Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.23.26

Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=7.23.26

Most agencies won't tell you who they're not a fit for. In this episode, Joseph Hughes, founder of Contractor Dynamics, gives an honest self-review of the company: the good, the bad, the ugly, real client outcome ranges, and exactly who should and shouldn't work with them.

Key Takeaways for Contractors

✔️ Why Contractor Dynamics turns down 30-40% of roofing companies that reach out every week

✔️ Real pricing: coaching from $2K-$5K/month, done-for-you services from $3K-$10K/month

✔️ Real client outcome ranges, from top performers seeing 2-4x revenue growth to the bottom 20% seeing marginal improvement

✔️ Why you keep ownership of your ad accounts, website, and data no matter what

✔️ Who is and isn't a fit, including owner-operators under $2M and anyone wanting zero involvement in their own marketing

Key Timestamps

00:00 Most companies won't publish real reviews of themselves

01:11 What we do really well

02:33 What we're not so great at

03:21 The ugly truth about who we turn away

04:42 Real client outcome ranges

06:09 Who is and isn't a right fit

If you want to learn how Contractor Dynamics helps roofing companies build tracking systems that connect marketing activity to revenue, watch this free video that walks through our entire system:
https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=7.23.26

Ready to find out if we're the right fit for your business?

Book a demo with our team. We'll look at your market, your numbers, and give you a straightforward answer on whether this makes sense for you.

👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.23.26

Connect with Contractor Dynamics

Website: https://www.contractordynamics.com

Facebook: https://www.facebook.com/ContractorDynamics

Instagram: https://www.instagram.com/contractordynamics

LinkedIn: https://www.linkedin.com/company/contractor-dynamics

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.16.26

Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=7.16.26

If you're a roofing company owner asking "what is my marketing actually doing for my business," this episode is for you.

In this episode, Joseph breaks down what Contractor Dynamics is building for a new client: a Utah roofing company spending $5,000 to $15,000 a month on marketing with zero visibility into what's working. He walks through the exact onboarding process, how to find wasted ad spend fast, and the three things every roofing company should demand from their marketing.

Key Takeaways for Contractors

✔️ Why spending based on "how business feels" instead of data is costing you money every month

✔️ The deep dive questions we ask before touching a single ad: revenue goals, product mix, ideal client avatars

✔️ How a 12-month marketing plan gets broken into 90-day EOS quarters and weekly action items

✔️ Why most roofing companies are wasting half their ad spend, and how to find it in the first 30 days

✔️ The three things we guarantee inside 90 days: a custom playbook, weekly clarity, and a real-time ROI dashboard

Key Timestamps

00:00 Why untracked marketing spend is a guessing game

01:39 What we build for every new client in year one

02:39 The onboarding deep dive: goals, verticals, client avatars

05:20 The weekly playbook and hands-on implementation support

06:46 Finding wasted ad spend and quick wins in 30 days

09:57 The 90-day guarantee: playbook, clarity, ROI dashboard

If you want to learn how Contractor Dynamics helps roofing companies build systems that connect marketing activity to revenue, watch this free video that walks through our entire system:

https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=7.16.26

Ready to put this into action for your company?

Schedule a Marketing Demo with our team and we'll show you exactly what needs to be built inside your roofing company to make the most of your marketing.

👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.16.26

Connect with Contractor Dynamics

Website: https://www.contractordynamics.com

Facebook: https://www.facebook.com/ContractorDynamics

Instagram: https://www.instagram.com/contractordynamics

LinkedIn: https://www.linkedin.com/company/contractor-dynamics

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.14.26

Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=7.14.26

If you're a roofing company owner asking "how do I make the next 90 days as profitable as possible without spending more on ads," this episode is for you.

In this episode, Brad and Elizabeth break down the busy season playbook that helps roofing companies increase revenue by improving speed-to-lead, neighborhood marketing, referrals, and sales-and-marketing collaboration, instead of just buying more leads.

