Business of Apps Podcast

#153: Building a superior mobile product with Lisa Pickett, digital product and marketing specialist


Listen Later

Remember your first day in the office at your first job? Now switch mentally to today, think about what your work on a project looks like now. What’s the difference? Why do you feel way more confident now? It’s your experience, the body of knowledge in your brain allows you to be sure about your next move and avoid anxiety.

In today’s episode, I have Lisa to tell you about her 5-point approach to working on the project, she has distilled from her more than a decade of experience in digital marketing, to achieve more while spending less.

Today’s Topics Include:
  • Lisa's background in digital marketing
  • Five-point approach to achieve more with less
  • Point #1: Get familiar with failure
  • Point #2: Just ask
  • Point #3: Grow smart
  • Point #4: Sweat the small stuff
  • Point #5: Swot up
  • What Lisa would like to change about digital marketing the most
  • Android or iOS?
  • Lisa's first mobile phone
  • Leaving her smartphone at home, what features would Lisa miss most?
  • What features Lisa would like to see added to her smartphone?
  • Links and Resources:
    Lisa Pickett on LinkedIn
  • Business Of Apps - connecting the app industry
  • Quotes from Lisa Pickett:

    “You not gonna have all the answers, no one I know has a working crystal ball, we can't predict the future. The sooner can realize we not aren't going to get the answers, the sooner we can kind of get out of our own way."

    “Working in digital products and apps is actually really great because the feedback loop times are pretty quick if you compare it kind of traditional media. You can pretty say within a few days if what you've done is worked."

    "I' would just encourage you if you're starting out your career just to really invest in growing a really great network."

    Brought to you by Business Of Apps
    • App industry marketplace
  • Insights
  • App Growth videos
  • App Data
  • App Events
  • A message from App Promotion Summit
    Discounted ticket prices are currently available on all of our 2024 summits
    https://apppromotionsummit.com/
     
    London - 25 Apr 2024
    NYC - 27 Jun 2024
    San Francisco - 26 Sep 2024
    Berlin - 5 Dec 2024
    ...more
    View all episodesView all episodes
    Download on the App Store

    Business of Apps PodcastBy Business of Apps

    • 4.7
    • 4.7
    • 4.7
    • 4.7
    • 4.7

    4.7

    24 ratings


    More shows like Business of Apps Podcast

    View all
    HBR IdeaCast by Harvard Business Review

    HBR IdeaCast

    250 Listeners

    The Vergecast by The Verge

    The Vergecast

    3,647 Listeners

    Under the Radar by Relay

    Under the Radar

    208 Listeners

    Founders by David Senra

    Founders

    1,773 Listeners

    How I Built This with Guy Raz by Guy Raz | Wondery

    How I Built This with Guy Raz

    30,220 Listeners

    The Daily by The New York Times

    The Daily

    111,423 Listeners

    Masters of Scale by WaitWhat

    Masters of Scale

    3,966 Listeners

    Y Combinator Startup Podcast by Y Combinator

    Y Combinator Startup Podcast

    211 Listeners

    Swift over Coffee by Paul Hudson and Mikaela Caron

    Swift over Coffee

    168 Listeners

    Sub Club by RevenueCat by David Barnard, Jacob Eiting

    Sub Club by RevenueCat

    53 Listeners

    The Startup Ideas Podcast by Greg Isenberg

    The Startup Ideas Podcast

    181 Listeners

    Unsolicited Feedback by Brian Balfour & Fareed Mosavat

    Unsolicited Feedback

    41 Listeners

    Superhuman AI: Decoding the Future by Superhuman AI

    Superhuman AI: Decoding the Future

    6 Listeners