Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=6.25.26

Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=6.25.26

If you're a roofing or construction company owner who keeps saying you don't have time for content, or you're not sure where to start — this episode is for you.

Justin Puetz, owner of Puetz Construction in southeastern Minnesota, started with nothing fancy. No videographer, no content strategy, no polished brand. Just 60-second Instagram stories, no editing, and a phone. That was it.

Fast forward to today — Puetz Construction has nearly 400,000 views on a single piece of content, 335 five-star Google reviews, and has already surpassed all of last year's sales in just five months. 10X growth. From content.

In this episode, Elizabeth Lytle sits down with Justin to break down exactly how he did it — and what any roofing or construction company owner can take from his playbook starting today.

Key Takeaways for Contractors

✔️ Why raw, unedited content outperforms polished highlight reels

✔️ How to start creating content when you have zero time and zero budget

✔️ The 80/20 content strategy Justin uses to stay consistent without burning out

✔️ The Google Reviews strategy that put Puetz Construction at 335 five-star reviews and counting

✔️ Why yard signs, truck wraps, and job site branding still matter

✔️ How EOS helped Justin build a team that runs without him on every job

Key Timestamps

00:00 Meet Justin Puetz and the origin of Puetz Construction

07:28 Why content marketing works even if nobody gets on Facebook to buy a roof

14:54 How Justin started creating content with no time and no crew

21:48 Building the content muscle and committing to daily posting

38:58 The Google Reviews strategy and why volume plus rating changes your pricing power

51:40 Why EOS transformed Puetz Construction and how to get started

60:38 What's next — headquarters, multiple locations, and no plans to sell

For a deeper look at how Contractor Dynamics helps roofing and construction companies build a Predictable Marketing Machine, watch this free training:
https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=6.26.26

Ready to stop guessing and start growing?

Schedule a Marketing Demo with our team and we'll show you exactly what your company needs to build brand authority, generate consistent leads, and stop relying on word of mouth alone.

👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=6.25.26

Follow Justin Puetz and Puetz Construction:

Website: https://puetzconstruction.com

Facebook: https://www.facebook.com/PuetzConstruction/

Instagram: https://www.instagram.com/puetzconstruction/

LinkedIn: https://www.linkedin.com/company/puetzconstruction/

Connect with Contractor Dynamics

Website: https://www.contractordynamics.com

Facebook: https://www.facebook.com/ContractorDynamics

Instagram: https://www.instagram.com/contractordynamics

LinkedIn: https://www.linkedin.com/company/contractor-dynamics

#RoofingMarketing #ContractorMarketing RoofingBusiness #ContentMarketing #LocalMarketing #RoofingGrowth #GoogleReviews #EOS #ContractorDynamics #HomeServiceMarketing #RoofingCompany #SmallBusinessGrowth #ContractorGrowth #SocialMediaMarketing #RoofingContractor #BusinessGrowth #ContentStrategy #LocalDomination #RoofingSales #EntrepreneurialOperatingSystem

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=6.11.26

Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=6.11.26

If you're a roofing company owner spending real money on marketing every month and you still can't tell me which channel produced your best jobs last month — this video is for you.

Most roofing owners are tracking the wrong things.

Impressions. Clicks. Website visits. Video views. Cost per lead.

None of those metrics connect directly to revenue.

In this episode, Joseph Hughes breaks down the one marketing metric that actually matters: Cost Per Acquired Job (Customer Acquisition Cost) — and why understanding this number changes everything about how you grow your roofing company.

You'll learn why most roofing companies are flying blind when it comes to marketing performance, how to build a tracking system that connects marketing to revenue, and what happens when you finally gain visibility into what's actually driving growth.

