The more complicated the solution, the better it will work - right? Not quite.

The trick is asking the right questions to find the far more simple (and effective) solution.

• Why your potential clients are like the 85% of people who didn't use seatbelts in 1983
• Problem: You're selling cassettes to people without a cassette player
• Building a multi-million dollar referral machine without social media

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Hosts:

@itscoachgoodman

@fitnessjonestraining

@amberreynolds.me

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