Happy Valentine’s Day! This week, we have a fun riff onYou’ve Got Mail! Our guest Ashley Budd explains why we only have 2 seconds to get someone’s attention in email. Not only does she explain the context of our high volume phenomenon, but we then talk about ways to work around this reality. Ashley has created an AI tool to help us gift officers and the two of us talk about ways I have applied it in my own work. We are hoping that by the end of this, we will all be irresistibly clickable!

Ashley Budd is senior director of advancement marketing atCornell University. She is based in Saratoga Springs, N.Y., working remotely for the university and consulting with colleges, universities, and other nonprofit organizations. Known for her creative and innovative marketing campaigns, Ashley is one of the most influential voices in education marketing and fundraising. She is author of the popular newsletter Ashley in Your Inbox and co-author of the bestselling email marketing book Mailed It! A Guide for Crafting Emails That Build Relationships and Get Results.