Key Takeaways for Contractors

✔️ Why cost per lead can be one of the most misleading marketing metrics

✔️ The only marketing number that truly connects to revenue

✔️ Why most roofing companies can't accurately measure marketing ROI

✔️ How to build a tracking system that creates marketing confidence

✔️ The difference between owning your marketing and renting results from agencies

✔️ Real-world results from a roofing company that took control of its marketing

Timestamps

00:00 The marketing metric that actually matters

02:04 Why customer acquisition cost is your North Star metric

04:44 Why most roofing companies don't know their numbers

07:16 The problem with outsourced marketing and disconnected tracking

12:06 How customer acquisition cost transforms your marketing decisions

16:40 Case study: How Modern Roofing went from 14 leads per year to 14 leads per week

If you want to learn how Contractor Dynamics helps roofing companies build tracking systems that connect marketing activity to revenue, watch this free video that walks through our entire system:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=6.11.26

Ready to put this into action for your company?

Schedule a Marketing Demo with our team and we'll show you exactly what needs to be built inside your roofing company to stop guessing and start making marketing decisions with confidence.

👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=6.11.26

Connect with Contractor Dynamics

Website: https://www.contractordynamics.com

Facebook: https://www.facebook.com/ContractorDynamics

Instagram: https://www.instagram.com/contractordynamics

LinkedIn: https://www.linkedin.com/company/contractor-dynamics

#RoofingMarketing #ContractorMarketing #RoofingBusiness #MarketingROI #CustomerAcquisitionCost #LeadGeneration #RoofingSales #BusinessGrowth #HomeServiceMarketing #ContractorDynamics

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=6.4.26

Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=6.4.26

If you've been hearing everyone talk about AI... but you're still wondering where to start, this episode is for you.

In this episode, Sydney Vasquez and Coleman Hubert break down exactly how roofing companies are using Claude AI to save time, improve marketing, streamline operations, and eliminate repetitive work across their businesses.

While most contractors are still experimenting with AI, the most forward-thinking roofing companies are already using Claude to create better ad copy, organize SOPs, manage inboxes, improve team productivity, and build systems that scale.

This isn't theory. These are real use cases being implemented right now inside Contractor Dynamics and across roofing companies throughout the country.

Key Takeaways for Contractors

✔️ Why Contractor Dynamics switched from ChatGPT to Claude AI

✔️ How Claude creates better ad copy using ideal client avatars

✔️ Using AI to build SOPs, systems, and operational processes faster

✔️ How Claude can organize files, workflows, and company documentation

✔️ Using AI to manage your inbox, calendar, and daily priorities

✔️ The biggest mistakes contractors make when implementing AI

Timestamps

00:00 Why roofing companies are switching to Claude AI

04:13 Claude vs. ChatGPT: What makes Claude different

11:02 Using client avatars to create better marketing and ads

18:21 Building SOPs and systems with AI

24:06 Managing email, calendars, and productivity with Claude

29:19 The fastest way to start implementing AI in your roofing company

Connect with Contractor Dynamics

Website: https://www.contractordynamics.com

Facebook: https://www.facebook.com/ContractorDynamics

Instagram: https://www.instagram.com/contractordynamics

LinkedIn: https://www.linkedin.com/company/contractor-dynamics

#RoofingMarketing #ClaudeAI #ArtificialIntelligence #RoofingBusiness #ContractorMarketing #AIForContractors #BusinessSystems #RoofingGrowth #HomeServiceMarketing #ContractorDynamics

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=5.28.26

Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=5.2826

How much should a roofing company actually spend on Facebook ads in 2026?

In this episode, Sydney Vasquez breaks down the real Facebook ad budgets roofing companies are using right now — based on insights from 500+ roofing companies Contractor Dynamics has worked with over the past 10+ years.

No vague “it depends” answers.

No fake $7 lead promises.

No marketing fluff.

If you’ve been wondering whether you’re overspending, underspending, or completely wasting your Facebook ad budget, this video will help you understand what realistic Meta advertising performance actually looks like for roofing companies today.

Key Takeaways for Roofing Companies

✔️ Why $3,000/month is the recommended starting point for most roofing companies

✔️ How to structure your budget between brand awareness, retargeting, and lead generation

✔️ Why weak creatives and poor landing pages destroy ad performance

✔️ The truth about targeting homeowners on Facebook

✔️ Why follow-up speed matters more than most roofing companies realize

✔️ How top roofing companies measure real ROI from Meta ads

Timestamps

00:00 How much should roofing companies spend on Facebook ads?

