See if you qualify for a free Contractor Dynamics marketing auditIn this episode of The Nailed It! Show, Sydney Vasquez, Marketing Director at Contractor Dynamics, breaks down how roofing companies can spend less and get better results from their marketing in 2025. After analyzing hundreds of marketing budgets from roofing contractors nationwide, Sydney reveals exactly where waste is hiding - and how to reallocate your marketing dollars for maximum ROI.She dives into budget percentages, the balance between lead generation and brand awareness, the importance of data tracking, and why you're missing out if you're not using free platforms like social media. Whether you're trying to grow or tighten up for profitability, this episode is packed with actionable insights.Key Takeaways:🔹 How much roofing companies should spend on marketing in 2025🔹 The real difference between brand awareness and lead gen🔹 Free marketing channels you’re probably underutilizing🔹 A step-by-step framework to review last year’s marketing spend🔹 Why accurate tracking is non-negotiable🔹 When to cut PPC, billboard spend, or other underperforming channels🔹 Real-world examples of companies getting results with organic social🔹 A smarter, leaner plan to hit your goals without wasting budgetKey Timestamps:00:00 - Would you cut your marketing budget by 25% if results stayed the same?01:44 - How much of your revenue should really go to marketing?03:54 - Recommended budget breakdown: 4-8% of target revenue04:49 - 50/50 split: Lead gen vs. brand awareness06:42 - How to use data to decide where to spend08:01 - Real examples: When to cut PPC and billboard ads09:03 - Don’t sleep on organic social media (real results!)10:14 - Get a free marketing audit from Contractor Dynamics#roofingmarketing #contractorlife #roofingbusiness #marketingstrategy #brandawareness #leadgeneration #organicsocial #marketingbudget #smallbusinessmarketing #naileditpodcast

See if you qualify for a free Contractor Dynamics marketing audit

Join host Elizabeth Lytle on The Nailed It! Show as she sits down with Rob Tokay to explore the power of technology in the roofing industry. In this insightful episode, Rob shares his journey in developing cutting-edge solutions that help contractors streamline operations, improve efficiency, and increase profitability. They discuss the evolution of digital tools, common challenges roofing businesses face, and how technology is reshaping the future of the industry.

Key Takeaways:

🔹 How technology is transforming the roofing industry.

🔹 The biggest operational challenges contractors face today.

🔹 Practical tools and solutions to improve efficiency and profits.

🔹 The future of digital innovation in roofing.

If you're looking to leverage technology to grow your roofing business, this episode is a must-watch!

Key Timestamps:

00:00 – Introduction and Rob Tokay’s background

06:45 – The biggest inefficiencies in the roofing industry

12:30 – How digital tools can streamline operations

18:50 – Overcoming resistance to technology adoption

25:15 – Case studies of successful roofing tech implementation

32:40 – The role of automation in improving profitability

40:10 – What the future holds for roofing technology

50:00 – Final thoughts and key takeaways

Connect with Contractor Dynamics:

➡️ Website

➡️ Facebook

➡️ Instagram

➡️ LinkedIn

Connect with Rob Tokay & Key Performance Consultants:

➡️ Website

➡️ Facebook

➡️ Instagram

➡️ LinkedIn

#RoofingTechnology #ContractorSuccess #DigitalTools #RoofingBusinessGrowth

See if you qualify for a free Contractor Dynamics marketing audit.

In this insightful episode of The Nailed It! Show, Elizabeth Lytle sits down with Brian Alexander to tackle one of the biggest challenges in the contracting industry—hiring and retaining top talent. Brian shares expert strategies on building a strong team, reducing turnover, and making the right leadership hires to drive business growth. Whether you're struggling with high sales team churn or looking to add key leadership roles, this episode is packed with actionable advice to help you scale effectively.

Key Takeaways:

🔹 How to identify the right hires based on role-specific strengths.

🔹 Strategies to reduce sales team turnover and improve retention.

🔹 The importance of leadership self-awareness in business success.

🔹 A data-driven approach to hiring for executive and C-suite roles.

