Marketing Happy Hour

By Marketing Happy Hour

Keeping up with marketing trends and leveling up your career doesn’t have to be overwhelming. Don’t go at it alone. Marketing Happy Hour was created to help you navigate the corporate marketing world,... more

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How many episodes does Marketing Happy Hour have?

The podcast currently has 198 episodes available.

Marketing Happy Hour episodes:

December 19, 2024 Strategies for Marketing Success in 2025 (AI, Underpriced Attention + MORE) | Avery Akkineni of VaynerX
In this episode, I sit down with Avery Akkineni, Chief Marketing Officer of VaynerX, to explore the cutting edge of digital marketing and innovation. From building VaynerMedia’s APAC presence to founding Vayner3, Avery has been a trailblazer in leveraging emerging technologies like AI and Web3. She shares actionable insights on crafting resonant brand strategies, identifying underpriced attention, and preparing for the future of marketing. Plus, Avery offers advice for aspiring leaders in the industry, with lessons from her remarkable journey.
Key Takeaways:
// Underpriced Attention: Learn what this term means in today’s marketing landscape and how to leverage it for impactful growth.
// Storytelling Strategies: Discover how storytelling can elevate your brand and ensure your content resonates with your audience.
// Emerging Trends: Insights on AI and what excites Avery most about the future of marketing.
// Platform Prioritization: Tips on choosing the right social media platforms and allocating resources wisely.
// Career Advice for Marketers: Avery’s guidance on staying ahead of industry trends and accelerating your career in marketing.
// Personal Insights: Behind-the-scenes of Avery’s career journey, lessons learned, and how she balances milestones with ongoing innovation.
Connect with Avery: LinkedIn
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠
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46min
December 12, 2024 The Secret to Creating Scroll-Stopping Content | Rachel Lewis of Lonely Planet
This week, I’m joined by Rachel Lewis, Senior Social Media Manager at Lonely Planet, to hear her secrets behind managing the social media presence of one of the world’s most iconic travel brands. Rachel shares her journey into the world of travel marketing, the non-negotiables that guide her content creation, and her predictions for the formats that will dominate social media in 2025.
We also dive into actionable tips for crafting compelling copy and short-form videos, balancing a remote career with personal passions like yoga and gardening, and Rachel’s advice for excelling in social media and brand marketing.
Whether you’re a seasoned marketer or just starting in social media, this conversation is packed with insights to level up your strategy.
Key Takeaways:
// Social Media Non-Negotiables: Rachel’s top principles for impactful content creation.
// Future Trends: Predictions for the content formats and strategies that will thrive in 2025.
// Engaging Content Strategies: Pro advice on writing compelling hooks, voice-over scripts, and short-form video editing.
// Tips for Effective Remote Work: Strategies for staying productive and connected while working remotely.
// Work-Life Balance: Why pursuing outside passions enhances professional success and personal fulfillment.
Connect with Rachel: LinkedIn
Follow Lonely Planet: Instagram
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠
Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠
Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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43min
December 05, 2024 Strategies for Rebooting Your Brand's Social Media | Grace Tully of PayPal
In this episode, I sit down with Grace Tully, Social Media Manager at PayPal and a freelance fashion stylist, to explore how she balances two creative yet demanding career paths. Grace shares her journey to managing social media for one of the most iconic fintech brands, insights on PayPal’s recent social media refresh, and the story behind their “Surprise and Delight” series. From spotting trends for 2025 to leveraging her fashion background for social strategy, Grace reveals practical tips for building a brand presence and staying inspired. Whether you’re managing a side hustle, navigating legacy branding, or rethinking your approach to social, this conversation is packed with actionable advice.

Key Takeaways:
// Leveraging Career Overlaps: How experiences in different industries—like fashion and social media—can complement and enrich each other.
// Social Media Reboots: Insights into the goals, challenges, and opportunities of revamping social media for a legacy fintech brand.
// Surprise and Delight: The power of creative, customer-centric content and how to measure its impact.
// Balancing Side Hustles and Full-Time Roles: Practical advice for managing time, expectations, and priorities when juggling multiple commitments.
// Content That Converts: The questions brands need to ask themselves to create meaningful and effective social media content.
// Trends for 2025: The social media strategies and shifts that Grace is most excited to embrace in the year ahead.
// Warm Outreach Framework: Proven tips for building authentic connections and engaging audiences on social platforms.
Connect with Grace: LinkedIn
Follow PayPal: Instagram
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠
Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠
Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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51min
November 26, 2024Q+A: Career Pivots, Navigating Promotions + My Gratitude Practice | Solo Ep w/ Host Cassie Tucker
In this special Thanksgiving week episode, I’m doing things a little differently! I wanted to take a moment to reflect, express my gratitude, and answer some of your questions–from career pivots to balancing entrepreneurship.
Key Takeaways:
Gratitude Practice: Discover my recent 3x3 gratitude practice and how it’s helping me stay grounded during the chaos of the holiday season.

