NAILED IT! The Business of Construction

259. How This Roofing Company Is Getting From $6M to $10M This Year | A Contractor Dynamics Case Study


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Discover how Contractor Dynamics helps roofing companies optimize their marketing budgets and generate high-quality leads. In this video, learn why shifting ad spend from Google to Meta (Facebook & Instagram) can lower your cost per lead, the power of weekly marketing meetings, and how continuous data review drives smarter marketing decisions. We share how working with 120+ roofing clients lets us deploy proven strategies nationwide. If you want to stop wasting marketing dollars and start owning your market, this is for you!


Key Takeaways:

✅ Optimize your existing ad spend to perform like 5x the budget

✅ Reallocate budget from expensive Google Ads to cost-effective Meta Ads

✅ Build a weekly marketing meeting routine to track performance & plan ahead

✅ Use data dashboards and scorecards to spot issues and improve campaigns

✅ Benefit from shared insights across 120+ roofing companies nationwide

✅ Access expert coaching and unlimited support to solve marketing challenges

✅ Conduct quarterly strategy reviews for continuous ROI growthKey Timestamps6:57- Campaign optimization and budget reallocation strategy7:48- Building a weekly marketing meeting cadence9:31- How we leverage insights from 120+ roofing clients nationwide10:23- Quarterly reviews to track ROI and improve marketing effortsConnect with Joseph Hughes & Contractor Dynamics:➡️ ⁠Website⁠

➡️ Instagram

➡️ Facebook

➡️ LinkedIn

#RoofingMarketing #MetaAds #GoogleAds #LeadGeneration #RoofingLeads #MarketingStrategy #RoofingBusiness #ContractorMarketing #DigitalMarketing #MarketingROI

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NAILED IT! The Business of ConstructionBy Joseph Hughes and Elizabeth Lytle at Contractor Dynamics

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