Startup To Scale

Do you have a set plan on how to launch into new retailers? If not, this episode is for you. We break down how to plan your first 30-60-90 day selling periods, how to drive traffic to store, increase velocity, and measure data along the way.

I’m joined by Tate Glasgow and Harrai Khalsa, both with extensive CPG sales experience to discuss everything you need to know.

Sponsor: This episode is supported by Promomash, a company that helps CPG brands better plan and execute your trade and promotions plan.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

The intersection of digital and retail marketing is made easier with digital sampling. Now you can use trackable digital marketing tactics to drive customers to purchase in store, while simultaneously intercepting customers in-store through demos and adding them to your digital marketing and loyalty program. Join me for a conversation on how to use advanced digital product sampling and rebate programs to drive sales and velocity for your brand.

We discuss:

• The Key Opportunities for Using Digital Sampling
• Specific Tactics for Using Digital Rebates to Have the Best ROI

I’m Joined by Justin Lutz, CEO of Sampoll, a digital sampling and rebate company for emerging CPG brands.

Sampoll offers a “Bring Your Own Marketing” plan designed to help brands acquire new customers and boost sales velocity. Deploy targeted retail focused (or DTC) digital product trial offers in just a few clicks! For $399/month, brands receive 1,000 signups to support their marketing initiatives. Additionally, as a limited-time offer, the first 10 customers can get the first month for just $199—50% off the regular price. This plan provides an affordable, efficient way to expand your customer base and drive growth.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

 AI is taking over every industry, which begs the question, can AI act as your Bookkeeper? I invite on Alice Zhang, founder of MyPocketCFO who’s been integrating AI into their accounting software for CPG Brands. In this episode we discuss what AI can and can’t do, and what the future may hold. 

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

 Today, I have the pleasure of speaking with Isabel Washington, the founder of Laurel's Coffee, a brand that’s redefining canned coffee. Isabel's journey from concept to cup has been one of passion, persistence, and purpose. Her focus on ethically sourced, high-quality beans paired with using A2 dairy makes Laurel's Coffee stand out in a crowded marketplace. 

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Running a family business comes with a lot of benefits, and a few challenges along the way. You know you have someone you can trust, but what happens when you have different ideas on how to grow? 

I talk with Josh and Shlomo, two of the 2nd generation owners of Josh Packaging about how they navigated joining their family business. We also discuss their share values around always delivering for the customer. They share some practical advice on how to work with multiple family members over decades in business together.

Looking for a Packaging Supplier?

For flexible films like pouches, bar wrappers, and bags, turn to Josh Packaging—a trusted, family-owned business based in New York. They specialize in supporting emerging CPG brands with top-notch service and expert guidance on selecting the best materials for your packaging. Plus, their reliable lead times ensure you get your products out on schedule. Get a free consultation with Josh Packaging today and see how they can elevate your brand's packaging!

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

I delve into the often misunderstood world of distributor partnerships and explore how brands can build strong, productive relationships with their distributors. Our discussion tackles the common misconceptions brands have about working with distributors, shedding light on what often goes awry and how to set the foundation for a successful collaboration.

I interview Elizabeth Hemphill-Burns is a seasoned sales leader and business strategist with over a decade of experience in the natural, specialty, and organic food and beverage industry.  Elizabeth has an extensive background in building strong relationships with distributors, managing P&L, and expanding market reach for innovative brands like Pressed and KeHE.

Key points we'll cover include:

• Understanding Distributors: Unpack the critical aspects that brands often overlook when working with distributors. Learn about the expectations from both sides and how misalignments can impact the relationship.
• Building Strong Relationships: Discover actionable strategies to foster trust and cooperation with your distributors. We'll discuss communication techniques, mutual benefits, and the importance of aligning goals to enhance partnership longevity.
• Navigating Chargebacks: Chargebacks can be a thorn in the side of many brands. We'll explain why chargebacks happen, how they can be managed, and preventative measures to minimize their occurrence. This segment aims to equip you with the knowledge to handle these financial setbacks effectively.

Need help managing distributor deductions? Glimpse uses AI to automatically download, categorize, and contest dispute deductions on your behalf. It works faster, costs less, and recoups more money than doing deductions manually or using any existing services. Get a 2 month free trial to see how much money you can save and free sales dashboard and tracking inventory: Tryglimpse.com

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Let’s break down exactly how to get a buyer to agree to take your meeting and then get them to say “yes” to bringing your product in store. For this conversation I talk with James Pippin with Good Now Foods and share actionable tips and tricks to stand out.  

Looking for a Directory of Retail Buyers, Category Reviews, and Review Schedules? Check out Harvest Hub.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

 As a CPG founder, you’ll encounter new risks at each stage of your business. I spoke with Russ Taylor of SecureCPG to share a roadmap for anticipating potential challenges and proactively addressing them, ensuring that your brand is resilient and prepared for success at every stage of your journey. 

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Plastic storage containers for food and home organization are a fairly commoditized category. I spoke with Pall Musaev about how he purchased the Mr. Lid brand from the original founders and is transforming it into a fun brand that supports sustainable storage solutions.

Learn More at https://mrlid.com/

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

 So, you’re growing in retail and think you may be ready to start searching for a system to manage your trade spend, deductions and promotions. Have you thought about what you need internally to be ready for such a system? Do you have the right team in place? Does that team have the skill sets needed? How much guidance are you going to need? I invited on Chris Ambarian, Co-Founder of Promomash, to provide his perspective after working with dozens of brands through this transformation. 

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.