Join Nick Constantino on Marketing MadMen as he interviews Brian McGowan, President and CEO of Centennial Yards. Discover how this $6 billion, 50-acre mixed-use development will transform downtown Atlanta. Learn about Brian's journey from working with Barack Obama and Arnold Schwarzenegger to leading this monumental project, and explore the impact of Centennial Yards on Atlanta's future.

Key Takeaways

• Centennial Yards is a $6 billion, 50-acre mixed-use development in downtown Atlanta.
• The project will include hotels, apartments, office spaces, and new streets, connecting isolated neighborhoods.
• Public transit and infrastructure improvements are key components of the project.
• Centennial Yards aims to enhance downtown's appeal and support major events like the Super Bowl and World Cup.
• Brian McGowan's background in economic development and leadership has uniquely positioned him to spearhead this transformative project.

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