This week, Chris and Martin are joined by Chris Mellor from Blocks & Files and Eran Brown from Infinidat to discuss flexible pricing strategies in light of current business disruptions. Infinidat has introduced an elastic pricing model for both capex and opex purchases. How is this implemented and what platform features enable Infinidat to deliver this capability?

As businesses are disrupted through the coronavirus pandemic, uncertain times means uncertain demands and budgets. Companies may defer spending or want flexible purchasing models for technology deployments. Public cloud is one choice, but this comes with challenges around data repatriation.

Infinidat uses low-cost media and proprietary data management techniques to optimise I/O across DRAM, disk and flash. With the majority of data on cheap storage, Infinidat is able to over-provision and offer customers much greater flexibility in purchasing options, including capital and operational expense.

Eran takes the team through the challenges, explains some of the issues customers have experienced and then details how Infinidat can offer flexible terms to customers over the lifetime of their relationship.

For more information on Elastic Pricing, check out https://www.infinidat.com/en

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Timeline

* 00:00:00 – Intros * 00:01:10 – Uncertain times, uncertain demand and supply * 00:02:30 – Budgets are under constraint * 00:04:30 – The storage industry is in a strong position * 00:06:00 – Is data centre access a challenge? * 00:09:00 – Are uncertainties driving businesses to public cloud? * 00:11:00 – Over-provisioning is one solution to avoid friction of purchase * 00:13:00 – Moving temporarily to the cloud has business implications * 00:17:00 – Private and public cloud purchasing are inverted * 00:19:00 – Flexible pricing allows customers to get best value from budgets * 00:20:00 – Can all-flash vendors afford to put over-provisioned systems onsite? * 00:24:00 – What is Infinidat Elastic Pricing? * 00:29:00 – Deploying to multiple customer sites is a complex process * 00:32:00 – Tiering to cloud is an impractical solution * 00:33:50 – How can AIOps and analytics help predict capacity demand? * 00:37:30 – Minority Report for storage purchases * 00:38:47 – Welcome to the Storage Bank * 00:40:00 – Purchasing and consumption models will be more important than speeds & feeds * 00:43:10 – Wrap Up

Transcript

Related Podcasts & Blogs

* #141 – Building Storage Systems of the Future* #132 – Accelerating Ransomware Recovery with Eran Brown

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