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The Skate Ramp metaphor in my book is really the front half of the S-curve, or lifecycle of any business or brand. But this curve is not fixed. It is always in formation. And founders DO have the power to raise the S-curve's height and affect its slope. This requires analytics, monitoring, and risk-taking, where many founders become complacent.

#cpg
#strategy
#entrepreneurship

My book? Ramping Your Brand: How to Ride the Killer CPG Growth Curve. 

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Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]

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The single biggest problem I sniff out in otherwise very successful, high-growth companies is under-communication. It is very easy for overwhelmed founders to forget that their most important role is to provide direction and assured vision. Listen as I explain how your culture will devolve if you do not do this. It may sound familiar. 

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

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CPG brands that start in retail easily get sucked into fulfilling requests for exclusive UPCs. Negotiating your way out of these situations, including walking away, is critical to focused strategic growth. Listen in as I kick your sales team in the proverbial butt. 

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

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If you’re running a high-growth business, chances are you’ll need to reach out to an executive recruiter at some point. When you do, make sure you watch for this dangerous filter of “executive presence.”

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

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In this episode, I walk founders through a key difference in perspective that founders and employees have, a difference that never, ever goes away. It does not doom any high-growth business, but you need to accept it to succeed as a leader.

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

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Most high-growth consumer brands need to re-position as they scale. The niche positioning that got you into the eight figures will drive you into a ditch. In this episode, I share four advanced tips I once kept behind an online training paywall. Don’t miss this content. In fact, copy the transcript off your screen.

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

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Don’t confuse anything I’m about to talk about with Marketing Mix Analytics, an old BigCo statistical machine designed to distinguish which of 15 marketing buckets had the most influence on sales growth in the past year. Just mentioning the topic makes me want to rage at the naivete with which people purchase its promises. Separate video required. 

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

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A humorous exploration of my favorite analogy for the experience of growing a consumer brand, whether or not you make it onto the Skate Ramp. It's harsh out there. 

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

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Consider the unconventional org move as a scrappy founder. This episode briefly explains the mistake many high-growth founders make once they can hire a recruiting firm. Private equity has twisted much of the hiring ecosystem to suit itself, not you. Have a listen and LMK if you agree in the comments!

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]

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This episode is part 2 of my interview with Michelle Razavi of Elavi protein brownies, where we delve deeper into the psychology of consumers who love her products AND the psychology of highly successful founders. The most important point she makes is the power of effective storytelling about your business to all manner of stakeholders, including the end consumer. 

Check out Michelle's brand -  www.elavi.co

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]