Think about it - whatever product or service you offer on a market your success always hinges on how well you know the people you sell your product to. There is just no other way around it - either you understand their needs and their problems so you can address them and succeed or - not a chance, forget about it.

How do we conduct research for mobile app users? It’s a great question and today we have Rosie to help us to answer it.

• Rosie Hoggmascall's background

“It really depends on what you're trying to find out. With user research, there is a number of different methods you can use and they fit with a problem that you're solving"

“It's really hard [to find participants for research], things are on the spectrum here. One end is cheap and free, and the other end is expensive. "

"Not doing enough [of mobile user research], sometimes people just listen to like app reviews and support tickets. And if that is your user research, it's not enough"

• App industry marketplace