If you're a contractor looking to build a stronger, more resilient team, this is a must-watch episode!

Key Timestamps:

00:00 – Introduction and Brian Alexander’s background

03:45 – Why offloading the wrong tasks improves leadership success

07:30 – How to hire the right salespeople and reduce turnover

14:50 – Setting clear expectations and measuring sales team success

21:00 – The role of leadership support in sales retention

28:15 – Hiring for executive and C-suite positions strategically

36:40 – The importance of self-awareness in leadership

44:00 – Where to find Brian’s book and how to work with him

Connect with Contractor Dynamics:

➡️ Website

➡️ Facebook

➡️ Instagram

➡️ LinkedIn

Connect with Brian Alexander:

➡️ Website

➡️ Facebook

➡️ Instagram

➡️ LinkedIn

#ContractorHiring #SalesTeamSuccess #LeadershipInContracting #TeamBuilding #RoofingBusinessGrowth

See if you qualify for a free Contractor Dynamics marketing audit

In this episode of The Nailed It! Show, Elizabeth Lytle sits down with Clifton Muckenfuss, founder of Building Raving Fans, to discuss how contractors can create unforgettable customer experiences that drive referrals and long-term success. Clifton shares his unique Customers for Life Flywheel strategy, which includes handwritten thank-you cards, surprise gifts, and automated follow-ups to keep customers engaged and raving about your business.

They also dive into the power of Google reviews, the importance of timing in asking for feedback, and how to remove friction from your customer interactions. Clifton provides actionable strategies for business owners looking to stand out from the competition and turn customers into lifelong fans.

Key Takeaways:

🔹 The Customers for Life Flywheel strategy for long-term client relationships.

🔹 Why handwritten thank-you cards create a lasting emotional connection.

🔹 The right timing and approach to getting more Google reviews.

🔹 Why branded gifts don’t work—and what to send instead.

🔹 How to stay top of mind with customers without being pushy.

🔹 The importance of making it ridiculously easy for customers to do business with you.

🔹 Clifton’s personal approach to business growth in 2025.

🔹 The real reason why business owners feel stuck—and how to shift perspective.

Key Timestamps:

00:00 – Introduction and Clifton’s background

04:22 – The Customers for Life Flywheel: What it is and why it works

10:50 – Why handwritten thank-you cards create deeper connections with customers

15:19 – The problem with branded gifts and why they don’t leave a lasting impression

22:16 – How to get more Google reviews: The right timing and making it easy

30:48 – Why removing friction from your business increases customer engagement

40:26 – Clifton’s word for 2025: Expand—his vision for growth and impact

52:22 – Feeling stuck in business? You might have a perspective problem, not a business problem

Connect with Contractor Dynamics:

➡️ Instagram

➡️ Facebook

➡️ LinkedIn

➡️ Website

Connect with Clifton Muckenfuss & Building Raving Fans

➡️ Website

➡️ Instagram

➡️ Facebook

➡️ LinkedIn

#CustomerExperience #ContractorMarketing #BuildingRavingFans #GoogleReviews #ReferralMarketing #SmallBusinessSuccess

See if you qualify for a free Contractor Dynamics marketing audit.⁠

In this insightful episode of The Nailed It! Show, Joseph Hughes sits down with Elizabeth Lytle to explore the journey of building a successful business with a strong brand and a leadership-driven culture. They dive into the challenges of transitioning from a start-up to a well-respected company, the importance of mindset shifts, and the strategies that lead to long-term business success. Elizabeth shares valuable lessons on personal growth, team leadership, and how to stand out in a competitive industry.

Key Takeaways:

🔹 How to evolve from an entrepreneur to a true business leader.

🔹 The mindset shifts needed to scale successfully.

🔹 Building a brand that attracts both customers and top talent.

🔹 Overcoming growing pains and common business hurdles.

If you’re looking to level up your business and leadership skills, this episode is packed with actionable insights you won’t want to miss!

