Do you ever find yourself reaching for a drink simply because you're bored? It’s fascinating, really—boredom should be the easiest state to navigate, yet it’s one of the most common reasons people turn to alcohol. In this episode, we’ll dig into why we feel entitled to avoid boredom at all costs, how alcohol is marketed as the antidote, and how our own thoughts can make it a foregone conclusion that drinking is the solution. We’ll explore the internal and external drivers behind this behaviour and reveal how reframing boredom can open the door to a more fulfilling, low or no-alcohol life.

But here’s the twist: boredom isn’t the problem—it’s how we think about it. Whether you’re convincing yourself that wine will make emails more bearable or feeling trapped between wanting to relax and wanting excitement, the real issue lies in our resistance to certain feelings. Together, we’ll uncover how shifting your mindset can turn boredom into an opportunity, not an obstacle. Plus, we’ll challenge some deeply ingrained cultural narratives about drinking and fun. If you’re ready to rethink how you approach boredom and set yourself up for success, you won’t want to miss this!

I mentioned my Dry January with a difference program in the podcast. Sign up here: https://buy.stripe.com/cN24jN8POeIVe8UdRh

And if you’re ready to get started on creating your new relationship with alcohol - including not drinking just because you happen to be bored, book a free call with me and let’s get to work: https://tidycal.com/90dayslater/consult