The specialty retail industry is going through challenging times now with COVID-19 going on, but the principles of success in the industry remain the same. Retail strategist Krista Boyer teaches these principles to business owners through Retail for the People. Having been through the ups and downs of physical store retail herself, Krista knows the struggles and challenges of retail owners and has accumulated a host of ingenious strategies that center around recreating the retail experience for the client. She aims to serve 10,000 local retail businesses and is excited to lead them through the massive shift the industry is experiencing. In this conversation with Thane Marcus Ringler, they talk about a lot of topics, including how to listen well to others, leading with kindness, her childhood entrepreneurial endeavors, her time spent as a ballerina, her path to retail, what she learned from her different roles along the way, the current state of retail, and future goals. The most important takeaways from this interview are from her powerful stories, so make sure to listen close!

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The most important thing is to really connect with your "why" and start doing your thing with a clear sense of purpose. If you are looking to have your voice heard by starting your own show, this episode is a must-listen.