The Book Marketing Action Podcast

#168: The Courage to Tell the Truth Through a Memoir


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In this final episode of Season 7, Becky sits down with Lara Love Hardin—president and founder of True Literary and bestselling author—to explore the powerful story behind her memoir The Many Lives of Mama Love. Lara shares her journey from addiction and incarceration to rebuilding her life as a ghostwriter, literary agent, and bestselling author. Together, Becky and Lara discuss the courage it takes to tell the truth through writing, the realities of publishing a memoir, and the transformative power of sharing your story. Lara also offers insights into what makes a memoir stand out and what it really takes to bring a book into the world.

During the episode, you’ll learn:

  • About Lara’s life journey as she wrote about it in her memoir, The Many Lives of Mama Love.
  • About Lara's experience stepping out of the shadows and finding the courage to share her story with the world.
  • What it takes to write the kind of memoir that acquires representation and a publisher.
  • The biggest factors that contribute to selling non-celebrity memoirs.
  • About Lara’s decision to form her own literary agency and the vision she has for being a different kind of literary agent.
  • The types of authors and stories Lara is most drawn to representing.
  • When an author should decide which publishing path to go down.
  • The original title of Lara’s memoir and who she would pick to play her in the TV adaptation.
  • Which parts of Lara’s journey have felt the most surreal to her.

Don’t forget to check out our show notes, which include action steps and resources.

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