US political campaigns are expected to spent $17 billion on ads in 2024. But there's little evidence about how much of it works, if any does at all. John Halpin, Executive Editor of The Liberal Patriot, explains what we know and what we don't know about political advertising, and why the best solution for winning campaigns in 2024 might be a back-to-the-future approach.

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00:31 The Question of Political Ad Effectiveness

03:24 The Trust Gap in Political Advertising

05:09 The Influence of Political Ads: A Data Perspective

08:18 The Impact of Negative Political Ads

10:18 The Role of Money in Political Campaigns

17:10 The Need for a Rethink in Political Campaign Strategies

26:52 The Power of Person-to-Person Contact in Politics

30:18 Conclusion: The Future of Political Advertising