Business of Apps Podcast

#150: How to scale user acquisition in 2023 with Matthew Lord, CSO and Lee Aho, EVP of Marketers Perform[cb]

Listen Later

This episode is different, recently we hosted a webinar featuring Perform[cb] team talking about how to scale user acquisition in 2023 and we’re releasing a recording of this conversation with Matthew and Lee.

It was a lively discussion that covered a lot of ground, including:

  • Competitive optimizations for efficient ad spend
  • Maximizing reach through top traffic channels
  • Campaign strategies to test ahead of Q4
  • Three user acquisition success stories with top marketers, including FanDuel
    • Links and Resources:
    • Matthew Lord on LinkedIn
  • Lee Aho on LinkedIn
  • Perform[cb]
  • Business Of Apps - connecting the app industry
    • Brought to you by Business Of Apps
    • App industry marketplace
  • Insights
  • App Growth videos
  • App Data
  • App Events
    • A message from App Promotion Summit
    Discounted ticket prices are currently available on all of our 2024 summits
    https://apppromotionsummit.com/
     
    London - 25 Apr 2024
    NYC - 27 Jun 2024
    San Francisco - 26 Sep 2024
    Berlin - 5 Dec 2024
    ...more
    View all episodesView all episodes
    Download on the App Store
    Business of Apps PodcastBy Business of Apps
    • 4.7
    • 4.7
    • 4.7
    • 4.7
    • 4.7

    4.7

    24 ratings

    More shows like Business of Apps Podcast

    View all
    The Pitch by Josh Muccio

    The Pitch

    1,476 Listeners

    Under the Radar by Relay

    Under the Radar

    210 Listeners

    How I Built This with Guy Raz by Guy Raz | Wondery

    How I Built This with Guy Raz

    30,224 Listeners

    The Daily by The New York Times

    The Daily

    111,917 Listeners

    Y Combinator Startup Podcast by Y Combinator

    Y Combinator Startup Podcast

    217 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,389 Listeners

    My First Million by Hubspot Media

    My First Million

    2,624 Listeners

    The Prof G Pod with Scott Galloway by Vox Media Podcast Network

    The Prof G Pod with Scott Galloway

    5,414 Listeners

    Sub Club by RevenueCat by David Barnard, Jacob Eiting

    Sub Club by RevenueCat

    58 Listeners

    The Startup Ideas Podcast by Greg Isenberg

    The Startup Ideas Podcast

    201 Listeners

    A Product Market Fit Show | Startup Podcast for Founders by Mistral.vc

    A Product Market Fit Show | Startup Podcast for Founders

    81 Listeners