Go from marketing chaos to marketing confidence, book a call with our team to learn how.

If your roofing company’s marketing didn’t produce the results you expected in 2025, you’re not alone — and it’s probably not because you “didn’t spend enough.”

In this episode, Joseph Hughes breaks down the 4 real reasons roofing marketing stopped working in 2025, and more importantly, what roofing company owners must do differently to create predictable, consistent growth in 2026.

From AI-driven algorithm changes and rising ad costs to shifting homeowner behavior and weak tracking, this video explains why many roofing companies were unknowingly spraying and praying with their marketing — and how to take back control.

If you’re a roofing business owner, operator, or marketing leader who wants clarity, accountability, and a real marketing plan (not more guesswork), this episode is for you.

Key Takeaways for Roofing Company Owners

✔️ Why AI broke “set it and forget it” marketing

✔️ How PE-backed companies are driving up ad costs

✔️ Why homeowner trust is lower than ever

✔️ The 80% rule that’s changing buying behavior

✔️ Why generic ads and stock content no longer work

✔️ What “Five Mile Famous” really means in 2025

✔️ How poor tracking hides wasted ad spend

✔️ How smart companies double down on what works

Timestamps

00:00 Why roofing marketing failed in 2025

01:38 Reason #1

04:34 Reason #2

06:51 Reason #3

08:32 Reason #4

09:56 Stop spraying and praying

10:45 Tracking what actually matters

11:54 The 4 reasons recap

12:29 Accountability beats tactics

13:08 Book a marketing clarity call

Connect with Contractor Dynamics

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#roofingmarketing #roofingcompany #roofingbusiness #contractordynamics #roofingcontractors #roofingleads #roofingindustry #roofinggrowth #marketingstrategy #digitalmarketing #roofingmarketingstrategy #roofingbusinessowner #roofingads #leadgeneration #fivemilefamous #marketingforroofers

Go from marketing chaos to marketing confidence, book a call with our team to learn how.

If your roofing marketing felt like a guessing game in 2025, this episode will give you clarity going into 2026.

In this unscripted Roofing Marketing Q&A, Joseph Hughes breaks down how roofing companies should actually think about marketing strategy, budgets, channels, and growth—without chasing random tactics or copying what other roofers are doing.

This conversation covers the real reasons roofing companies get stuck, how marketing priorities change as you grow, and what it takes to build a marketing engine you control instead of “spraying and praying” with ads, agencies, and lead vendors.

If you’re a roofing company owner who wants predictable leads, smarter spend, and long-term growth, this episode will help you reset your marketing approach.

Key Takeaways

✔️ The biggest bottlenecks preventing roofing companies from scaling

✔️ Delegation vs abdication (and when structure actually hurts growth)

✔️ How marketing strategy changes from $1M to $10M+ companies

✔️ How much roofing companies should really spend on marketing

✔️ Meta ads vs Google ads vs SEO — and when each makes sense

✔️ Why storm-focused roofers must build a retail model

✔️ The minimum tech stack for marketing and lead handling

✔️ Why brand, visibility, and recruiting drive long-term growth

Chapters

00:00 Why Roofing Marketing Failed in 2025

01:27 The #1 Bottleneck Stopping Roofing Companies From Scaling

05:23 Delegation Mistakes That Kill Momentum

08:09 How Marketing Changes From $1M to $10M+

12:19 How Contractor Dynamics Helps Roofers Build Real Strategy

13:11 How Much Roofing Companies Should Spend on Marketing

22:28 Insurance Changes & Why Retail Roofing Matters Now

27:14 Meta Ads vs Google Ads vs SEO (What to Use First)

39:05 The Minimum Tech Stack Every Roofer Needs

49:45 Final Advice for Predictable Growth in 2026

Connect with Contractor Dynamics

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#roofingcompany #roofingmarketing #contractordynamics #roofingbusiness #marketingstrategy #roofingcontractors #leadgeneration #businessgrowth #digitalmarketing #fivemilefamous

Go from marketing chaos to marketing confidence, book a call with our team to learn how.