Key Timestamps:

00:00 – Introduction and Elizabeth Lytle’s background

04:10 – The early struggles of building a business

08:30 – What separates great leaders from the rest

12:45 – How branding impacts long-term success

17:20 – The power of mindset shifts in business growth

21:50 – Overcoming hiring and retention challenges

26:15 – Scaling while maintaining company culture

30:40 – Final thoughts and key takeaways

Connect with Contractor Dynamics:

➡️ ⁠⁠Website⁠⁠

➡️ ⁠⁠Facebook⁠⁠

➡️ ⁠Instagram⁠

➡️ ⁠LinkedIn⁠

#BusinessGrowth #LeadershipDevelopment #BrandBuilding #EntrepreneurMindset

See if you qualify for a free Contractor Dynamics marketing audit.

In this episode of The Nailed It! Show, Joseph Hughes sits down with Luke Hansen, founder of CompanyCam, to dive into the game-changing strategies that help roofing companies streamline operations, build strong teams, and stand out in a crowded market. Luke shares his insights on leadership, delegation, and branding—offering valuable lessons from his own journey in growing a successful tech company serving contractors.

They discuss how roofing business owners can avoid burnout by empowering their teams, the power of differentiation in marketing, and why being memorable is often more important than being better. From creating a strong internal marketing system to the psychology behind branding, this episode is packed with actionable takeaways to help you scale your business the right way.

Key Takeaways:

🔹 The power of delegation: How to build a team that takes ownership

🔹 Why trying to do everything means doing nothing well

🔹 The importance of branding and standing out in a crowded market

🔹 How to be memorable and create a lasting impression on customers

🔹 The role of marketing education in growing a roofing business

Key Timestamps:

00:00 – Introduction and Luke’s background

03:12 – The importance of delegation and building a strong team

07:45 – Why business owners struggle to let go of control

12:30 – How to identify and empower leaders within your team

18:10 – The value of specialization and knowing your strengths

24:20 – Why differentiation is more powerful than just being "better"

32:15 – The psychology of branding and making your business memorable

45:00 – How roofing companies can take control of their marketing

Connect with Contractor Dynamics:

➡️ ⁠Website⁠

➡️ ⁠Facebook⁠

➡️ Instagram

➡️ LinkedIn

Connect with Luke Hansen & CompanyCam:

➡️ Website

➡️ Instagram

➡️ Facebook

➡️ LinkedIn

#RoofingBusiness #LeadershipInRoofing #MarketingForContractors #CompanyCam #RoofingIndustry #Branding #BusinessGrowth

See if you qualify for a free Contractor Dynamics marketing audit.

Join us for an eye-opening episode of The Nailed It! Show as Elizabeth Lytle sits down with Adam Patterson of SMA Support Services to discuss the key strategies for growing and streamlining a roofing business. Adam shares his expertise on improving operational efficiency, leveraging technology, and optimizing back-office processes to help contractors scale successfully. From managing finances to handling administrative tasks more effectively, this conversation is packed with insights that every roofing business owner needs.

Key Takeaways:

🔹 How SMA Support Services helps roofing companies streamline operations.

🔹 The biggest back-office challenges roofing contractors face.

🔹 Strategies to improve efficiency and profitability.

🔹 Why outsourcing administrative tasks can be a game-changer for growth.

If you want to take your roofing business to the next level without getting bogged down in admin work, this episode is a must-watch!

Key Timestamps:

00:00 – Introduction and Adam Patterson’s background

04:15 – The biggest operational challenges for roofing contractors

08:30 – How SMA Support Services helps businesses improve efficiency

12:50 – The role of technology in streamlining operations

17:20 – Financial and administrative pitfalls to avoid

22:10 – The benefits of outsourcing back-office tasks

27:45 – Scaling a roofing business without sacrificing profitability

33:00 – Common mistakes roofing companies make and how to fix them

38:20 – Future trends in roofing operations and technology

44:00 – Final thoughts and key takeaways

Connect with Contractor Dynamics:

➡️ Instagram

➡️ Facebook

➡️ LinkedIn

➡️ Website

Connect with Adam Patterson & SMA Support:

➡️ Instagram

➡️ Facebook

➡️ LinkedIn

➡️ Website

#RoofingBusiness #ContractorSuccess #BusinessEfficiency #RoofingOperations

Tune into this engaging episode of The Nailed It! Show as Joseph Hughes sits down with Jeremy Simpson to discuss the key strategies for building a high-performing roofing business. They dive into leadership, team culture, and the challenges of growth, sharing real-world insights from years of experience in the industry. Jeremy provides valuable takeaways on hiring, training, and creating a company culture that drives long-term success.

