How can B2B marketers navigate and measure your impact on long, complex B2B buying cycles? This week we sat down with Dreamdata We sat down with Steffen Hedebrandt, Co-founder and CMO of DreamData. We explore the complexities of long B2B buying cycles, innovative strategies for demand generation, and how to measure marketing impact across the entire funnel.

Steffen shares invaluable insights from Dreamdata's own growth journey, discussing everything from early-stage marketing tactics on a budget to leveraging content collaboration and the rise of B2B influencers. We also delve into Dreamdata's unique approach to weekly live events and how they've become a cornerstone of their content strategy.

Tune in and learn:

+ How to navigate and measure success in long B2B buying cycles

+ Strategies for moving from bottom-funnel to full-funnel marketing

+ The power of content collaboration and B2B influencer marketing

This episode is a must-watch for any B2B marketer looking to drive sustainable growth and prove their impact on revenue. Steffen's practical advice and real-world examples make this a goldmine of actionable insights for marketing teams of all sizes.

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00:00 The Key to Sustainable B2B Growth

03:09 Unveiling DreamData: B2B Customer Data Platform

06:12 Navigating Long B2B Buying Cycles

09:30 Building Trust with Future Buyers: DreamData's Strategy

13:40 From Bottom of Funnel to Full-Funnel Marketing

17:28 Early Stage Marketing Tactics on a Budget

21:15 The Dual Approach: Exploit and Experiment

24:50 DreamData's Weekly Live Events Strategy

28:00 The Power of Content Collaboration

29:40 The Rise of B2B Influencers and Creators

32:30 Measuring Mid and Upper Funnel Activities

34:40 Qualitative Proof: Capturing Customer Feedback

36:00 Closing Thoughts and LinkedIn Connection

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S06 E152 - The B2B Playbook

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