In this episode of Ignite, Cardinal's CGO Lauren Leone is joined by Jean Zhang, Senior Creative Director, for a deep dive into what it takes to optimize your landing pages and turn ad clicks into real patient actions. This episode is all about helping you, as a healthcare marketer, avoid common mistakes, build trust with the right credibility signals, and design pages that work for both users and search algorithms. By tuning in, you'll get practical tips and future-focused insights to improve your campaigns' performance, scale your landing page strategy efficiently, and stay ahead as AI and consumer expectations evolve.

RELATED RESOURCES

Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/

Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/

Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/

How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/