Want us to help you generate consistent, inbound appointments? Book a call with our team.

Join host Elizabeth Lytle on The Nailed It! Show as she sits down with Mike Goldenstein of Roofle to discuss how roofing companies can leverage technology, AI, and marketing tools to grow their businesses while staying authentic and human. Mike shares actionable insights for roofing contractors at every stage, whether you are just getting started or a seasoned pro looking to streamline and scale.

They dive into how AI and automation can improve efficiency, the importance of transparency and trust, and why roofing contractors should focus on doing one thing really well before adding more. If you want to grow your roofing company without losing your personal touch, this episode is for you!

Key Takeaways:

🔹 How AI and automation are transforming the roofing industry

🔹 Why transparency builds trust and drives referrals

🔹 Tips for roofing contractors who feel overwhelmed by digital tools

🔹 How to introduce younger generations and new tech into your roofing business

🔹 Why “picking one thing and doing it well” is critical for growth

Key Timestamps:

00:00 – Introduction and Mike Goldenstein’s background

06:40 – The power of automation and where to start

16:15 – How to build trust through transparency with clients

26:10 – Advice for new roofing contractors starting out today

35:50 – How to overcome overwhelm with digital tools

43:30 – Why roofing contractors should focus on one strategy at a time

44:50 – How to embrace mistakes and turn them into opportunities

51:10 – Closing thoughts and how to connect with Mike and Roofle

Connect with Contractor Dynamics:

➡️ Website: https://www.contractordynamics.com/

➡️ Facebook: https://www.facebook.com/ContractorDynamics

➡️ Instagram: https://www.instagram.com/contractordynamics/

➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/

Connect with Mike Goldenstein & Roofle:

➡️ Website: https://www.roofle.com/

➡️ LinkedIn: https://www.linkedin.com/company/roofle/

#RoofingBusiness #ContractorSuccess #RoofingMarketing #RoofingTechnology #AIForContractors #TransparencyInBusiness #RoofingCompany #DigitalMarketing

Want us to help you generate consistent, inbound appointments? Book a call with our team.

Discover how Contractor Dynamics helps roofing companies optimize their marketing budgets and generate high-quality leads. In this video, learn why shifting ad spend from Google to Meta (Facebook & Instagram) can lower your cost per lead, the power of weekly marketing meetings, and how continuous data review drives smarter marketing decisions. We share how working with 120+ roofing clients lets us deploy proven strategies nationwide. If you want to stop wasting marketing dollars and start owning your market, this is for you!

Key Takeaways:

✅ Optimize your existing ad spend to perform like 5x the budget

✅ Reallocate budget from expensive Google Ads to cost-effective Meta Ads

✅ Build a weekly marketing meeting routine to track performance & plan ahead

✅ Use data dashboards and scorecards to spot issues and improve campaigns

✅ Benefit from shared insights across 120+ roofing companies nationwide

✅ Access expert coaching and unlimited support to solve marketing challenges

✅ Conduct quarterly strategy reviews for continuous ROI growthKey Timestamps6:57- Campaign optimization and budget reallocation strategy7:48- Building a weekly marketing meeting cadence9:31- How we leverage insights from 120+ roofing clients nationwide10:23- Quarterly reviews to track ROI and improve marketing effortsConnect with Joseph Hughes & Contractor Dynamics:➡️ ⁠Website⁠

➡️ Instagram

➡️ Facebook

➡️ LinkedIn

#RoofingMarketing #MetaAds #GoogleAds #LeadGeneration #RoofingLeads #MarketingStrategy #RoofingBusiness #ContractorMarketing #DigitalMarketing #MarketingROI

Looking to get higher quality leads and solve your marketing problem? Book a call with our team.

It's not your Facebook ads. It's not the market. It's not even your agency.

The REAL reason most roofing companies struggle with consistent lead flow is a lot more painful — but a lot more fixable.

In this video, Joseph Hughes reveals what’s really going wrong behind the scenes and how you can finally break free from the "feast or famine" marketing cycle.

If you want predictability, growth, and freedom — it starts with understanding this truth.

Key Takeaways:

⚠️ Why most roofing companies are stuck in “random acts of marketing”

📣 The 3 pillars of a consistent lead machine

🎯 Why brand awareness matters more than ever in 2025

🔁 How to retarget and nurture leads like the big brands do

💥 The compound effect of doing the right things daily

Key Timestamps:

00:24 – Why most roofing companies don’t have a real marketing strategy

01:04 – The #1 thing you need for consistent results: brand awareness

02:08 – Daily lead generation tactics to build momentum

03:42 – Retargeting and nurturing: how to convert more leads without more spend

Connect with Joseph Hughes & Contractor Dynamics:

➡️ ⁠Website

➡️ Instagram

➡️ Facebook

➡️ LinkedIn

#RoofingMarketing #ContractorMarketing #LeadGeneration #RoofingBusiness #Retargeting #MarketingSystems #RoofingCompanyGrowth

Looking to solve your marketing problem? Book a call with our team.