Key Takeaways for Contractors

✔️ Why the average company loses jobs by responding in hours instead of minutes, and what it costs per missed lead

✔️ How to become five-mile famous and generate more jobs from neighborhoods you're already working in

✔️ How to build a referral system that seeds the ask throughout the entire sales process, not just at the end

✔️ Why every job should produce 10-20 pieces of content instead of one before-and-after post

✔️ Why sales and marketing teams need a weekly feedback loop to stop wasting ad spend on the wrong leads

Key Timestamps

00:00 Why chasing more leads isn't the answer

03:21 Speed-to-lead: win the job in the first five minutes

09:00 Build neighborhood momentum and become five-mile famous

17:54 Turn every job into a referral system

23:25 Turn every job into 10-20 pieces of content

26:20 Why sales and marketing need to talk every week

If you want to learn how Contractor Dynamics helps roofing companies build systems that connect marketing activity to revenue, watch this free video that walks through our entire system:

https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=7.14.26

Ready to put this into action for your company?

Schedule a Marketing Demo with our team and we'll show you exactly what needs to be built inside your roofing company to make the most of your busy season.

👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.14.26

Connect with Contractor Dynamics

Website: https://www.contractordynamics.com

Facebook: https://www.facebook.com/ContractorDynamics

Instagram: https://www.instagram.com/contractordynamics

LinkedIn: https://www.linkedin.com/company/contractor-dynamics

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.09.26

Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=7.09.26

If you've run Meta ads before (on your own or through an agency) and just can't get them to work anymore, this video is for you.

Joseph Hughes opens up the actual Contractor Dynamics Meta Ads Manager, live, to show you what's really happening behind the scenes of a working campaign. This isn't theory. It's a real, live look at real ads, real spend, and real results.

You'll learn why Meta's 2024 "Andromeda" algorithm update changed everything about how ads get tested and scaled, why creative diversity is now the single biggest factor in whether your ads work, and why judging an ad's performance too early can lead you to kill campaigns that just needed more of a chance.

Key Takeaways for Contractors

✔️ Why Meta ads that used to work easily don't work the same way anymore

✔️ What the Andromeda algorithm update actually changed for advertisers

✔️ Why creative diversity (not budget alone) is the key to winning with Meta today

✔️ How to read cost-per-lead data without jumping to the wrong conclusion

✔️ Why quality of leads matters more than quantity

✔️ How to know when to scale a winning ad instead of guessing

Key Timestamps

0:00 Why Meta ads stopped working the way they used to

2:07 The Andromeda update and what actually changed

4:42 Live look inside the Contractor Dynamics Ads Manager

7:44 Why one in 500 roofing companies have this figured out

9:34 Reading cost per lead the right way

13:48 Why underfunded ads look like they're failing (but aren't)

17:00 How to scale once you know what's working

If you want to learn how Contractor Dynamics helps roofing companies build tracking systems that connect marketing activity to revenue, watch this free video that walks through our entire system:

https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=7.09.26

Ready to build a real Meta Ads machine for your company?

Schedule a Marketing Demo with our team and we'll show you exactly what it takes, whether you want us to train your in-house team or run it all for you.

👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.09.26

Connect with Contractor Dynamics

Website: https://www.contractordynamics.com

Facebook: https://www.facebook.com/ContractorDynamics

Instagram: https://www.instagram.com/contractordynamics

LinkedIn: https://www.linkedin.com/company/contractor-dynamics

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.07.26

Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=7.07.26

Most roofing agencies won't tell you what you're actually paying for until you're already locked in.

In this episode, Joseph Hughes breaks down everything you need to know before hiring a marketing agency: the five pricing models, the red flags that should make you walk away, what actually drives costs up (and what's worth paying for), and the hidden fees nobody mentions until it's too late.

If you've ever wondered whether $3,000 a month is reasonable, or gotten burned by an agency that overpromised and underdelivered, this is the video you needed six months ago.

Key Takeaways for Contractors

✔️ The five pricing models agencies use and what each one really costs you

✔️ Five red flags that mean it's time to walk away

✔️ What actually drives agency pricing up (and what's worth paying for)

✔️ The hidden costs no one tells you about until you're locked in

✔️ Why the cheapest agency is almost always the most expensive one

✔️ A real case study of a $5-7M roofing company that was burning $18,000/month with no idea what it was getting

Key Timestamps

0:00 Why most roofing owners have no idea what they're paying for

2:08 The five pricing models, explained

3:42 Five red flags that mean walk away

5:19 What drives agency costs up and what's actually worth it

7:13 The hidden costs nobody tells you about

8:38 Case study: the $18,000/month agency that wasn't working

10:56 Recap and what to ask before you sign

If you want to learn how Contractor Dynamics helps roofing companies build marketing systems that actually connect to revenue, watch this free video that walks through our entire system:

https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=7.07.26

Ready to find out what's really happening inside your marketing?

