NAILED IT! The Business of Construction

257. Should You Hire a Marketing Agency or Build Your Own Team? (The Brutal Truth)


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Looking to solve your marketing problem? Book a call with our team.


If you're asking whether you should hire a marketing agency or build your own in-house marketing system — you're asking the right question. But most roofing companies approach it the wrong way.


In this video, Joseph Hughes breaks down the real-world pros and cons of each path — based on helping hundreds of roofers grow.


I’ll show you how to decide what's right for YOUR business — not based on hype, but based on where you’re trying to go.


Key Takeaways:

🤔 Why “in-house vs. agency” isn’t the first question to ask

📈 What roofing companies actually need to grow with marketing

🎛️ The hybrid model that’s delivering the best results

🧠 Why you need to drive the strategy—agency or notKey Timestamps:

00:05 – Why you’re asking the wrong question about marketing

01:00 – The real problem: no time, no money, and what to fix first

02:00 – In-house vs. outsourcing: when each one makes sense

05:24 – The hybrid model: how the best roofing companies win


Connect with Joseph Hughes & Contractor Dynamics:➡️ ⁠Facebook

➡️ Instagram

➡️ LinkedIn

➡️ Website


#RoofingMarketing #ContractorMarketing #MarketingStrategy #RoofingBusiness #InHouseMarketing #MarketingTips

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NAILED IT! The Business of ConstructionBy Joseph Hughes and Elizabeth Lytle at Contractor Dynamics

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