There are roughly 5 million mobile apps between iOS and Android (roughly speaking - the population of Norway) and of course every single of those apps has its own purpose and they collectively help all of us work, study, improve our health, entertain ourselves, and more.

But as you know only a handful, compared with the total number, are really popular and welcomed. In marketing there is such a notion as product-market fit, which indicates how well a certain product satisfies a market demand.

What does it take to achieve a product-market fit for a mobile app? Today, I have Nathan to help us answer this question.

• Nathan's background in marketing

“On one hand, I begin to thinking increasingly you can't have product-market fit if you are a company or an app that does't generate revenue. "

“On the flip side, if you think about apps like Instagram, Facebook, WhatsApp, TikTok, social media platforms, I doubt anyone would argue they don't have a product-market fit, they certainly do."

"So essentially a lot of people want growth but if you haven't got really strong foundation to build from then it's hard to grow anything."

• App industry marketplace