How do you turn your passion for duck hunting into a nationally recognized brand rooted in culture, hospitality, and grit?
In this episode of NWA Founders, we sit down with JD Blagg, Aaron Seifritz, and Josh Teff - the three founders of Fowlco Outfitters, a waterfowl-focused outfitting and lifestyle brand based in Oklahoma, to hear how they’ve built one of the most respected names in modern hunting. What began as a interesting idea has evolved into a high-end guiding service, a product line, and a brand that’s redefining waterfowl culture across the country. From the first hunts to national brand partnerships and apparel drops, this episode covers the full journey.

Summary

Fowlco was born from deep friendship and a shared obsession with duck hunting. The founders leaned on hard-earned skills, local knowledge, and a relentless work ethic to create an outfitting experience that felt different - more personal, more consistent, and more premium. Word spread quickly, and what started small grew into something that now draws clients from across the country.

Early on, the team understood the power of brand. Through cinematic storytelling, a clean aesthetic, and thoughtful product design, Fowlco grew from a local guide service into an authentic lifestyle brand. Instead of chasing trends or gimmicks, they built a brand rooted in who they are and it resonated with hunters far beyond Arkansas.

With growth came challenges: training new guides, managing demand, and expanding without compromising their standards. The team shares how they’ve scaled with intention, created systems that reinforce their values, and kept their heads down through it all. Whether they’re guiding executives or cleaning gear at midnight, they’re still doing the little things right.

Highlights

00:15 – The origin of Fowlco: three friends, one pit blind, and a whole lot of passion

15:00 – Building a premium hospitality experience in the middle of a duck field

30:00 – Brand building through design, photography, and storytelling

45:00 – Launching Fowlco gear: what it takes to create products that hold up

60:00 – Growing the team and training the next generation of guides

75:00 – Staying grounded: hard work, small-town roots, and long-term vision

90:00 – Final reflections and advice to anyone building something from scratch

Nick's 3 Key Takeaways

1. Take the long way - Fowlco didn’t rush growth, they prioritized relationships, authenticity, and product over shortcuts.
2. Be real - Everything from their gear to their hospitality is an extension of who they are. Authenticity isn’t a marketing strategy, it’s their core advantage.
3. Put your head down and do the work - Success didn’t come from luck, it came from early mornings, late nights, and doing the work others overlook.

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NWA Founders is a voice for Founders, Owners, and Builders driving growth in Northwest Arkansas, and is hosted by Cameron Clark and Nick Beyer.