Learn how Contractor Dynamics can help you stop wasting money on marketingMost roofing companies are unknowingly lighting their marketing budget on fire — and it's costing them tens of thousands of dollars every year.This video kicks off our new series, Roofing Marketing Secrets, where we expose the most common marketing mistakes and show you how to build a real growth engine for your roofing business.In this episode, you'll learn:✅ Why most marketing agencies fail roofing companies✅ How to avoid getting ripped off✅ The 3 non-negotiables for successful marketing✅ What a real marketing strategy looks like✅ And how to take back control of your resultsThis episode is a must-watch for roofing company owners tired of gambling on marketing and ready to build a real, repeatable growth engine.Key Timestamps:0:00- Why most roofers waste marketing dollars1:26- What most marketing agencies get wrong3:36- The transparency roofing companies need5:18- 3 things you need to succeed with marketing8:07- How to build a real growth engineConnect with Joseph Hughes & Contractor Dynamics:➡️ Instagram➡️ Facebook➡️ LinkedIn➡️ Website#roofingmarketing #roofingbusiness #roofingcontractor #roofingleads

Get more high-quality, consistent leads: https://www.contractordynamics.com/yt?utm_source=YouTube&utm_medium=YouTube+LF+Video&utm_campaign=5.27.25+PostIf your roofing company isn't the first name people think of locally, you're leaving money on the table.In this episode, we break down how roofing companies are dominating their local areas, not by outspending competitors, but by being more strategic with their branding and marketing approach.Here’s what you’ll learn:✅ Why retargeting warm audiences leads to higher-quality leads✅ How daily, human, face-driven content builds real trust with your market✅ Why “being real” is your best marketing asset in 2025✅ How a simple 2-step ad strategy can completely shift your business growthThis isn’t about chasing trends or burning ad dollars on cold audiences. It’s about showing up, being human, and implementing a repeatable marketing framework that actually works. Whether you're trying to break out of obscurity or want to become the top roofing company in your area, this episode lays it all out.Key Timestamps: (1:12) – The 5-step “Five Mile Famous” social media strategy(1:20) – # 1 Show Up Daily(1:32) – # 2 Be Human(1:52) – # 3 Use video, not just photos(2:07) – # 4 Run awareness ads 365 days a year(2:35) – # 5 Retarget with lead generation ads(3:26) – RecapConnect with Joseph Hughes & Contractor Dynamics:➡️ Instagram: https://www.instagram.com/contractordynamics/➡️ Facebook: https://www.facebook.com/ContractorDynamics➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/➡️ Website: https://www.contractordynamics.com/#MarketingMistakes #RoofingBusiness #DigitalMarketing #BusinessGrowth

Schedule a call to learn about our marketing agency servicesAfter five years of focusing solely on marketing training for roofing companies, we’re officially relaunching our done-for-you digital marketing agency services — and we’re doing it the right way.In this video, Joseph Hughes shares the why behind the move, what it means for the roofing industry, and how this expansion allows us to serve more companies at a deeper level.🔧 What’s New?Custom WordPress website design + full setupFacebook & Instagram (Meta) ads managementHigh-touch consulting + biweekly strategy callsDesigned only for roofing companies🎯 Who It’s For:Roofing companies doing $3M+ annuallyTeams with a dedicated internal point of contactCompanies already doing video (non-negotiable)Businesses ready for collaboration, not outsourcing and ghostingThis is not a pivot, it’s an expansion of our mission to help roofing companies win through smart, strategic marketing. We’re starting small with 3–6 clients to ensure excellence and dialed-in delivery.

📞 Schedule a call to work with usKey Timestamps:1:38 — Relaunching agency services3:58 — Training isn’t for everyone6:04 — Stepping outside comfort zone10:41 — What we now offer15:02 — Who we work with#ContractorMarketing #RoofingCompanyMarketing #MetaAds #ContractorDynamics #RoofingLeads

Schedule A Marketing Blueprint Call

Running ads for your roofing company but still getting low-quality leads? Tired of price shoppers, tire-kickers, and people ghosting you? In this video, we break down 5 actionable strategies to help roofing companies attract more serious buyers and filter out the noise.

Here’s what you’ll learn:

✅ How to improve lead targeting on ad platforms

✅ Why content matters just as much as your targeting

✅ How to use friction to filter out low-intent leads

✅ What types of offers attract the right clients

✅ Why providing value upfront builds trust and authority

This isn’t about gimmicks, it’s about building a system that generates high-quality, high-intent leads consistently. Whether you're just starting out or looking to optimize an existing system, this will give you a solid foundation to build on.

