Business of Apps Podcast

#155: Growing your app downloads with PR with Jessica Alderson, Co-founder and CEO at So Syncd

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PR - what does this acronym mean to you? If you moving from one country to the other, it’s definitely about Permanent Residency, if you’re launching a product, in our today’s conversation, a mobile product, it is about Public Relations and making a splash to grab mobile users' attention.

How big of a splash you can do with it? The size of a splash from the meteorite that killed off the dinosaurs in the Mexican Gulf 66 million years ago? Or barely noticeable? Today we have Jessica to share her experience of doing a PR campaign for her app So Syncd.

Today’s Topics Include:
  • Jessica Alderson's background
  • What is So Syncd app
  • PR marketing technique applicability to app categories
  • How to identify the audience for an app
  • Short and long-term strategies for pitching the press
  • Pitch email template
  • How to identify a PR campaign's success
  • The general strategy to approach journalists
  • Final tips
  • What Jessica would like to change about digital marketing the most
  • Android or iOS?
  • Jessica's first mobile phone
  • Leaving her smartphone at home, what features would Jessica miss most?
  • What features Jessica would like to see added to his smartphone?
    • Links and Resources:
    Jessica Alderson on LinkedIn
  • Business Of Apps - connecting the app industry
    • Quotes from Jessica Alderson:

    “I don't think that PR is applicable to all kinds of apps and I don't think it's applicable to even necessarily startups in the same vertical in different states."

    “I think a good lens to think of it [is your app newsworthy for PR or not] through is how does this impact other people?"

    "As you develop relationships then the journalists will start reaching out to you and you have a back-and-forth dialog"

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