NAILED IT! The Business of Construction

Schedule a 15-Minute Clarity Call With Our Team

Tune into this in-depth guide on structuring compensation for a marketing manager in your contracting business. Sydney Correll, Marketing Director at Contractor Dynamics, shares proven pay models used by successful clients. Learn how to set realistic salary ranges, structure performance bonuses, and understand the value of marketing managers as revenue-driving team members. This video will equip you with the tools to confidently design a pay plan that motivates and attracts top marketing talent.

Key Takeaways:

🔹 Understanding the importance of a revenue-driven role.

🔹 Salary ranges based on experience and skill levels.

🔹 The benefits of quarterly bonuses over monthly KPIs.

🔹 How revenue share aligns pay with company growth.

Whether you're hiring your first marketing manager or refining your pay plan, this video provides the guidance you need to make the best decision for your business.

Key Timestamps:

00:03 Introduction to structuring marketing manager pay

00:36 Why paying a marketing manager feels intimidating

01:19 Marketing managers as revenue-driving positions explained

02:05 Training timeline: When to expect ROI from managers

02:56 Part-time vs. full-time pay adjustments clarified

03:50 Recommended base salary ranges for different experience levels

05:23 Types of performance pay: Bonuses and revenue share

07:46 Final tips for structuring compensation plans effectively

Connect with Contractor Dynamics:

➡️ Instagram

➡️ Facebook

➡️ LinkedIn

➡️ Website

#MarketingManager #RoofingBusinessTips #MarketingPayStructure #RoofingContractors

Schedule a 15-Minute Clarity Call With Our Team

Tune into this enlightening episode of The Nailed It! Show as Sydney Correll engages in a deep dive with Elizabeth Lytle about the critical role of marketing managers in roofing companies. They explore how to hire the right person, ensuring they align with your company’s core values and culture. From crafting the perfect interview questions to understanding qualifications and experience, Elizabeth shares valuable insights that will help your business find the perfect marketing manager.

Key Takeaways:

🔹 How to identify the best marketing manager candidates.

🔹 Why core value alignment is key for success.

🔹 The importance of assessing coaching and learning potential.

🔹 Tips for effective interview techniques and questions.

This episode is a must-watch for roofing business owners seeking to hire a revenue-driving marketing manager who aligns with their vision and company culture.

Key Timestamps:

0:47 - Discussing the critical role of marketing managers

3:07 - The importance of coachability in marketers

6:25 - Why core values are key in hiring decisions

9:31 - Using assessments to filter candidates effectively

13:06 - Core value-based interview questions explained

17:14 - A sample question about continuous learning

19:42 - Panel interviews and their role in selection

23:15 - The power of open-ended questions during interviews

Connect with Contractor Dynamics:

➡️ Instagram

➡️ Facebook

➡️ LinkedIn

➡️ Website

#RoofingMarketing #RoofingBusiness #MarketingManager #RoofingIndustry

In this episode of The Nailed It! Show, Joseph Hughes sits down with Chris Diroll to explore how roofing companies can leverage system improvements and virtual assistants (VAs) to fuel business growth. Chris shares strategies specific to the roofing industry, discussing how streamlined systems and virtual support can enhance operations, cut costs, and allow owners to focus on higher-value tasks. Learn the best practices for identifying key areas for improvement, hiring VAs, and building a scalable support system tailored for roofing companies.

Key Takeaways:

🔹 How virtual assistants can enhance roofing business efficiency.

🔹 System improvements that are essential for roofing companies.

🔹 Effective hiring and management of VAs in the roofing industry.

🔹 Success stories of roofing companies scaling with virtual support.

Ideal for roofing business owners aiming to grow efficiently, this episode provides industry-specific insights into building a stronger, more organized business model.

Key Timestamps:

00:05 - Introduction to system improvements in roofing

02:15 - Benefits of virtual assistants for roofing companies

04:47 - Key areas to enhance with better systems

07:12 - Finding the right VA for roofing tasks

09:25 - Onboarding and training VAs effectively

12:03 - Real examples of successful VA implementation in roofing

14:36 - Common challenges in roofing system improvements

16:02 - Final tips for roofing companies on using VAs

Connect With Chris Diroll & SMA Support:

➡️ Instagram

➡️ Facebook

➡️ LinkedIn

➡️ Website

➡️ ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠

➡️ ⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠

➡️ ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠

➡️ ⁠⁠⁠⁠⁠⁠⁠⁠Website⁠

#RoofingBusiness #VirtualAssistants #RoofingGrowth #RoofingOperations

Join Our Free Facebook Group To Stay Up To Date On The Latest Marketing Changes

Tune into this informative discussion with Joseph Hughes as he explores the strategies roofing companies need to succeed in a challenging market with Beacon Building Products experts, John Kluba and Ron Rehak. They dive into the importance of embracing video marketing, strengthening customer follow-up, and adapting to industry changes. Learn how roofing businesses can navigate slow periods by stepping outside their comfort zones and using creative marketing approaches.

