The vast majority of people grossly underestimate the intricacies of growing produce to feed our nation as well as the significance of agriculture as a national security issue. On this week's episode, we spend time with 2023 Florida Farmer of the Year Wade Purvis having a conversation that provides in-depth insight into growing row crops in South Florida. We dig deep into the process of growing a crop from pre-planting decision making to harvest and beyond. We take you behind the scenes to evaluate the various calculations and risk management decisions that are taken into account along with the national and international variables that can impact the bottom line. And there's the weather yet to be contemplated! Additionally, we delve into development, trade, labor, technological, and other issues that are putting ever increasing pressure on farmers in the Sunshine State. You're sure to learn a lot from this conversation so tune in and prepare to gain a whole new appreciation for those who help put fresh produce on our tables.