10 Minute Beauty Business Podcast with Lexi Lomax

165: Visibility Gets Them In… Retention Keeps the Money Flowing


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If you’re hustling for new clients but still not seeing the steady revenue growth you expected… this episode is your wake-up call. Because visibility brings people in, but retention is what keeps your business growing, profitable, and stable.

This week, we’re digging into the most underrated marketing strategy in the salon industry: client retention.
Not vibes. Not the algorithm. Not more posts.
Retention.


Inside the episode, we break down:

  • Why retention is marketing (and why most owners treat it like a separate thing)

  • The real reason your marketing isn’t compounding

  • The quiet ways salons lose clients without realizing it

  • The 5 essential touch points every salon needs to keep clients coming back

  • How to create a client journey that builds loyalty, not leaks


If you want your salon to grow without constantly refilling the bucket, retention has to be part of your ecosystem. This episode shows you exactly how to make that happen.


Want the systems that make retention automatic? Join The Monday Club

Inside The Monday Club, you get the tools, templates, and support to create consistent client experiences, better retention, stronger team communication, and systems that actually work.

https://www.lexilomax.com/monday-club


Start with the Salon Visibility Masterclass

Learn how to set up your Google strategy, client journey, and visibility systems in 90 minutes.
https://www.salonmindsmastermind.com/salon-visibility


Moving Meditations:

Episode 50: https://open.spotify.com/episode/0DnKPTYLKBEgVapWUidi8r

Episode 67: https://open.spotify.com/episode/2pOWMVjdKzZqBwAuVGqm5L

Episode 33: https://open.spotify.com/episode/1BhA9m56jAfEXfeSgDZHRu

...more
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10 Minute Beauty Business Podcast with Lexi LomaxBy Lexi Lomax

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