Key Takeaways:

🔹 The impact of consistent lead generation and follow-up.

🔹 Overcoming the hesitation to embrace new marketing strategies.

🔹 How insurance changes are affecting roofing sales.

🔹 Practical advice on adapting to a slow market and building lasting customer relationships.

This video is essential for roofing professionals looking to innovate and grow in a competitive industry.

Connect with Joseph Hughes & Contractor Dynamics:

➡️ ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠

➡️ ⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠

➡️ ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠

➡️ ⁠⁠⁠⁠⁠⁠⁠Website⁠

Connect with John & Rob From Beacon:

➡️ John's LinkedIn

➡️ Rob's LinkedIn

Check Out Our '5 Mile Famous' Video Course

Unlock the power of video marketing for your roofing business with this guide to hiring the right video expert. Joseph Hughes walks through a step-by-step approach to finding and onboarding a videographer who can help you generate high-quality content, build your brand, and attract top clients. With practical advice on where to find video talent, budget considerations, and why direct hiring often beats large agencies, this video is a must-watch for any contractor ready to stand out and drive growth through strategic video marketing.

Key Takeaways:

🔹 Why every roofing company needs video to succeed

🔹 Where to find the perfect videographer for your team

🔹 Budgeting tips for both full-time and freelance hires

🔹 Benefits of a streamlined, efficient video workflow

Tune in to learn how to take your video marketing to the next level!

Important Timestamps:

0:03 - Introduction to hiring a videographer for contractors

0:20 - Four essential steps for hiring a video expert

0:32 - Why hiring a video pro matters for roofing

1:20 - Where to find a skilled video person

2:14 - Exploring hiring options: freelance, full-time, agency

3:56 - Setting a budget for a quality videographer

5:30 - Why individual videographers beat large production companies

6:42 - Tips for effective video content workflow

7:25 - Budgeting tips: full-time vs. part-time roles

8:43 - Utilizing local networks to find video talent

10:05 - Final tips on hiring and building a video strategy

Connect with Joseph Hughes & Contractor Dynamics:

➡️ ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠

➡️ ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠

➡️ ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠

➡️ ⁠⁠⁠⁠⁠⁠Website⁠

#RoofingMarketing #ContractorTips #VideoMarketing #RoofingBusiness

Schedule a 15-Minute Clarity Call With Our Team⁠

Tune into this enlightening episode of The Nailed It! Show as Joseph Hughes dives deep into the proven strategies of the industry's leading companies. Recorded fresh from the ECA National Conference, Joseph shares invaluable insights on the three critical areas that roofing and exterior contracting businesses focus on to maintain market leadership. Learn from real-world examples and expert discussions on organizational health, financial intelligence, and the cutting-edge use of AI to streamline operations and boost profitability.

Key Takeaways:

🔹 Mastering organizational health for long-term success.

🔹 Importance of financial intelligence in business management.

🔹 Leveraging AI for operational efficiency and competitive advantage.

This episode is a must-watch for roofing business owners eager to elevate their operations and navigate the complexities of industry leadership effectively.

Important Timestamps:

0:02 - Introduction to strategies of industry leaders.

1:21 - Overview of ECA National Conference insights.

2:10 - Focus on organizational health in roofing businesses.

3:22 - Importance of team flexibility and growth potential.

4:01 - Financial intelligence and its impact on business.

6:00 - The role of AI in enhancing business operations.

8:10 - Summary of key lessons from the conference.

9:25 - Invitation to join the Arena Mastermind for contractors.

➡️ ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠

➡️ ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠

➡️ ⁠⁠⁠⁠⁠Website⁠

#roofingbusiness #contractingsuccess #industryleadership #businessgrowth

Schedule a 15-Minute Clarity Call With Our Team

Key Takeaways:

🔹 Importance of internalizing marketing for better control and costs.

🔹 Step-by-step guidance on setting up an in-house marketing department.

🔹 How to avoid common pitfalls like inconsistency and "shiny object syndrome."

🔹 Practical tips for maintaining focus and building a robust marketing foundation.

Perfect for roofing business owners, this episode is essential for those looking to enhance their marketing efficacy and ensure their brand stands out in competitive markets.

Important Timestamps:

0:02 - Discussion on the drawbacks of relying on agencies.

1:00 - The benefits of knowing your customers and market.

2:15 - Addressing the risks of over-diversification in marketing efforts.

3:10 - Essential practices when bringing marketing in-house.

4:11 - The importance of protecting scheduled marketing time.

5:38 - Effective focus areas in marketing: search, social, local.

7:10 - Strategic planning for consistent content creation.

8:20 - Importance of video content in marketing strategy.

9:44 - Consequences of inadequate planning in content creation.

