NAILED IT! The Business of Construction

169. Your Prospects Need Certainty - Here’s How To Give It To Them


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People buy products and services when they feel certain in the outcome they’re getting.

If there is doubt or confusion, your prospects will go elsewhere until they feel the certainty they need.


Joseph shares a few key ways to build certainty in your marketing and sales processes, so you can position yourself to work with more of the right people.


This is a part of marketing that most businesses ignore. But this is one of the most important aspects of growing your business.


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NAILED IT! The Business of ConstructionBy Joseph Hughes and Elizabeth Lytle at Contractor Dynamics

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