Should you be using LinkedIn ads to grow your agency?

In this episode of the Innovative Agency podcast, we are joined by the founder of B2Linked, AJ Wilcox. AJ is a LinkedIn ads pro who has managed over $150 million in spend on the platform. During our conversation, he shares his insights on how to create high-converting ad campaigns for your agency.

What you will learn in this episode:

• How to determine if investing in LinkedIn advertising is the right platform for your agency
• Why LinkedIn is great at developing high-quality client personas
• Why people spending less time on LinkedIn vs Facebook is better for marketers
• What is the primary challenge with running authentic LinkedIn ads
• How to develop more of a connection with your audience as a business account
• What expectations should agencies have when starting LinkedIn advertising
• When should an agency prioritize organic vs paid strategy on LinkedIn
• Why LinkedIn is the easiest network for your content to go viral
• What types of content should agencies use in LinkedIn ads and why
• What are the biggest mishaps that people make with their LinkedIn ads

Bio

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He's managed over $150M in spend on the platform, they're official LinkedIn partners, he's the host of the LinkedIn Ads Show podcast, and has managed 5 of the world's top 10 LinkedIn Ads accounts. He's ginger and a triathlete. He lives in Utah, has 4 adorable kids, and his company car is a wicked-fast go-kart.

Resources:

• LinkedIn: https://www.linkedin.com/in/wilcoxaj/
• Twitter: https://twitter.com/B2Linked
• The LinkedIn Ads Show Podcast: https://b2linked.com/podcast/