In this episode, Kelli interviews Jamie Kern Lima, founder of It Cosmetics, a company she started in her living room and grew to the largest luxury makeup brand in the country. She's the author of the new book, Believe It which is a New York Times bestseller, a USA Today bestseller, a number one Wall Street Journal bestseller, and a number one Publishers Weekly bestseller. The pair talk about confidence, finding purpose, and being vocal about what's right.