We're continuing our 4Ps Sales Process, a four-part framework we (Katie Mleziva – Real Food Brands & Clint Matthews -Start Right Foods) created to help food business owners build a sales process that actually works. You can listen to the intro and overview of the process in Ep 153 (linked below).

If you caught the intro episode, you know these 4 Ps of Sales — PLAN, PREP, PITCH, and PERSIST — walk you step-by-step from strategy to execution.

Each "P" builds on the last to help you move from reactive selling to a repeatable, brand-aligned system that drives results based on how you want to build your brand.

In this episode, we are diving into PLAN — how to find and focus on the right buyers for your food business. We talk about:

• Why a clear understanding of both your ideal consumers and buyers will drive smarter sales planning
• How to start building your list of buyers (without feeling overwhelmed)
• The importance of focusing your time and energy on the right sales channels
• Practical ways to research, connect, and start conversations that lead to opportunity

Whether you're new to sales or refining your process, this episode gives you a strong foundation — so you can stop guessing and start growing with clarity and confidence.

🎧 Listen now to start planning your sales process using a proven system — and stay tuned for next episode Part 2 –PREP: How to Prepare for Buyer Conversations

🎙️Past Episodes Mentioned

Ep 8: How to Define Your Ideal Audience Using Personas

Ep 56: Meeting Consumer Needs – What Are You REALLY Selling?

Ep 65 [Brand Strategy Series] Setting Your Food Business Apart Step 2: Identifying Your Ideal Consumer

Ep 153: Struggle With Sales? Use This to Create a Process You Love

Other Links

--> Spotify playlist for this 4Ps Sales Process Series

Want More?

1. 💬 Join the Conversation! Tune in to hear the full conversation and then join us in the Real Food Brands Marketing Round Table – a free food business owner community – to share your own lessons and what you need next in your business.

2. 📧 Katie's Friday Newsletter includes a Weekly Worksheet to help you apply these ideas directly to your food business. Sign up here.

3. 📞 If you're ready to talk about building a clear, cohesive brand or creating a sales process that fits your personality and business, you can Request an Intro Call with Katie or Clint to discuss ways we can support your brand and sales progress.

OTHER LINKS:

Clint's LinkedIn – let him know you listened when you connect!

–> Stay tuned for another Spotify playlist coming soon with our Sales episodes.

Thanks for listening – let's go shake up shopping carts!

Katie Mleziva

Host & Food Brand Strategist | Real Food Brands