If you're asking whether you should hire a marketing agency or build your own in-house marketing system — you're asking the right question. But most roofing companies approach it the wrong way.

In this video, Joseph Hughes breaks down the real-world pros and cons of each path — based on helping hundreds of roofers grow.

I’ll show you how to decide what's right for YOUR business — not based on hype, but based on where you’re trying to go.

Key Takeaways:

🤔 Why “in-house vs. agency” isn’t the first question to ask

📈 What roofing companies actually need to grow with marketing

🎛️ The hybrid model that’s delivering the best results

🧠 Why you need to drive the strategy—agency or notKey Timestamps:

00:05 – Why you’re asking the wrong question about marketing

01:00 – The real problem: no time, no money, and what to fix first

02:00 – In-house vs. outsourcing: when each one makes sense

05:24 – The hybrid model: how the best roofing companies win

Connect with Joseph Hughes & Contractor Dynamics:➡️ ⁠Facebook

➡️ Instagram

➡️ LinkedIn

➡️ Website

#RoofingMarketing #ContractorMarketing #MarketingStrategy #RoofingBusiness #InHouseMarketing #MarketingTips

Learn how Contractor Dynamics can help you stop wasting money on marketingMost roofing companies are unknowingly lighting their marketing budget on fire — and it's costing them tens of thousands of dollars every year.This video kicks off our new series, Roofing Marketing Secrets, where we expose the most common marketing mistakes and show you how to build a real growth engine for your roofing business.In this episode, you'll learn:✅ Why most marketing agencies fail roofing companies✅ How to avoid getting ripped off✅ The 3 non-negotiables for successful marketing✅ What a real marketing strategy looks like✅ And how to take back control of your resultsThis episode is a must-watch for roofing company owners tired of gambling on marketing and ready to build a real, repeatable growth engine.Key Timestamps:0:00- Why most roofers waste marketing dollars1:26- What most marketing agencies get wrong3:36- The transparency roofing companies need5:18- 3 things you need to succeed with marketing8:07- How to build a real growth engineConnect with Joseph Hughes & Contractor Dynamics:➡️ Instagram➡️ Facebook➡️ LinkedIn➡️ Website#roofingmarketing #roofingbusiness #roofingcontractor #roofingleads

Get more high-quality, consistent leads: https://www.contractordynamics.com/yt?utm_source=YouTube&utm_medium=YouTube+LF+Video&utm_campaign=5.27.25+PostIf your roofing company isn't the first name people think of locally, you're leaving money on the table.In this episode, we break down how roofing companies are dominating their local areas, not by outspending competitors, but by being more strategic with their branding and marketing approach.Here’s what you’ll learn:✅ Why retargeting warm audiences leads to higher-quality leads✅ How daily, human, face-driven content builds real trust with your market✅ Why “being real” is your best marketing asset in 2025✅ How a simple 2-step ad strategy can completely shift your business growthThis isn’t about chasing trends or burning ad dollars on cold audiences. It’s about showing up, being human, and implementing a repeatable marketing framework that actually works. Whether you're trying to break out of obscurity or want to become the top roofing company in your area, this episode lays it all out.Key Timestamps: (1:12) – The 5-step “Five Mile Famous” social media strategy(1:20) – # 1 Show Up Daily(1:32) – # 2 Be Human(1:52) – # 3 Use video, not just photos(2:07) – # 4 Run awareness ads 365 days a year(2:35) – # 5 Retarget with lead generation ads(3:26) – RecapConnect with Joseph Hughes & Contractor Dynamics:➡️ Instagram: https://www.instagram.com/contractordynamics/➡️ Facebook: https://www.facebook.com/ContractorDynamics➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/➡️ Website: https://www.contractordynamics.com/#MarketingMistakes #RoofingBusiness #DigitalMarketing #BusinessGrowth

Schedule a call to learn about our marketing agency servicesAfter five years of focusing solely on marketing training for roofing companies, we’re officially relaunching our done-for-you digital marketing agency services — and we’re doing it the right way.In this video, Joseph Hughes shares the why behind the move, what it means for the roofing industry, and how this expansion allows us to serve more companies at a deeper level.🔧 What’s New?Custom WordPress website design + full setupFacebook & Instagram (Meta) ads managementHigh-touch consulting + biweekly strategy callsDesigned only for roofing companies🎯 Who It’s For:Roofing companies doing $3M+ annuallyTeams with a dedicated internal point of contactCompanies already doing video (non-negotiable)Businesses ready for collaboration, not outsourcing and ghostingThis is not a pivot, it’s an expansion of our mission to help roofing companies win through smart, strategic marketing. We’re starting small with 3–6 clients to ensure excellence and dialed-in delivery.