In this Contractor Dynamics Masterclass, we break down five ways your “good enough” website is losing you roofing jobs—often without you even realizing it. Homeowners are doing more research than ever, trust is harder to earn, and your website is often the first sales conversation you never get to attend.

If you’re spending money on ads but your website leads are weak (or non-existent), or you keep losing bids to companies with worse workmanship but better online presence, this masterclass is for you. We’ll show you the five most expensive website mistakes roofing companies make—and the practical fixes you can implement to increase trust, boost conversions, and plug your website into a real marketing and sales engine for 2026.

Key Takeaways for Roofing Company Owners

✔️ The 5-second test your website must pass

✔️ Why looking like every roofer forces you to compete on price

✔️ How to build trust and reduce risk (so you win more bids)

✔️ The website conversion essentials: CTAs, speed-to-lead, and mobile UX

✔️ How to connect your website to tracking, CRM, automations, and retargeting

Timestamps

00:00 Intro: 5 ways your “good enough” website loses jobs

01:25 What to expect + why implementation matters

03:05 Who Contractor Dynamics is (roofing-only since 2013)

05:10 The problem: disconnected marketing + the “leaky bucket”

07:10 How buying has changed in 2025 (80% decision before contact)

10:05 Goal for today + overview of the 5 mistakes

12:10 Mistake #1

18:55 Mistake #2

25:10 Mistake #3

32:10 Mistake #4

38:05 Mistake #5

43:05 Website before/after examples

Connect with Contractor Dynamics

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#roofingcompany #roofingmarketing #contractordynamics #roofingbusiness #roofingwebsite #leadgeneration #marketingstrategy #businessgrowth #roofingcontractors #websitedesign

Go from marketing chaos to marketing confidence, book a call with our team to learn how.

In this episode of the Nailed It Podcast, we sit down with Alicia from Modern Roofing to uncover how she transformed their marketing results by taking control in-house — going from 14 leads a YEAR to 14 leads every WEEK after breaking free from agency dependency.

If you are a roofing company owner who is frustrated with your agency, tired of “set it and forget it” marketing, or ready to build a stronger, more predictable growth engine, this conversation is essential. Alicia shares the challenges she uncovered, how she learned Google Ads from scratch, and the exact steps she took to rebuild Modern Roofing’s marketing from the ground up.

Whether you’re considering bringing your marketing in-house or simply want more visibility and control over your results, this episode will give you a real-world look at what’s possible when you take back your power and build a multi-platform strategy that actually works.

Key Takeaways for Roofing Company Owners

✔️ Why relying 100% on agencies keeps you dependent

✔️ How taking control leads to faster adjustments and better results

✔️ The real difference between in-house optimization vs. agency autopilot

✔️ Why a multi-platform strategy is essential for winning in 2026

✔️ How marketing managers can become true revenue drivers

✔️ What Modern Roofing did to scale from 14 leads/year → 14/week

Timestamps

01:00 Why most agencies want you dependent

06:00 Alicia’s story: from maintenance to marketing manager

12:00 What she discovered inside their ad accounts

18:30 Taking over Google Ads and rebuilding from scratch

22:40 The truth about “set it and forget it” agencies

28:00 Going multi-platform: Google, Meta, social, and more

35:00 How education-based content builds brand trust

40:00 How owners can better support marketing managers

44:00 Final advice for roofing owners

Connect with Contractor Dynamics

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Connect with Modern Roofing

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#roofingcompany #roofingbusiness #contractordynamics #roofingmarketing #roofingleads #inhousemarketing #businessgrowth #roofingcontractors #googleadsroofing #marketingstrategy #naileditpodcast

Go From Marketing Chaos to Marketing Confidence, Book A Call With Our Team To Learn How.

In this episode of the Nailed It Podcast, Andy Keys, founder of Foxhaven Roofing, interviews Joseph Hughes of Contractor Dynamics to reveal how he built a $20M roofing business from just $900 and no crew.

Andy shares his journey from subcontractor to industry leader, including the mindset, strategies, and systems that allowed him to scale quickly and efficiently. If you’re a roofing company owner looking to grow your team, generate consistent leads, or build a sustainable business, this conversation is packed with actionable insights.

