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Running a consumer packaged goods (CPG) brand is exciting, but it comes with financial challenges - from inventory management to seasonal sales swings. 

In this episode, I sit down with Tien Do from BlueRock to break down the essential tools for building confidence and control in your business finances.

What you’ll learn in this episode:

💵  Sales vs Cash Flow: Understanding the difference and why having sales doesn’t always mean having available cash. 

📅 The 13-Week Cash Flow Forecast: A simple, actionable method to see trends, anticipate tight spots, and make informed decisions.

⛽ Working Capital Explained: What it is, why it matters, and the levers founders can pull to manage it.

🔮 Planning Ahead: How far in advance you need to forecast to handle seasonal highs and lows, and how this links to your personal remuneration and business growth.

🏆 Awards as a Strategic Tool: Even if you don’t win, why accountants want you to enter. Who knew!

🌳 Seeing the Forest for the Trees: Step back, block out time for your business, and make decisions with a clear destination in mind.

This episode of Season 16 - Planning Season - is brought to you by Foodpreneurs Festival. The only Festival where packaged brands get seen, stocked and supported.

LINKS & RESOURCES:

• BlueRock website
• Tien Do LinkedIn
• Foodpreneurs Festival tickets
• BiteBack Awards
• BiteBack Awards Entry Kit
• Your Free Pitch Plan
• Chelsea Ford Co. Industry Newsletter

📅 Event Update: The March 5th Shelf Velocity event at BlueRock, Melbourne has been cancelled.

Season 16

Season 16, out now, is 'Planning Season' and is being presented by Foodpreneurs Festival - a must-attend event dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists, distributors and investors together under one roof.

Here’s why you should be there:

• Thousands of stockists looking for new products for their shelves.
• A chance to pitch for funding + mentorship to scale your brand.
• Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
• ‘Brand Story Studio’ - 1:1 help with your messaging strategy - you'll leave with your founder story dialled in (THIS IS NEW!)
• ‘Distributor Lunch & Learn’ opportunity to speak directly with distributors about how they work and what they need you to do to work successfully with them.
• Opportunities to get recognised and get your brand in front of brand owners, buyers, media, industry specialists, distributors and investors.
• If you’re an Industry Specialist, tap into a highly engaged, niche audience.
• And much, much more.

Schedule May 21-22 in your diary and click this link to see how you can be part of it.