How can you devise, fine-tune and sustain an optimal digital marketing strategy for your business in today’s ever-changing digital landscape? It is critical to master, create and maintain an agile marketing strategy to seize growth opportunities and grow your bottom line.

In this episode, we chat with a former guest on this podcast, one of our digital marketers Dave Kerr. Do you know the right starting place for defining the objectives of your campaign strategy? Our guest expert illuminates this and how to avoid a bad user experience with your over-the-top messaging. Also, learn from Dave how to effectively utilize social media sites like Facebook and Instagram for your campaign strategy.

Dave helps us appreciate the need for a business campaign strategy to be engaging, shareable, focused, and sometimes timeless. He further underscores why you must implement a well-planned campaign strategy with clearly defined objectives and milestones. In this regard, discover the priceless ingredients for an optimal campaign strategy for your business.

Dave cautions on the danger of making a campaign strategy just for the sake of making one. Instead, develop a focused campaign with clear direction and aims.

Our guest expert also delves into the optimal white paper for brand strategy, drawing examples from our rich publication due in the coming year. In the end, discover Dave Kerr’s rather unique pick of the best personality for the brand representative for Merged. It is perfect how he links the leadership style of a household name in the sporting world to campaign strategy in business.

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