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Today, we have a very special guest, Rhea Allen, President/CEO, and Co-Founder of Peppershock Media. Rhea is a true expert in the field of marketing. She's known for her dedication to crafting compelling messages that get results. Rhea's extensive experience includes being an integrative marketing consultant, a national presenter, an adjunct marketing professor at Boise State University, a keynote speaker, and the host of a popular podcast.

Peppershock Media works with companies ranging from Fortune 9 to Fortune 100, helping build their brands and bottom lines.

Here are the topics covered:

• How Rhea get started

• Rhea covers what ROMI stands for, and how can businesses effectively measure their marketing campaign's return on investment (ROI)?

• Why are marketing audits important, and what does a typical marketing audit process involve?

• Understanding customer acquisition cost and customer lifetime value?

• Rhea shares some key performance indicators (KPIs) that businesses should keep an eye on to evaluate the effectiveness of their marketing efforts.

• How businesses can address the challenges of attributing ROI to specific marketing channels and adapt their strategies in a constantly changing market, especially when resources are limited?

• What three key things Rhea believes played a pivotal role in helping her grow her business?

Rhea's Freebie: ⁠https://themarketingexpedition.com/gift-month/⁠   

Where to Find Rhea:

• ⁠https://www.peppershock.com⁠
• ⁠[email protected]⁠
• ⁠https://www.instagram.com/rhea.allen.official⁠
• ⁠https://www.linkedin.com/in/peppershock⁠
• ⁠https://www.facebook.com/rhea.allen⁠
• ⁠https://www.facebook.com/rheaallencmo⁠
• ⁠https://twitter.com/rheaallencmo⁠

🎥 Want to watch the podcasts?

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🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.