Schedule a Marketing Demo with our team and we'll show you exactly what's working, what's not, and what it would take to fix it.

👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.07.26

Connect with Contractor Dynamics

Website: https://www.contractordynamics.com

Facebook: https://www.facebook.com/ContractorDynamics

Instagram: https://www.instagram.com/contractordynamics

LinkedIn: https://www.linkedin.com/company/contractor-dynamics

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=6.30.26

Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=6.30.26

If you're a roofing company owner who's been growing for years but still can't put your finger on why the numbers don't match the effort - this episode is for you.

Bill Jr., VP of Sales and Marketing at Four Seasons Kanga Roof in Metro Detroit, has been in the roofing industry his whole life. He left, spent a decade in sales and marketing outside the industry, then came back.

And when he did, he brought a different lens with him.

In this conversation with Coleman, Client Success Director at Contractor Dynamics, Bill shares the real story behind implementing EOS, building their first-ever written marketing plan, bringing marketing in-house, and transitioning into the visionary role - all while running a company with 80+ team members responsible for 80 households.

This isn't theory. It's a ground-level look at what it actually takes to grow a roofing company with intention.

Key Takeaways for Contractors

✔️Why EOS became one of the two best decisions Four Seasons Kangaroof ever made

✔️How to know when your processes are documented but still inaccessible to your team

✔️Why working hard and not seeing results is often a systems problem, not a people problem

✔️What a real roofing company marketing plan actually looks like - and what's in it

✔️How bringing marketing in-house creates speed and nimbleness you can't get from outside agencies

✔️The natural friction between marketing, call center, and sales - and how to reduce it with a defined target market

✔️How AI tools like ChatGPT and Gemini were used to draft and build their first marketing plan

✔️What the visionary role actually means in EOS - and how Bill is stepping into it

Key Timestamps

07:26 The pain before EOS - working hard but not seeing the results

13:42 When Bill knew EOS was actually working

19:08 The gaps in sales and marketing that EOS helped expose

32:01 Their first-ever written marketing plan - what's in it and why it matters

37:58 The role of AI in building their marketing plan

45:53 Bringing marketing in-house - speed, nimbleness, and alignment

59:15 The vision for Four Seasons Kangaroof as a company

If you want to see how Contractor Dynamics helps roofing companies build marketing systems that run without the owner doing everything, watch this free video that walks through our full approach:

https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=6.30.26

Ready to get clarity on your marketing?

Schedule a Marketing Demo with our team and we'll show you exactly what needs to be built inside your roofing company to stop guessing and start growing with confidence.

👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=6.30.26

Follow Four Seasons Kanga Roof and Bill Jr.:

Website: https://kanga-roof.com/

Facebook: https://www.facebook.com/fourseasonskangaroof/

Instagram: https://www.instagram.com/kangaroof_mi/

Connect with Bill Jr. on LinkedIn: https://www.linkedin.com/in/bill-burkhardt/

Connect with Contractor Dynamics

Website: https://www.contractordynamics.com

Facebook: https://www.facebook.com/ContractorDynamics

Instagram: https://www.instagram.com/contractordynamics

LinkedIn: https://www.linkedin.com/company/contractor-dynamics

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=6.25.26

Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=6.25.26

If you're a roofing or construction company owner who keeps saying you don't have time for content, or you're not sure where to start — this episode is for you.

Justin Puetz, owner of Puetz Construction in southeastern Minnesota, started with nothing fancy. No videographer, no content strategy, no polished brand. Just 60-second Instagram stories, no editing, and a phone. That was it.

Fast forward to today — Puetz Construction has nearly 400,000 views on a single piece of content, 335 five-star Google reviews, and has already surpassed all of last year's sales in just five months. 10X growth. From content.

