Is the price of your puppies setting you up for failure? As you start lower in your price and work up to a higher price over the years, you will find that you’ll be attracting different kinds of puppy buyers, despite your plans for your ideal customer.

Today’s episode deep dives into how buyers are different in who they are, what they expect, and how you manage them depending on your price point.

Pricing can be so difficult to get a handle on, but I hope in today’s episode you’ll find some clarity on the different buyers and where you should be.

If you want to learn more on pricing and other breeding topics, join the waitlist for the Dog Breeder Society