What You’ll Learn in This Episode:

✔️ How to start a roofing company with almost nothing

✔️ Building a referral base and scaling projects

✔️ Marketing strategies for predictable leads

✔️ Leadership, team building, and company culture

✔️ Systems and processes for long-term growth

✔️ Lessons learned from $20M in roofing business success

Timestamps:

04:30 – Andy’s early days: starting with $900 and no crew

12:45 – Building a referral base and scaling projects

20:15 – Marketing strategies for predictable leads

28:00 – Leadership, team building, and culture

38:30 – Systems, processes, and business growth

46:00 – Lessons learned and final advice

Connect with Contractor Dynamics:

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Connect with Andy Keys & Foxhaven Roofing:

Website

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LinkedIn

#roofingcompany #roofingbusiness #contractordynamics #roofingmarketing #businessgrowth #roofingcontractors #entrepreneurship #roofingindustry #foxhavenroofing #andykeys #scaleyourbusiness #leadgeneration #roofingtips

Want our guidance to build and run your own marketing engine like Andy does? Book a call with our team

In this episode of the Nailed It Podcast, host Joseph Hughes sits down with Andy Keys, founder of Foxhaven Roofing, to uncover how he built a $20M roofing company starting with just $900 and no crew.

If you are a roofing company owner who wants to grow fast, scale your team, or create predictable leads, this conversation is essential. Andy shares the lessons he learned from starting as a subcontractor, building a referral base, mastering marketing, and creating systems that allow him to scale his business efficiently.

Whether you’re just starting your roofing company or looking to take it to the next level, this episode will give you practical insights on building a successful, sustainable, and profitable roofing business.

Key Takeaways for Roofing Company Owners

✔️ How to start a roofing company with almost nothing

✔️ The mindset and habits behind $20M growth\

✔️ How to replace yourself in your business and scale effectively

✔️ Marketing and lead generation strategies that actually work

✔️ Building culture, systems, and processes for long-term success

✔️ Why persistence and obsession matter in growing a business

Timestamps

04:30 Andy’s early days: starting with $900 and no crew

12:45 Building a referral base and scaling projects

20:15 Marketing strategies for predictable leads

28:00 Leadership, team building, and culture

38:30 Systems, processes, and business growth

46:00 Lessons learned and final advice

Connect with Contractor Dynamics

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Facebook

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LinkedIn

Connect with Andy Keys & Foxhaven Roofing

Website

Instagram

LinkedIn

#roofingcompany #roofingbusiness #contractordynamics #roofingmarketing #businessgrowth #roofingcontractors #entrepreneurship #roofingindustry #foxhavenroofing #andykeys

Want us to help you generate consistent, inbound appointments? Book a call with our team.

In this episode of the Nailed It Podcast, host Joseph Hughes, founder of Contractor Dynamics, sits down with Aaron Christy, founder and president of Indy Roof Company, to talk about how he built one of the most respected roofing companies in the country and the mindset, leadership, and marketing clarity that made it possible.

Aaron shares his journey from the early days of Indy Roof Company to becoming a trusted leader in the roofing industry. He opens up about the lessons learned from rapid growth, how to empower your team, and why having a clear marketing vision is key to building a scalable, profitable roofing business.

If you're a roofing company owner who wants to grow with less chaos, develop leaders in your business, and build a brand that stands out in your market, this episode is a must-watch.

Key Takeaways for Roofing Company Owners

✔️ How to build a roofing company that runs without you

✔️ Leadership lessons that drive team accountability and growth

✔️ The marketing clarity that separates scalable companies from the rest

✔️ How to attract and retain A-player team members

✔️ Why company culture matters more than short-term sales

Timestamps

00:00 Introduction to Aaron Christy and Indy Roof Company

05:30 Lessons learned from rapid growth in roofing

14:00 How Aaron built a high-performing leadership team

25:45 The marketing systems behind Indy Roof Company’s success

38:00 The mindset shift every roofing company owner needs

52:10 Final advice for roofing business owners

Connect with Contractor Dynamics

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Want us to help you generate consistent, inbound appointments? Book a call with our team.