In this episode, Elizabeth Lytle sits down with Justin to break down exactly how he did it — and what any roofing or construction company owner can take from his playbook starting today.

Key Takeaways for Contractors

✔️ Why raw, unedited content outperforms polished highlight reels

✔️ How to start creating content when you have zero time and zero budget

✔️ The 80/20 content strategy Justin uses to stay consistent without burning out

✔️ The Google Reviews strategy that put Puetz Construction at 335 five-star reviews and counting

✔️ Why yard signs, truck wraps, and job site branding still matter

✔️ How EOS helped Justin build a team that runs without him on every job

Key Timestamps

00:00 Meet Justin Puetz and the origin of Puetz Construction

07:28 Why content marketing works even if nobody gets on Facebook to buy a roof

14:54 How Justin started creating content with no time and no crew

21:48 Building the content muscle and committing to daily posting

38:58 The Google Reviews strategy and why volume plus rating changes your pricing power

51:40 Why EOS transformed Puetz Construction and how to get started

60:38 What's next — headquarters, multiple locations, and no plans to sell

For a deeper look at how Contractor Dynamics helps roofing and construction companies build a Predictable Marketing Machine, watch this free training:
https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=6.26.26

Ready to stop guessing and start growing?

Schedule a Marketing Demo with our team and we'll show you exactly what your company needs to build brand authority, generate consistent leads, and stop relying on word of mouth alone.

👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=6.25.26

Follow Justin Puetz and Puetz Construction:

Website: https://puetzconstruction.com

Facebook: https://www.facebook.com/PuetzConstruction/

Instagram: https://www.instagram.com/puetzconstruction/

LinkedIn: https://www.linkedin.com/company/puetzconstruction/

Connect with Contractor Dynamics

Website: https://www.contractordynamics.com

Facebook: https://www.facebook.com/ContractorDynamics

Instagram: https://www.instagram.com/contractordynamics

LinkedIn: https://www.linkedin.com/company/contractor-dynamics

#RoofingMarketing #ContractorMarketing RoofingBusiness #ContentMarketing #LocalMarketing #RoofingGrowth #GoogleReviews #EOS #ContractorDynamics #HomeServiceMarketing #RoofingCompany #SmallBusinessGrowth #ContractorGrowth #SocialMediaMarketing #RoofingContractor #BusinessGrowth #ContentStrategy #LocalDomination #RoofingSales #EntrepreneurialOperatingSystem

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=6.11.26

Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=6.11.26

If you're a roofing company owner spending real money on marketing every month and you still can't tell me which channel produced your best jobs last month — this video is for you.

Most roofing owners are tracking the wrong things.

Impressions. Clicks. Website visits. Video views. Cost per lead.

None of those metrics connect directly to revenue.

In this episode, Joseph Hughes breaks down the one marketing metric that actually matters: Cost Per Acquired Job (Customer Acquisition Cost) — and why understanding this number changes everything about how you grow your roofing company.

You'll learn why most roofing companies are flying blind when it comes to marketing performance, how to build a tracking system that connects marketing to revenue, and what happens when you finally gain visibility into what's actually driving growth.

Key Takeaways for Contractors

✔️ Why cost per lead can be one of the most misleading marketing metrics

✔️ The only marketing number that truly connects to revenue

✔️ Why most roofing companies can't accurately measure marketing ROI

✔️ How to build a tracking system that creates marketing confidence

✔️ The difference between owning your marketing and renting results from agencies

✔️ Real-world results from a roofing company that took control of its marketing

Timestamps

00:00 The marketing metric that actually matters

02:04 Why customer acquisition cost is your North Star metric

04:44 Why most roofing companies don't know their numbers

07:16 The problem with outsourced marketing and disconnected tracking

12:06 How customer acquisition cost transforms your marketing decisions

16:40 Case study: How Modern Roofing went from 14 leads per year to 14 leads per week

If you want to learn how Contractor Dynamics helps roofing companies build tracking systems that connect marketing activity to revenue, watch this free video that walks through our entire system:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=6.11.26

Ready to put this into action for your company?

Schedule a Marketing Demo with our team and we'll show you exactly what needs to be built inside your roofing company to stop guessing and start making marketing decisions with confidence.

👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=6.11.26

Connect with Contractor Dynamics

Website: https://www.contractordynamics.com

Facebook: https://www.facebook.com/ContractorDynamics

Instagram: https://www.instagram.com/contractordynamics

LinkedIn: https://www.linkedin.com/company/contractor-dynamics

#RoofingMarketing #ContractorMarketing #RoofingBusiness #MarketingROI #CustomerAcquisitionCost #LeadGeneration #RoofingSales #BusinessGrowth #HomeServiceMarketing #ContractorDynamics

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=6.4.26

Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=6.4.26

If you've been hearing everyone talk about AI... but you're still wondering where to start, this episode is for you.

In this episode, Sydney Vasquez and Coleman Hubert break down exactly how roofing companies are using Claude AI to save time, improve marketing, streamline operations, and eliminate repetitive work across their businesses.

While most contractors are still experimenting with AI, the most forward-thinking roofing companies are already using Claude to create better ad copy, organize SOPs, manage inboxes, improve team productivity, and build systems that scale.

This isn't theory. These are real use cases being implemented right now inside Contractor Dynamics and across roofing companies throughout the country.

Key Takeaways for Contractors

✔️ Why Contractor Dynamics switched from ChatGPT to Claude AI

✔️ How Claude creates better ad copy using ideal client avatars

✔️ Using AI to build SOPs, systems, and operational processes faster

✔️ How Claude can organize files, workflows, and company documentation

✔️ Using AI to manage your inbox, calendar, and daily priorities

✔️ The biggest mistakes contractors make when implementing AI

Timestamps

00:00 Why roofing companies are switching to Claude AI

04:13 Claude vs. ChatGPT: What makes Claude different

11:02 Using client avatars to create better marketing and ads

18:21 Building SOPs and systems with AI

24:06 Managing email, calendars, and productivity with Claude

29:19 The fastest way to start implementing AI in your roofing company

Connect with Contractor Dynamics

Website: https://www.contractordynamics.com

Facebook: https://www.facebook.com/ContractorDynamics

Instagram: https://www.instagram.com/contractordynamics

LinkedIn: https://www.linkedin.com/company/contractor-dynamics

#RoofingMarketing #ClaudeAI #ArtificialIntelligence #RoofingBusiness #ContractorMarketing #AIForContractors #BusinessSystems #RoofingGrowth #HomeServiceMarketing #ContractorDynamics

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=5.28.26

Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=5.2826

How much should a roofing company actually spend on Facebook ads in 2026?

In this episode, Sydney Vasquez breaks down the real Facebook ad budgets roofing companies are using right now — based on insights from 500+ roofing companies Contractor Dynamics has worked with over the past 10+ years.

No vague “it depends” answers.

No fake $7 lead promises.

No marketing fluff.

If you’ve been wondering whether you’re overspending, underspending, or completely wasting your Facebook ad budget, this video will help you understand what realistic Meta advertising performance actually looks like for roofing companies today.

Key Takeaways for Roofing Companies

✔️ Why $3,000/month is the recommended starting point for most roofing companies

✔️ How to structure your budget between brand awareness, retargeting, and lead generation

✔️ Why weak creatives and poor landing pages destroy ad performance

✔️ The truth about targeting homeowners on Facebook

✔️ Why follow-up speed matters more than most roofing companies realize

✔️ How top roofing companies measure real ROI from Meta ads

Timestamps

00:00 How much should roofing companies spend on Facebook ads?

03:55 The recommended Facebook ads budget for roofing companies

10:50 What drives Facebook ad costs up

15:54 What lowers Facebook ad costs

20:01 Hidden costs roofing companies forget about

25:04 Real Facebook ad ROI example from a roofing company

Connect with Contractor Dynamics

Website: https://www.contractordynamics.com

Facebook: https://www.facebook.com/ContractorDynamics

Instagram: https://www.instagram.com/contractordynamics

LinkedIn: https://www.linkedin.com/company/contractor-dynamics

#RoofingMarketing #FacebookAds #RoofingBusiness #MetaAds #ContractorMarketing #RoofingLeads #LeadGeneration #RoofingCompany #DigitalMarketing #ContractorDynamics