Key Timestamps:

(0:03) – Identifying the problem: low-quality leads and price shoppers

(0:45) – Strategy #1: Targeting the right audience within ad platforms

(1:21) – Strategy #2: Using content to speak directly to ideal customers

(2:48) – Strategy #4: Rethinking your offer to attract serious buyers

(4:16) – Strategy #5: Providing value upfront to build trust and authority

(5:39) – Final advice on scaling, working with agencies, and optimizing before spending more

Connect with Joseph Hughes & Contractor Dynamics:

➡️ Instagram: https://www.instagram.com/contractordynamics/

➡️ Facebook: https://www.facebook.com/ContractorDynamics

➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/

➡️ Website: https://www.contractordynamics.com/

#MarketingMistakes #RoofingBusiness #DigitalMarketing #BusinessGrowth

See if you qualify for a free Contractor Dynamics marketing audit

In this episode of The Nailed It! Show, Joseph Hughes sits down with Randy Hurtado to break down exactly how Randy built a high-performing roofing company - while spending less than 2% of revenue on marketing. Randy shares his real-world strategy for bringing marketing in-house, creating consistent branding, and ultimately increasing net profit - without relying heavily on outside agencies.

If you’ve ever felt like you’re pouring money into marketing with little return, this conversation offers a smarter, leaner way forward. Learn how to take control of your brand, maximize ROI, and stay top-of-mind with your audience.

Key Takeaways:

📉 Why most roofing companies are overspending on marketing

🏠 How in-house marketing can cost less and perform better

🎯 The importance of consistent branding across all platforms

👀 What “I see you everywhere” really means - and how to get there

🤝 How to build trust and recognition with repetition and clarity

⏳ When to transition away from outsourced marketing

💸 Real numbers - running successful marketing under 2% of revenue

🧠 Why your team will always care more about your brand than an agency

Key Timestamps:

00:27 - Randy’s story: growing a roofing brand with in-house marketing

01:02 - Spending under 2% on marketing and increasing profit

01:40 - The power of brand consistency across all touchpoints

02:24 - “I see you everywhere” – what that really means

#RoofingMarketing #InHouseMarketing #ContractorSuccess #BrandConsistency #MarketingROI #RoofingBusiness

See if you qualify for a free Contractor Dynamics marketing auditIn this episode of The Nailed It! Show, Sydney Vasquez, Marketing Director at Contractor Dynamics, breaks down how roofing companies can spend less and get better results from their marketing in 2025. After analyzing hundreds of marketing budgets from roofing contractors nationwide, Sydney reveals exactly where waste is hiding - and how to reallocate your marketing dollars for maximum ROI.She dives into budget percentages, the balance between lead generation and brand awareness, the importance of data tracking, and why you're missing out if you're not using free platforms like social media. Whether you're trying to grow or tighten up for profitability, this episode is packed with actionable insights.Key Takeaways:🔹 How much roofing companies should spend on marketing in 2025🔹 The real difference between brand awareness and lead gen🔹 Free marketing channels you’re probably underutilizing🔹 A step-by-step framework to review last year’s marketing spend🔹 Why accurate tracking is non-negotiable🔹 When to cut PPC, billboard spend, or other underperforming channels🔹 Real-world examples of companies getting results with organic social🔹 A smarter, leaner plan to hit your goals without wasting budgetKey Timestamps:00:00 - Would you cut your marketing budget by 25% if results stayed the same?01:44 - How much of your revenue should really go to marketing?03:54 - Recommended budget breakdown: 4-8% of target revenue04:49 - 50/50 split: Lead gen vs. brand awareness06:42 - How to use data to decide where to spend08:01 - Real examples: When to cut PPC and billboard ads09:03 - Don’t sleep on organic social media (real results!)10:14 - Get a free marketing audit from Contractor Dynamics#roofingmarketing #contractorlife #roofingbusiness #marketingstrategy #brandawareness #leadgeneration #organicsocial #marketingbudget #smallbusinessmarketing #naileditpodcast

See if you qualify for a free Contractor Dynamics marketing audit

Join host Elizabeth Lytle on The Nailed It! Show as she sits down with Rob Tokay to explore the power of technology in the roofing industry. In this insightful episode, Rob shares his journey in developing cutting-edge solutions that help contractors streamline operations, improve efficiency, and increase profitability. They discuss the evolution of digital tools, common challenges roofing businesses face, and how technology is reshaping the future of the industry.

Key Takeaways:

🔹 How technology is transforming the roofing industry.

🔹 The biggest operational challenges contractors face today.

🔹 Practical tools and solutions to improve efficiency and profits.

🔹 The future of digital innovation in roofing.

If you're looking to leverage technology to grow your roofing business, this episode is a must-watch!

Key Timestamps:

00:00 – Introduction and Rob Tokay’s background

06:45 – The biggest inefficiencies in the roofing industry

12:30 – How digital tools can streamline operations

18:50 – Overcoming resistance to technology adoption

25:15 – Case studies of successful roofing tech implementation

32:40 – The role of automation in improving profitability

40:10 – What the future holds for roofing technology

50:00 – Final thoughts and key takeaways

Connect with Contractor Dynamics:

➡️ Website

➡️ Facebook

➡️ Instagram

➡️ LinkedIn

Connect with Rob Tokay & Key Performance Consultants:

➡️ Website

➡️ Facebook

➡️ Instagram

➡️ LinkedIn

#RoofingTechnology #ContractorSuccess #DigitalTools #RoofingBusinessGrowth

See if you qualify for a free Contractor Dynamics marketing audit.

