The pandemic has forced many businesses to digitize and do so in a smart way. Those who weren't technologically ready to respond to an unprecedented shift in how business was done quickly struggled to keep the pace. In some unfortunate cases, companies have folded. Having an IT architecture that can pivot quickly and seamlessly as a business' needs change is now critical.

The MACH Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems: Microservices-based, API-first, Cloud-native SaaS, and Headless. All MACH Alliance members meet certification principles. The Alliance welcomes technology companies and individual industry experts who share the same vision for the future.

MACH Alliance president Kelly Goetsch discusses how the pandemic has forced IT leaders and the C-suite to rethink their IT architecture. We talk about how businesses can cut ties with a long-term platform partner despite spending millions on them over many years. We also discuss when it makes sense to stick with an incumbent commerce platform when there are "cheaper" or "slicker" platforms out there.

I learn how the Alliance has had an immense amount of traction by way of members and ambassadors joining and companies inquiring about starting their transition to MACH. I ask what the rise of the Micros-service, API-driven, Cloud, Headless (MACH) ecosystem means and if it now makes sense to ditch what you have and go 100% MACH?