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This episode is part 2 of my interview with Michelle Razavi of Elavi protein brownies, where we delve deeper into the psychology of consumers who love her products AND the psychology of highly successful founders. The most important point she makes is the power of effective storytelling about your business to all manner of stakeholders, including the end consumer. 

Check out Michelle's brand -  www.elavi.co

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

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