In this episode, we're talking about how a business can differentiate itself and stand out from the crowd. And my guest on this episode is Matthew Stibba. Matthew is a serial entrepreneur, marketing maven, writer, pilot and wine enthusiast, but not necessarily all in that order. He created marketing strategies, content and campaigns for clients including Microsoft, Google, LinkedIn and HP, and contributed to Wired, Forbes and Popular Science. He knows his content marketing, and we're going to talk about some of the ways that you can get your business to stand out through content marketing and some of the hacks that you need to avoid as we enter 2023. Without further ado, let's kick it to my chat with Matthew.

Key Timecodes

Matthew Stibbe’s background(1:34)

What articulate marketing specializes in(2:13)

Specific Niches articulate marketing specializes in(3:08)

Challenges Tech companies are facing(11:41)

The AI content(15:32)

Make your brand stand out from the crowd(23:03)

Get in Touch(26:53)