Now that we are right in the middle of the holiday season, many will be buying their gifts from Amazon as the appeal of their everything under one roof ethos becomes hard to resist.

However, it recently occurred to me that we are losing a certain amount of expertise in certain areas when we buy high-end products. Sure we have the internet, and we can do our research, but sometimes you can't beat chatting to someone that knows what they are talking about.

BUT how can other stores compete with the likes of Amazon? Are the old stores in danger of dying out because of our thirst for instant gratification? Or is customer service what makes those smaller businesses stand out from the crowd? and can tech help with this?

As the world's largest source of photography, video, audio, and the latest trending technologies, including drones, virtual reality, and 3D Printers, B&H Photo Video is known worldwide for its attentive, knowledgeable sales force, excellent customer service, and fast, reliable shipping.

Visitors to the website can access a variety of enlightening articles and educational videos. B&H has been satisfying customers worldwide for over 40 years so I wanted to learn how technology has enabled them to take their expertise from physical stores to deliver a seamless omnichannel experience.

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