In this insightful episode of The Nailed It! Show, Elizabeth Lytle sits down with Brian Alexander to tackle one of the biggest challenges in the contracting industry—hiring and retaining top talent. Brian shares expert strategies on building a strong team, reducing turnover, and making the right leadership hires to drive business growth. Whether you're struggling with high sales team churn or looking to add key leadership roles, this episode is packed with actionable advice to help you scale effectively.

Key Takeaways:

🔹 How to identify the right hires based on role-specific strengths.

🔹 Strategies to reduce sales team turnover and improve retention.

🔹 The importance of leadership self-awareness in business success.

🔹 A data-driven approach to hiring for executive and C-suite roles.

If you're a contractor looking to build a stronger, more resilient team, this is a must-watch episode!

Key Timestamps:

00:00 – Introduction and Brian Alexander’s background

03:45 – Why offloading the wrong tasks improves leadership success

07:30 – How to hire the right salespeople and reduce turnover

14:50 – Setting clear expectations and measuring sales team success

21:00 – The role of leadership support in sales retention

28:15 – Hiring for executive and C-suite positions strategically

36:40 – The importance of self-awareness in leadership

44:00 – Where to find Brian’s book and how to work with him

Connect with Contractor Dynamics:

➡️ Website

➡️ Facebook

➡️ Instagram

➡️ LinkedIn

Connect with Brian Alexander:

➡️ Website

➡️ Facebook

➡️ Instagram

➡️ LinkedIn

#ContractorHiring #SalesTeamSuccess #LeadershipInContracting #TeamBuilding #RoofingBusinessGrowth

See if you qualify for a free Contractor Dynamics marketing audit

In this episode of The Nailed It! Show, Elizabeth Lytle sits down with Clifton Muckenfuss, founder of Building Raving Fans, to discuss how contractors can create unforgettable customer experiences that drive referrals and long-term success. Clifton shares his unique Customers for Life Flywheel strategy, which includes handwritten thank-you cards, surprise gifts, and automated follow-ups to keep customers engaged and raving about your business.

They also dive into the power of Google reviews, the importance of timing in asking for feedback, and how to remove friction from your customer interactions. Clifton provides actionable strategies for business owners looking to stand out from the competition and turn customers into lifelong fans.

Key Takeaways:

🔹 The Customers for Life Flywheel strategy for long-term client relationships.

🔹 Why handwritten thank-you cards create a lasting emotional connection.

🔹 The right timing and approach to getting more Google reviews.

🔹 Why branded gifts don’t work—and what to send instead.

🔹 How to stay top of mind with customers without being pushy.

🔹 The importance of making it ridiculously easy for customers to do business with you.

🔹 Clifton’s personal approach to business growth in 2025.

🔹 The real reason why business owners feel stuck—and how to shift perspective.

Key Timestamps:

00:00 – Introduction and Clifton’s background

04:22 – The Customers for Life Flywheel: What it is and why it works

10:50 – Why handwritten thank-you cards create deeper connections with customers

15:19 – The problem with branded gifts and why they don’t leave a lasting impression

22:16 – How to get more Google reviews: The right timing and making it easy

30:48 – Why removing friction from your business increases customer engagement

40:26 – Clifton’s word for 2025: Expand—his vision for growth and impact

52:22 – Feeling stuck in business? You might have a perspective problem, not a business problem

Connect with Contractor Dynamics:

➡️ Instagram

➡️ Facebook

➡️ LinkedIn

➡️ Website

Connect with Clifton Muckenfuss & Building Raving Fans

➡️ Website

➡️ Instagram

➡️ Facebook

➡️ LinkedIn

#CustomerExperience #ContractorMarketing #BuildingRavingFans #GoogleReviews #ReferralMarketing #SmallBusinessSuccess

See if you qualify for a free Contractor Dynamics marketing audit.⁠

In this insightful episode of The Nailed It! Show, Joseph Hughes sits down with Elizabeth Lytle to explore the journey of building a successful business with a strong brand and a leadership-driven culture. They dive into the challenges of transitioning from a start-up to a well-respected company, the importance of mindset shifts, and the strategies that lead to long-term business success. Elizabeth shares valuable lessons on personal growth, team leadership, and how to stand out in a competitive industry.

Key Takeaways:

🔹 How to evolve from an entrepreneur to a true business leader.

🔹 The mindset shifts needed to scale successfully.

🔹 Building a brand that attracts both customers and top talent.

🔹 Overcoming growing pains and common business hurdles.

If you’re looking to level up your business and leadership skills, this episode is packed with actionable insights you won’t want to miss!

Key Timestamps:

00:00 – Introduction and Elizabeth Lytle’s background

04:10 – The early struggles of building a business

08:30 – What separates great leaders from the rest

12:45 – How branding impacts long-term success

17:20 – The power of mindset shifts in business growth

21:50 – Overcoming hiring and retention challenges

26:15 – Scaling while maintaining company culture

30:40 – Final thoughts and key takeaways

Connect with Contractor Dynamics:

➡️ ⁠⁠Website⁠⁠

➡️ ⁠⁠Facebook⁠⁠

➡️ ⁠Instagram⁠

➡️ ⁠LinkedIn⁠

#BusinessGrowth #LeadershipDevelopment #BrandBuilding #EntrepreneurMindset