Send a text

Your brand is killing it on social media. Sales are growing. But are you actually making money?

In episode 150 of the Foodpreneur with Chelsea Ford podcast - the first episode of Season 16, Planning Season - I sit down with Jason Stockton, founder of ERP system, Supply'd, and Patrick LaManna, CEO of LaManna Supermarket and Director of social media sensation Pistachio Papi.

Here's the thing: even wildly successful brands with a multitude of followers need tight operational systems. They still need to nail forecasting, manage cashflow, and understand true costs. Jason's Supply'd helps food businesses do exactly that - streamlining inventory, production, and financial planning so you're not bleeding money as you scale.

This conversation is a reality check for every brand owner who thinks growth solves operational problems. It doesn't. It exposes them.

Grab your pen and tune in to hear:

💰 What you need to understand your true costs

🏭 How to manage unpredictable ordering patterns

📦 Managing your cashflow when you have multiple sales channels all with different lead times

⏱️ How to prevent overproduction, stockouts, and missed orders

🎯 The forecasting shift that protects your margins when wholesale customers are expecting their order and you can't just sell them something else

This is the first episode of Season 16 - Planning Season, brought to you by Foodpreneurs Festival. The only Festival where packaged brands get seen, stocked and supported. Jason will be there delivering his workshop, “What's Eating Your Margin? Uncovering Your Hidden Operational Costs.” for brands at the scale stage of their journey. Make sure you drop into his session or say hi to him in the Festival Fairground!

LINKS & RESOURCES:

• Supply’d website
• LaManna Instagram
• Pistachio Papi Instagram
• Patrick LaManna LinkedIn
• Jason Stockton LinkedIn
• Episode #134 Industry Insights from Foodpreneurs Festival 2025
• Your Free Pitch Plan
• Become A Foodpreneurs

Season 16

Season 16, out now, is 'Planning Season' and is being presented by Foodpreneurs Festival - a must-attend event dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists, distributors and investors together under one roof.

Here’s why you should be there:

• Thousands of stockists looking for new products for their shelves.
• A chance to pitch for funding + mentorship to scale your brand.
• Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
• ‘Brand Story Studio’ - 1:1 help with your messaging strategy - you'll leave with your founder story dialled in (THIS IS NEW!)
• ‘Distributor Lunch & Learn’ opportunity to speak directly with distributors about how they work and what they need you to do to work successfully with them.
• Opportunities to get recognised and get your brand in front of brand owners, buyers, media, industry specialists, distributors and investors.
• If you’re an Industry Specialist, tap into a highly engaged, niche audience.
• And much, much more.

Schedule May 21-22 in your diary and click this link to see how you can be part of it.