Sign up to save your podcasts
Or
Share #171: 2023 Mobile UA and Monetization landscape with Renz Gonzales, Head of Biz Dev at PropellerAds
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
#171: 2023 Mobile UA and Monetization landscape with Renz Gonzales, Head of Biz Dev at PropellerAds
October of 2023 is almost over, Halloween is just a week away, Thanksgiving and Black Friday are coming - in other words we are closing this year. So we decided to take a look at what mobile user acquisition and monetization techniques worked this year.
Head of Biz Dev at PropellerAds, Renz is here to give us a tour.
Listeners can use the promo code BOAPROP to get a $35 bonus* with $150 (or more) deposit for PropellerAds new clients.
*not available for wire transfers
Today’s Topics Include:
- Renz Gonzales''s background
Links and Resources:
Renz Gonzales on LinkedIn
Quotes from Renz Gonzales:
"Many advertisers utilized the power of social media and that definitely paved the way into different types of marketing, influencer marketing is really-really trending. I would say for 2023 in thus far - it's been TikTok, Instagram, Facebook - all of the social media have been used fully for their advantage."
"With app monetization it really has to do with the balance of user experience. We don't really want to have a lot of ads bombarding the users with different types of ads units."
Brought to you by Business Of Apps
- App industry marketplace
View all episodes
By Business of Apps
4.7
2424 ratings
October of 2023 is almost over, Halloween is just a week away, Thanksgiving and Black Friday are coming - in other words we are closing this year. So we decided to take a look at what mobile user acquisition and monetization techniques worked this year.
Head of Biz Dev at PropellerAds, Renz is here to give us a tour.
Listeners can use the promo code BOAPROP to get a $35 bonus* with $150 (or more) deposit for PropellerAds new clients.
*not available for wire transfers
Today’s Topics Include:
- Renz Gonzales''s background
Links and Resources:
Renz Gonzales on LinkedIn
Quotes from Renz Gonzales:
"Many advertisers utilized the power of social media and that definitely paved the way into different types of marketing, influencer marketing is really-really trending. I would say for 2023 in thus far - it's been TikTok, Instagram, Facebook - all of the social media have been used fully for their advantage."
"With app monetization it really has to do with the balance of user experience. We don't really want to have a lot of ads bombarding the users with different types of ads units."
Brought to you by Business Of Apps
- App industry marketplace
More shows like Business of Apps Podcast
View all
The Pitch
1,476 Listeners
Under the Radar
210 Listeners
How I Built This with Guy Raz
30,224 Listeners
The Daily
111,917 Listeners
Y Combinator Startup Podcast
217 Listeners
The Game with Alex Hormozi
4,389 Listeners
My First Million
2,624 Listeners
The Prof G Pod with Scott Galloway
5,414 Listeners
Sub Club by RevenueCat
58 Listeners
The Startup Ideas Podcast
201 Listeners
A Product Market Fit Show | Startup Podcast for Founders
81 Listeners