03:55 The recommended Facebook ads budget for roofing companies

10:50 What drives Facebook ad costs up

15:54 What lowers Facebook ad costs

20:01 Hidden costs roofing companies forget about

25:04 Real Facebook ad ROI example from a roofing company

Connect with Contractor Dynamics

Website: https://www.contractordynamics.com

Facebook: https://www.facebook.com/ContractorDynamics

Instagram: https://www.instagram.com/contractordynamics

LinkedIn: https://www.linkedin.com/company/contractor-dynamics

#RoofingMarketing #FacebookAds #RoofingBusiness #MetaAds #ContractorMarketing #RoofingLeads #LeadGeneration #RoofingCompany #DigitalMarketing #ContractorDynamics

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=5.19.26

Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=5.19.26

What are the top roofing companies actually working on behind the scenes right now?

In this episode, Joseph Hughes pulls back the curtain on 5 real moves Contractor Dynamics is making internally to grow faster, improve efficiency, increase profitability, and reduce chaos heading into 2026.

This is a different kind of episode.

No polished “guru” advice.

No recycled business clichés.

Just a transparent look at the systems, hiring decisions, AI workflows, and operational improvements happening inside Contractor Dynamics right now — and the lessons roofing companies can apply to their own businesses immediately.

If you’re trying to scale your roofing company without burning out your team or creating more chaos, this episode will give you a practical look at what modern growth actually requires.

Key Takeaways for Contractors

✔️ Why hiring a CRM expert can unlock hidden efficiency

✔️ How an SDR/appointment setter helps monetize your existing pipeline

✔️ The AI-powered system connecting sales and marketing

✔️ Why recruiting funnels impact the quality of people you attract

✔️ How systems create leverage better than hustle and grind

✔️ The real advantage of combining AI, automation, and human connection

Timestamps

00:00 Behind the scenes at Contractor Dynamics

01:49 Hiring a CRM expert to improve systems and reporting

04:23 Why we hired a full-time SDR/appointment setter

06:48 Our AI-powered sales intelligence system

13:30 Rebuilding our recruiting funnel to attract A-players

Connect with Contractor Dynamics

Website: https://www.contractordynamics.com

Facebook: https://www.facebook.com/ContractorDynamics

Instagram: https://www.instagram.com/contractordynamics

LinkedIn: https://www.linkedin.com/company/contractor-dynamics

#RoofingMarketing #ContractorMarketing #RoofingBusiness #BusinessGrowth #AIforBusiness #Recruiting #CRM #Leadership #HomeServiceMarketing #ContractorDynamics

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=5.14.26

Get our FREE marketing course for contractors here: https://course.contractordynamics.com/?utm_source=YouTube&utm_medium=Description&utm_campaign=5.14.26

If your roofing company is getting cheap Facebook leads… but none of them are actually turning into jobs…

This episode is for you.

In this video, Sydney Vasquez from Contractor Dynamics breaks down the 6 biggest reasons Facebook lead forms are failing roofing companies in 2026 — and the exact changes you can make to improve lead quality, increase booked appointments, and generate real ROI from your Meta ads.

Because here’s the truth:

A $15 lead means nothing if it never turns into revenue.

This episode covers why Facebook lead forms often generate spam, accidental submissions, and low-intent leads — and why roofing companies need to rethink how they approach lead generation on Meta.