11:04 - The crucial role of tracking in marketing.

12:59 - The importance of comprehensive metric tracking.

14:10 - Hiring the right people to handle in-house marketing.

➡️ ⁠⁠⁠⁠Facebook⁠⁠⁠⁠

➡️ ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠

➡️ ⁠⁠⁠⁠Website

#RoofingProfessionals #MarketingStrategy #InHouseMarketing #BrandBuilding

Tune into this enlightening episode of The Nailed It! Show as Joseph Hughes provides a comprehensive guide to structuring the ideal in-house marketing team for roofing companies. Learn how to take control of your marketing endeavors to achieve consistency and enhanced profitability. Joseph shares insights from his experience with Contractor Dynamics, emphasizing the significance of having skilled, dedicated roles such as videographers, social media managers, CRM specialists, and a visionary marketing director.

Key Takeaways:

🔹 Steps to build a self-reliant, proficient marketing team.

🔹 Roles and responsibilities for each team member.

🔹 Strategies to transition from outsourcing to in-house marketing.

🔹 Long-term benefits of investing in a skilled marketing team.

This episode is crucial for roofing business owners aiming to streamline their marketing efforts and foster sustainable business growth.

Key Timestamps:

0:02 - Introduction to ideal marketing team structure

0:27 - Highlighting frustrations with current marketing models

1:02 - Overview of the ideal in-house marketing team

1:32 - Introduction of the first team role: Videographer

2:18 - Social Media Manager role explained

3:00 - Importance of a CRM/automation specialist

4:18 - Transition from hands-on to leadership focus

6:11 - Benefits of a solid marketing director

➡️ ⁠⁠⁠Instagram⁠⁠⁠

➡️ ⁠⁠⁠Facebook⁠⁠⁠

➡️ ⁠⁠⁠LinkedIn⁠⁠⁠

➡️ ⁠⁠⁠Website

#RoofingBusiness #MarketingStrategy #ContractorMarketing #InHouseTeam

Tune into this enlightening episode of The Nailed It! Show as Joseph Hughes engages in a deep dive with Eric and Ross from Beacon about the evolving landscape of the roofing industry. They explore the unique challenges and opportunities facing roofing contractors today, from navigating insurance-heavy markets to leveraging technology for business growth. The conversation sheds light on the importance of education and strategic partnerships in empowering contractors to elevate their businesses.

Key Takeaways:

🔹 Insights into different contractor models and market strategies.

🔹 The significance of continuous learning in business evolution.

🔹 How strategic partnerships like with Beacon can fuel growth.

🔹 Practical tips for contractors aiming to enhance market presence and efficiency.

This episode is a must-watch for roofing business owners eager to adapt and thrive in a dynamic market environment.

Important Timestamps:

0:02 - Introduction to diverse contractor backgrounds.

0:57 - Meeting Eric and Ross from Beacon.

1:10 - Discussing the Atlanta market and contractor challenges.

1:50 - Highlighting the value of education for contractors.

2:55 - Examining contractor variety and market adaptation.

4:39 - Exploring the vision of exceptional customer experience.

6:14 - Emphasizing the accessibility of advanced marketing tools.

7:44 - Discussing the gradual impact of educational events.

➡️ ⁠⁠Instagram⁠⁠

➡️ ⁠⁠Facebook⁠⁠

➡️ ⁠⁠LinkedIn⁠⁠

➡️ ⁠⁠Website

#RoofingIndustry #ContractorGrowth #BuildingBusiness #RoofingEducation

Tune into this practical episode of The Nailed It! Show where Joseph Hughes lays out a blueprint for roofing and contracting companies to take charge of their marketing efforts. Discover how to transition from dependency on inconsistent external agencies to cultivating a robust in-house marketing team that drives consistent growth and profitability.

Key Takeaways:

🔹 Strategies for bringing marketing in-house to gain control and consistency.

🔹 Steps to build a marketing team within your company, tailored to the construction sector.

🔹 Insights into cost-effective marketing that enhances lead quality and volume.

🔹 Real-world examples demonstrating the success of self-managed marketing strategies.

This episode is essential for owners of roofing and contracting businesses eager to streamline their marketing efforts and enhance their market presence.

Important Timestamps:

0:02 - Introduction to marketing frustrations and solutions.

0:37 - Exploring in-house marketing versus external agencies.

1:04 - Challenges of inadequate lead flow and competition.

1:33 - Introduction to Contractor Dynamics' training approach.

3:15 - Importance of mindset before tactics in marketing.

5:07 - Daily marketing necessity for business awareness.

7:00 - Importance of being a marketing practitioner.

9:57 - Role as general contractor of your marketing.

Connect with Joseph Hughes & Contractor Dynamics:

➡️ ⁠Instagram⁠

➡️ ⁠Facebook⁠

➡️ ⁠LinkedIn⁠

➡️ ⁠Website