Devaiah Bopanna, co-founder of Moonshot ad agency and former head writer of AIB, talks about his journey into writing from engineering, copywriting for beginners, the history of advertising in India, how to create viral marketing campaigns, the impact of All India Bakchod and Youtube sketch comedy.

Devaiah: https://www.instagram.com/devaiah.bopanna/

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Producer & Host: Shalaj Lawania

TIMELINE

0:00 Trailer

1:06 Introduction

2:16 From Engineering to Writing

15:57 The History of Advertising in India

21:01 Why Don’t Advertisements Feel The Same?

23:41 The Journey Of An Ad

31:18 Writing A Cold Open

36:48 Copywriting 101: The Structure Of A Good Ad

39:52 Copywriting 101: How To Create Viral Ads?

42:32 Seeking Validation

45:28 How To Write A Comedy Sketch?

49:10 Working With Constraints

56:08 Working With All India Bakchod

58:32 The Impact of AIB

1:00:42 The Death of Youtube Sketch Comedy

1:02:30 Political Comedy

1:08:28 Lego Interpretation

1:09:11 Inspirations (Books, Movies, Role Models)

1:14:59 Legacy & Meaning of Life

#advertising #copywriting #marketing