Key Takeaways for Contractors

✔️ Why cheap leads often create expensive problems

✔️ How Facebook autofill creates accidental and low-intent submissions

✔️ Why speed-to-lead matters more than ever

✔️ The qualifying questions every roofing lead form should include

✔️ Why survey-style landing pages outperform standard lead forms

✔️ How to improve lead quality without increasing ad spend

✔️ The difference between cost per lead and cost per closed job

✔️ Real case study data comparing lead forms vs landing pages

Timestamps

00:00 Why $15 Facebook leads don’t turn into jobs

01:37 The 6 reasons roofing lead forms are failing

05:50 The hidden sales team problem with Facebook leads

08:02 Why Facebook leads often lack buying intent

10:58 The best alternative to Facebook lead forms

13:08 Real roofing case study: lead forms vs survey landing pages

Connect with Contractor Dynamics

Website: https://www.contractordynamics.com

Facebook: https://www.facebook.com/ContractorDynamics

Instagram: https://www.instagram.com/contractordynamics

LinkedIn: https://www.linkedin.com/company/contractor-dynamics

#RoofingMarketing #FacebookAdsForRoofers #RoofingLeadGeneration #MetaAds #RoofingBusiness #ContractorMarketing #DigitalMarketingForRoofers #HomeServiceMarketing #RoofingLeads #ContractorDynamics

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=5.12.26

Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=5.12.2

Most roofing companies are stuck in the same cycle…

Buying leads.

Jumping from one marketing agency to the next.

Trying random tactics that might work for a few weeks — but never create long-term growth.

Meanwhile, the top roofing companies are building marketing systems that generate warm leads, stronger trust, higher close rates, and predictable growth year after year.

In this keynote from RoofCon Leadership Experience, Joseph Hughes breaks down the 5-step framework roofing companies can use to build a real marketing machine inside their business — instead of depending on lead brokers, gimmicks, or short-term hacks.

This episode is about building a marketing function inside your roofing company that creates sustainable growth for years to come.

Key Takeaways for Contractors

✔️ Why most roofing companies stay stuck on the “lead rollercoaster”

✔️ The mindset shift from short-term leads to long-term brand building

✔️ Why only 1 in 250 roofing companies truly have marketing dialed in

✔️ The importance of hiring an in-house marketing leader

✔️ How EOS principles apply to building a marketing department

✔️ Why trust and brand awareness lower price pressure and increase close rates

✔️ The marketing metrics roofing companies should actually track

✔️ How AI can help streamline your marketing systems and processes

Timestamps

00:00 Stop buying leads and build a marketing machine

07:18 Why only 1 in 250 roofing companies get marketing right13:02 Lengthening your marketing time horizon

17:02 Why someone besides you must own marketing

24:24 Building your marketing department using EOS

30:23 The marketing metrics roofing companies should track

41:15 Building trust before homeowners need you

48:32 Using AI and systems to scale your marketing

Connect with Contractor Dynamics

Website: https://www.contractordynamics.com

Facebook: https://www.facebook.com/ContractorDynamics

Instagram: https://www.instagram.com/contractordynamics

LinkedIn: https://www.linkedin.com/company/contractor-dynamics

#RoofingMarketing #ContractorMarketing #RoofingBusiness #LeadGeneration #HomeServiceMarketing #RoofingSales #MarketingStrategy #BusinessGrowth #ContractorDynamics

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=5.7.26

Get our FREE marketing course for contractors here: https://course.contractordynamics.com

If you’ve ever worked with a marketing agency and felt like something was off…

If you’ve ever wondered where your ad spend was actually going…

Or if you’re tired of vague reporting, poor communication, and feeling completely dependent on an agency…

This episode is for you.

In this video, Sydney Vasquez — COO and Integrator at Contractor Dynamics — shares insider lessons from her experience working inside a marketing agency and exposes the exact red flags roofing companies need to watch out for before signing with any agency.

This is not a hit piece.

This is a practical guide to help roofing companies ask better questions, protect their marketing investments, and avoid getting trapped in systems they don’t actually control.

