Frictions. “The resistance that one surface or object encounters when moving over another” - this is the dictionary definition of what friction means in science. When you ask a mobile app developer “What do frictions mean to you?”, the answer is “any obstacle that prevents my app users from doing with the app what I expect them to”.

This notion sounds great but as with everything in our life, moderation is the key and today, Chris will give you an example of that.

Today’s Topics Include:

• Chris Riva's background

“One thing we noticed is that this notion of what follower means on social media or on various music apps - it doesn't always mean you can reach your followers."

“Our process is evolved pretty dramatically over the last four years. When I started the Audiomack the onboarding process was a novel onboarding process, the idea was to let the person in the app, start listening to the music, they're gonna stick, they gonna eventually create an account, start saving music."

"We just look at each step of the onboarding to see where the people stumbling, are there ways that we can improve those pages."

• App industry marketplace