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Molly McPherson is a leading authority on public relations and crisis response in the digital age. On this week’s episode of “Authors Who Lead,” Molly explains why understanding how social media works is so important, the roots of “cancel culture,” how to keep your reputation indestructible, and how to repair it if all goes wrong.

What We Discuss with Molly McPherson:

• The digital misfits vs. the digital neutrals
• How online reputation comes at a cost
• Why the media crisis starts with a person’s character
• The three-step framework to help others manage their way through any crisis
• The roots of cancel culture
• Finding her book journey

To view full show notes, Click Here!

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