Key Takeaways for Contractors

✔️ Why some agencies quietly take a percentage of your ad spend

✔️ Why you should own your website, ad accounts, and call tracking numbers

✔️ The hidden upsells behind long queue times and delayed deliverables

✔️ What communication standards your agency should actually have

✔️ Why weekly ad optimization matters for performance

✔️ The exact questions contractors should ask before hiring any agency

Timestamps

00:00 Why roofing companies feel burned by marketing agencies

02:43 The 6 questions every contractor should ask

04:03 The hidden ad spend cut most agencies never disclose

07:24 The “upsell machine” agencies use to push bigger budgets

09:03 Why you MUST own your marketing assets

14:43 Communication standards and ad optimization red flags

Connect with Contractor Dynamics

Website: https://www.contractordynamics.com

Facebook: https://www.facebook.com/ContractorDynamics

Instagram: https://www.instagram.com/contractordynamics

LinkedIn: https://www.linkedin.com/company/contractor-dynamics

#RoofingMarketing #MarketingAgency #ContractorMarketing #RoofingBusiness #DigitalMarketingForRoofers #MetaAds #LeadGeneration #HomeServiceMarketing

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=5.5.26

Get our FREE marketing course for contractors here: https://course.contractordynamics.com

Most contractors are still knocking doors… while others are winning jobs before they even show up.

In this episode, Elizabeth sits down with Adam Leavins, owner of Patriot Roofing, to break down the modern roofing strategy that’s helping contractors get chosen before the first appointment—and why branding, AI, and systems are now the difference between chasing work and attracting it.

If you want to stop competing on price, close more deals, and build a business that’s built for the future, this conversation will shift how you think about marketing.

Key Takeaways for Contractors

✔️ Why today’s homeowners make decisions before you arrive

✔️ How branding builds trust (and helps you win higher-priced jobs)

✔️ The role AI plays in capturing leads you’re currently missing

✔️ Why speed-to-lead is now a competitive advantage

✔️ How systems and processes impact your ability to scale

✔️ The difference between short-term wins and long-term growth

Timestamps

00:00 Winning jobs before you show up

07:14 The shift away from door knocking

13:00 Building a brand customers remember

21:01 Why your website matters (AI + trust)

30:09 How AI is winning real jobs

35:07 Where to start with AI

40:27 Building an internal marketing team

43:44 The biggest mistake contractors make

Connect with Contractor Dynamics

Website: https://www.contractordynamics.com

Facebook: https://www.facebook.com/ContractorDynamics

Instagram: https://www.instagram.com/contractordynamics

LinkedIn: https://www.linkedin.com/company/contractor-dynamics

#roofingmarketing #ContractorMarketing #RoofingBusiness #AIinBusiness #LeadGeneration #HomeServiceMarketing #BusinessGrowth

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=5.1.26

Get our FREE marketing course for contractors here: https://course.contractordynamics.com

Most contractors are chasing jobs… while a small percentage are getting them handed to them.

In this episode, we break down the little-known insurance “backdoor” that can create consistent, high-quality, guaranteed work for roofing and restoration companies—and why 99% of contractors never tap into it.

If you’re tired of fighting for every deal, relying on door knocking, or burning cash on marketing, this conversation will open your eyes to a completely different business model.

Key Takeaways for Contractors

✔️ How insurance carrier programs actually work (MRP/DRP explained)

✔️ Why most contractors are stuck in a cycle of chasing and competing

✔️ The difference between “fighting for jobs” vs. being assigned work

✔️ How to build relationships with insurance decision-makers

✔️ What it takes to qualify for these programs (and why it’s not for everyone)

✔️ How this model creates predictable revenue and increases business valueTimestamps00:00 The “backdoor” to guaranteed jobs01:06 Understanding insurance programs (MRP/DRP)03:02 Why relationships beat marketing spend10:27 How contractors get assigned work (no bidding)18:30 What “guaranteed work” actually means32:03 How to prepare your business for this opportunity44:29 The “big leagues” of contracting47:25 How to get startedConnect with Contractor DynamicsWebsite: https://www.contractordynamics.comFacebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamicsLinkedIn: https://www.linkedin.com/company/contractor-dynamics#RoofingMarketing #InsuranceClaims #ContractorMarketing #RoofingBusiness #LeadGeneration #RestorationBusiness #BusinessGrowth