ChatGPT from OpenAI, Bard from Google, Llama from Meta, and a decent number of smaller players are firing on all cylinders to power the Generative AI revolution that took off late last year.

Of course, for folks who had been watching the AI space, it was not a surprise but for the rest of us - it was. Generative AI based on Large Language Models is changing the business landscape. Today, we want to talk about its impact on mobile ad campaigns.

Today’s Topics Include:

• Levi Matkins's background

“As things stand today, I think it's in most cases it (Generative AI) is a very helpful tool for a design team to use both for ideation and production."

“We've been using deep neural nets for quite a few years at this point."

"This is an area (AI programmatic ad analytics) where we have done some investigations and thus far the insights we're able to see are not reliable enough today."

• App industry marketplace