Startup To Scale

232. Founder Stories: PSquared - Morgan Rucker and Olivia Stevermer


Listen Later

Launching a CPG brand is never easy—but talking with Morgan Rucker and Olivia Stevermer of PSquared Foods reminded me just how rewarding the journey can be. In this episode, I sat down with them to hear the full story behind their shelf-stable, banana-flavored protein pudding in a spouted pouch—from awkward picnic samplings and 80+ product iterations to the uphill battle of finding a manufacturer and scaling a format that’s often dismissed as “just for kids.”

We talked about how they went from solo kitchen experiments in college to co-founders building a brand rooted in purpose, flavor, and community. You’ll hear insights on formulation, shelf-stability, and how they’re building customer excitement from the ground up.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

...more
View all episodesView all episodes
Download on the App Store

Startup To ScaleBy Foodbevy

  • 5
  • 5
  • 5
  • 5
  • 5

5

26 ratings


More shows like Startup To Scale

View all
The Joe Rogan Experience by Joe Rogan

The Joe Rogan Experience

228,902 Listeners

Shopify Masters by Shopify

Shopify Masters

379 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,220 Listeners

Taste Radio by BevNET Inc.

Taste Radio

209 Listeners

Bulletproof Your CPG Brand by Daniel Lohman

Bulletproof Your CPG Brand

22 Listeners

In the Sauce by Heritage Radio Network

In the Sauce

76 Listeners

My First Million by Hubspot Media

My First Million

2,647 Listeners

Morning Brew Daily by Morning Brew

Morning Brew Daily

3,033 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

10,015 Listeners

The Startup CPG Podcast by Startup CPG

The Startup CPG Podcast

586 Listeners

The Good Food CFO podcast by The Good Food CFO

The Good Food CFO podcast

29 Listeners

Limited Supply by Nik Sharma

Limited Supply

150 Listeners

CPG Week by BevNET & Nosh by Nosh

CPG Week by BevNET & Nosh

25 Listeners