Key Takeaways:

🔹 The importance of leadership in business growth.

🔹 How to hire and retain top roofing talent.

🔹 Strategies for building a strong company culture.

🔹 Overcoming common challenges in scaling a roofing company.

If you're looking to take your roofing business to the next level, this episode is a must-watch!

Key Timestamps:

00:00 – Introduction and Jeremy’s background

03:15 – The biggest challenges in growing a roofing business

06:40 – The importance of strong leadership in scaling

10:25 – How to hire and retain top talent

14:10 – Building a culture that attracts high performers

18:00 – Training and developing leaders from within

22:15 – Handling common struggles roofing companies face

Learn more about our Arena Mastermind group and marketing training programs by booking a call here

Need help implementing these strategies? Book a 15-minute call with our team.

Are you tired of setting goals that sound great but never actually move the needle? In this episode, we’re diving into why most people fail at goal setting and—more importantly—how to create a step-by-step system that guarantees success in 2025 and beyond.

Here’s what we cover:

✅ The 4 biggest reasons goals fail

✅ A proven 4-step plan to set and achieve your goals

✅ Why "Who, Not How" is a game-changer for business owners

✅ How to create systems over willpower for long-term success

Key Timestamps:

00:00 - Why some people succeed with goals (and others don’t)

00:14 - The frustrating cycle of setting goals that go nowhere

00:42 - 4 reasons why most goals fail

02:30 - The overwhelming trap that keeps you stuck

03:45 - It’s not your fault—here’s what’s missing

04:07 - The 4-part system to finally achieve your goals

05:03 - Step 1: Have a crystal-clear vision

06:25 - Step 2: Focus on who, not how

08:10 - Step 3: Set measurable targets and track them

09:54 - Step 4: Review and reaffirm your goals regularly

11:19 - Your next steps + what’s coming in the next episode

Connect with Contractor Dynamics:

➡️ ⁠Website⁠

➡️ Instagram

➡️ Facebook

➡️ LinkedIn

#GoalSetting #BusinessGrowth #EntrepreneurMindset #SuccessHabits #WhoNotHow #Entrepreneurship #SmallBusinessTips #MarketingStrategy #Leadership #BusinessSuccess

Need help implementing these strategies? Book a 15-minute call with our team.

Tune into this powerful episode as Joseph Hughes and Sydney Correll break down high-ROI marketing strategies specifically tailored for roofing companies. They dive into the biggest shifts in social media, SEO, and paid ads for 2025 while revealing how AI is transforming the way roofing businesses capture leads. They also share actionable insights on grabbing attention in an era of shrinking attention spans and building a brand that stands out.

Key Takeaways:

🔹 The most important marketing trends for roofing in 2025.

🔹 How AI is reshaping lead generation and customer outreach.

🔹 Why brand building is essential for long-term growth.

🔹 Actionable strategies to maximize ROI on marketing spend.

This episode is a must-watch for roofing contractors looking to stay ahead and dominate their local markets!

Key Timestamps:

00:00 - Introduction to high-ROI roofing marketing strategies

03:45 - Major social media changes affecting contractors in 2025

07:30 - The future of SEO and Google PPC

12:15 - AI’s role in lead generation and marketing

16:50 - Capturing attention in a world of distractions

21:20 - The five pillars of a winning marketing plan

27:10 - Why brand building is critical for long-term success

Connect with Contractor Dynamics:

➡️ Instagram

➡️ Facebook

➡️ LinkedIn

➡️ Website

#roofingmarketing #leadgeneration #marketingtrends