In this fun and eye-opening episode, Coleman and Elizabeth from Contractor Dynamics tackle 12 of the biggest myths and misconceptions in roofing marketing, the kind that cost roofing company owners thousands of dollars and tons of wasted effort every year.

They also share a few outlandish marketing tactics that roofers have actually tried (yes, really) and why you should or shouldn’t try them yourself.

If you’ve ever wondered what really works in roofing marketing and what’s just hype. This episode will save you time, money, and headaches.

What You’ll Learn

✔️ 12 common roofing marketing myths — debunked

✔️ Which tactics are worth your budget (and which to skip)

✔️ Why “more leads” isn’t always the answer

✔️ How to build trust before you even show up for an estimate

✔️ The right way to use ads, SEO, and social media together

✔️ Why your brand — not your logo — is your greatest asset

Timestamps

00:00 Intro – Coleman & Elizabeth set the stage

01:50 Myth #1

04:10 Myth #2

06:25 Myth #3

08:45 Myth #4

11:20 Myth #5

13:30 Myth #6

15:45 Myth #7

17:50 Myth #8

19:30 Myth #9

21:00 Myth #10

23:10 Myth #11

25:00 Myth #12

27:15 The most outlandish marketing tactics we’ve seen

Connect with Contractor Dynamics

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Want us to help you generate consistent, inbound appointments? Book a call with our team

In this throwback episode, Joseph Hughes, Founder and Visionary of Contractor Dynamics, breaks down a step-by-step plan for marketing your roofing company in 2025.

Whether you’re new to the roofing industry or already a market leader, this video will help you gain clarity, control, and confidence in your marketing.

Joe reveals why simply paying an agency no longer works, the nine essential things roofing companies must do to win with marketing today, and how to finally take control of your lead flow and growth.

If marketing has ever felt confusing, expensive, or unpredictable, this episode will show you how to turn it into a powerful lever for growth and freedom.

Key Takeaways for Roofing Company Owners

✔️ Why “paying your way out” of marketing doesn’t work anymore

✔️ How to become the general contractor (GC) of your own marketing

✔️ The power of showing more faces on video

✔️ How to build a trusted roofing brand and stay top of mind

✔️ Where to shift your ad budget in 2025 for better ROI

✔️ How to track and measure what’s really working

✔️ The importance of long-term nurturing for future sales

Timestamps

00:00 Intro – The frustration most roofers feel with marketing

02:15 The myth of outsourcing all your marketing

05:20 Becoming the GC of your own marketing

09:10 Building your roofing brand in 2025

12:40 Why showing faces on video builds trust

16:15 How to reallocate your ad budget for better results

19:30 Tracking results and nurturing long-term leads

22:00 How Contractor Dynamics helps roofing companies win

Connect with Contractor Dynamics

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Want us to help you generate consistent, inbound appointments? Book a call with our team.

In this throwback training of the Nailed It Podcast, host Joseph Hughes breaks down how contractors can win with content marketing — even if you’re just getting started or feel stuck.

Most roofing and contracting companies know content is important but struggle with consistency, ideas, or confidence in front of the camera. In this episode, Joseph shares a proven framework that helps contractors overcome those challenges, build trust with their audience, and generate predictable growth.

Whether you’re a roofing company owner doing $3M+ in revenue or just looking to level up your marketing, this session will give you practical steps to build your brand and stand out in your market.

Key Takeaways for Roofing & Contracting Companies

✔️ Why content marketing is the #1 growth lever for contractors today

✔️ How to create content that attracts your ideal customers

✔️ The system for producing consistent videos without burning out

✔️ How contractors can become “5 Mile Famous” in their local markets

✔️ Simple ways to repurpose content for maximum visibility

Timestamps

00:45 Why roofing companies struggle with consistency

03:10 How to plan content that builds momentum

06:25 Simple ways to stay consistent

08:45 Final advice for roofing business owners

Connect with Contractor Dynamics

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#contractormarketing #roofingbusiness

#contentmarketing #roofingcompanyowners

#roofingcontractors #roofinggrowth

#constructionmarketing #contractordynamics