📞 Schedule a call to work with usKey Timestamps:1:38 — Relaunching agency services3:58 — Training isn’t for everyone6:04 — Stepping outside comfort zone10:41 — What we now offer15:02 — Who we work with#ContractorMarketing #RoofingCompanyMarketing #MetaAds #ContractorDynamics #RoofingLeads

Schedule A Marketing Blueprint Call

Running ads for your roofing company but still getting low-quality leads? Tired of price shoppers, tire-kickers, and people ghosting you? In this video, we break down 5 actionable strategies to help roofing companies attract more serious buyers and filter out the noise.

Here’s what you’ll learn:

✅ How to improve lead targeting on ad platforms

✅ Why content matters just as much as your targeting

✅ How to use friction to filter out low-intent leads

✅ What types of offers attract the right clients

✅ Why providing value upfront builds trust and authority

This isn’t about gimmicks, it’s about building a system that generates high-quality, high-intent leads consistently. Whether you're just starting out or looking to optimize an existing system, this will give you a solid foundation to build on.

Key Timestamps:

(0:03) – Identifying the problem: low-quality leads and price shoppers

(0:45) – Strategy #1: Targeting the right audience within ad platforms

(1:21) – Strategy #2: Using content to speak directly to ideal customers

(2:48) – Strategy #4: Rethinking your offer to attract serious buyers

(4:16) – Strategy #5: Providing value upfront to build trust and authority

(5:39) – Final advice on scaling, working with agencies, and optimizing before spending more

Connect with Joseph Hughes & Contractor Dynamics:

➡️ Instagram: https://www.instagram.com/contractordynamics/

➡️ Facebook: https://www.facebook.com/ContractorDynamics

➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/

➡️ Website: https://www.contractordynamics.com/

#MarketingMistakes #RoofingBusiness #DigitalMarketing #BusinessGrowth

See if you qualify for a free Contractor Dynamics marketing audit

In this episode of The Nailed It! Show, Joseph Hughes sits down with Randy Hurtado to break down exactly how Randy built a high-performing roofing company - while spending less than 2% of revenue on marketing. Randy shares his real-world strategy for bringing marketing in-house, creating consistent branding, and ultimately increasing net profit - without relying heavily on outside agencies.

If you’ve ever felt like you’re pouring money into marketing with little return, this conversation offers a smarter, leaner way forward. Learn how to take control of your brand, maximize ROI, and stay top-of-mind with your audience.

Key Takeaways:

📉 Why most roofing companies are overspending on marketing

🏠 How in-house marketing can cost less and perform better

🎯 The importance of consistent branding across all platforms

👀 What “I see you everywhere” really means - and how to get there

🤝 How to build trust and recognition with repetition and clarity

⏳ When to transition away from outsourced marketing

💸 Real numbers - running successful marketing under 2% of revenue

🧠 Why your team will always care more about your brand than an agency

Key Timestamps:

00:27 - Randy’s story: growing a roofing brand with in-house marketing

01:02 - Spending under 2% on marketing and increasing profit

01:40 - The power of brand consistency across all touchpoints

02:24 - “I see you everywhere” – what that really means

#RoofingMarketing #InHouseMarketing #ContractorSuccess #BrandConsistency #MarketingROI #RoofingBusiness

See if you qualify for a free Contractor Dynamics marketing auditIn this episode of The Nailed It! Show, Sydney Vasquez, Marketing Director at Contractor Dynamics, breaks down how roofing companies can spend less and get better results from their marketing in 2025. After analyzing hundreds of marketing budgets from roofing contractors nationwide, Sydney reveals exactly where waste is hiding - and how to reallocate your marketing dollars for maximum ROI.She dives into budget percentages, the balance between lead generation and brand awareness, the importance of data tracking, and why you're missing out if you're not using free platforms like social media. Whether you're trying to grow or tighten up for profitability, this episode is packed with actionable insights.Key Takeaways:🔹 How much roofing companies should spend on marketing in 2025🔹 The real difference between brand awareness and lead gen🔹 Free marketing channels you’re probably underutilizing🔹 A step-by-step framework to review last year’s marketing spend🔹 Why accurate tracking is non-negotiable🔹 When to cut PPC, billboard spend, or other underperforming channels🔹 Real-world examples of companies getting results with organic social🔹 A smarter, leaner plan to hit your goals without wasting budgetKey Timestamps:00:00 - Would you cut your marketing budget by 25% if results stayed the same?01:44 - How much of your revenue should really go to marketing?03:54 - Recommended budget breakdown: 4-8% of target revenue04:49 - 50/50 split: Lead gen vs. brand awareness06:42 - How to use data to decide where to spend08:01 - Real examples: When to cut PPC and billboard ads09:03 - Don’t sleep on organic social media (real results!)10:14 - Get a free marketing audit from Contractor Dynamics#roofingmarketing #contractorlife #roofingbusiness #marketingstrategy #brandawareness #leadgeneration #organicsocial #marketingbudget #smallbusinessmarketing #naileditpodcast