Brand strategy isn't just for big brands with big budgets — it's how smaller, purpose-driven food businesses can actually compete and stand out. In this 150th episode of the Food Business Marketing Podcast, Katie shares a simple, approachable way to get started with brand strategy so it feels doable, not daunting.

You'll hear how her DEFINE–ALIGN–ACTIVATE framework works, why clarity, confidence, and consistency matter, and the three starting-line questions that help you lay a strong foundation.

Whether you're brand new to the podcast or have been listening for a while, this episode will help you:

• Understand Katie's big-picture framework of brand strategy and how it applies to food businesses of all sizes.
• Pinpoint the three starting steps of her process that make everything else in your business more effective.
• See how brand strategy moves you from selling great products to building a strong brand that people recognize and remember.
• Celebrate the momentum of 150 episodes with two free resources to help you put today's ideas into action.

🎁 Ep 150 Resources:

1. A new Weekly Worksheet with the reflection questions from today's episode to help you start your strategy. SIGN UP HERE for your Friday newsletter.
2. A "Start Here" guide to Katie's Top 5 podcast episodes for food business owners (note: list will first be shared in Friday's newsletter, then this link will be updated).

🔗 OTHER LINKS & RESOURCES 🔗

✓ FREE Brand Review Guide download – realfoodbrands.com

✓ Request an Intro Call to discuss how we can work together

✓ Real Food Brands Marketing Roundtable (FREE Community to continue the conversation)

✓ Say hi on Instagram: @realfoodbrands

Thanks for listening – let's go shake up shopping carts!

Katie Mleziva

Host & Food Brand Strategist | Real Food Brands