Career Pivots: Tips for transitioning into new categories, and steps to identify transferable skills, build your network, and develop the expertise needed to pivot into a new industry.

Gaining Experience: The power of freelancing and raising your hand for new opportunities. Plus, leveraging your current role to build relevant skills and experimenting to grow.

Navigating Promotions: How to embrace a promotion with gratitude while preparing for new challenges. Skills to develop, leaning on mentors, and how to align with your leadership for support.

Balancing It All: My honest approach to juggling entrepreneurship, consulting, and podcasts, including time-blocking, sleep, and fueling your energy.

Pandemic’s Impact on Social Media: How COVID-19 reshaped social media marketing and why community and human connection are more vital than ever.
Thank you to YOU for being a part of this incredible journey.
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠
Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠
Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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22min
November 21, 2024 How to Build a Purpose-Driven Brand in a Growing Market | Jackie Widmann of BERO
In this episode, I’m joined by Jackie Widmann, VP and Head of Marketing at BERO, the groundbreaking non-alcoholic beer brand rooted in Tom Holland’s personal sobriety journey. Jackie shares how she and her team crafted BERO’s identity as “the new gold standard” in the non-alc space, built an integrated marketing strategy, and leveraged authentic storytelling to connect with consumers. Jackie reveals the tactics driving BERO’s buzz. Plus, she reflects on career lessons learned from roles at Anheuser-Busch, The Infatuation, and beyond.
Key Takeaways:
// Crafting a Brand Identity: Learn how non-negotiable elements like authenticity, quality, and storytelling defined BERO’s “new gold standard” positioning.
// Leveraging Storytelling: Explore how Tom Holland’s personal journey with sobriety drives authentic consumer connections and sets BERO apart.
// Marketing Strategy: Jackie breaks down BERO’s integrated approach across social media and NYC events like The Corner Store.
// Building in the Non-Alc Market: Gain insights into educating consumers, raising awareness, and navigating growth in a burgeoning category.
// Career Reflections: Jackie shares what she wishes she’d known earlier in her marketing career.
Connect with Jackie: LinkedIn
Follow BERO: Instagram | TikTok | Twitter | LinkedIn
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35min
November 14, 2024 The Dos and Don’ts of Influencer Marketing Success | Taylor Berringer of Urban Outfitters
This week on Marketing Happy Hour, Cassie sits down with Taylor Berringer, Senior Brand Manager of Influencer & Celebrity at Urban Outfitters, to uncover the secrets behind crafting authentic, impactful influencer campaigns. Taylor shares valuable insights from her journey, including her hot takes on the future of influencer marketing, strategies for integrating influencers into Urban Outfitters' holiday campaigns, and lessons learned from years of experience with top brands. Tune in to discover how Taylor ensures campaigns resonate with audiences and what emerging trends will shape the industry in 2025.

Key Takeaways:
// Building a Career in Influencer Marketing - Taylor shares her journey and advice for those aiming to excel in brand marketing and influencer strategy.
// Secrets to Authentic Campaigns - Learn the strategies Taylor uses to keep influencer campaigns engaging and authentic, even as the space grows more competitive.
// Holiday Campaign Planning - Get insights into how Taylor approaches holiday campaigns with influencers, including unique tactics to create memorable, festive content.
// The Future of Influencer Marketing - Taylor's predictions for 2025, including emerging trends and shifts in influencer engagement that brands should prepare for now.
// Career Wisdom - Taylor reflects on lessons learned throughout her career and shares advice she wishes she’d known earlier.
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠
Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠
Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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40min
November 12, 2024 A New Chapter for Marketing Happy Hour | Quick Podcast Update
In this episode of Marketing Happy Hour, Cassie and Erica share some bittersweet news about the future of the show. Tune in as Erica officially passes the torch to Cassie, sharing reflections on their journey together and what’s next for Marketing Happy Hour.
Cassie also gives a sneak peek into the future of the show--including a continuation of weekly episodes every Thursday, a weekly email newsletter, and the Open Jobs LinkedIn group to help you learn about new roles.
Plus, find out what’s been in their glass lately and how the spirit of MHH will continue to grow with your career and marketing in mind!
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠
Join our FREE Open Jobs group on LinkedIn: Join now
Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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21min
November 07, 2024Turning Organic Social Media into Sales | N'Yaisha Aziz of Uber
In this episode, Cassie sits down with N’Yaisha J. Aziz, the Global Social Media Lead at Uber, to dive deep into the world of social media strategy. From starting as an intern to leading impactful campaigns at Uber and beyond, N’Yaisha shares her insights on what it takes to build a career in social media, how she’s proven the value of organic social for revenue growth, and what trends she sees shaping the future.
Plus, get actionable tips for creating high-impact campaigns.
What You'll Learn:
Career-Building Moments: Key experiences that shaped N’Yaisha’s journey from intern to leading social media at Uber.

Driving Impact Through Organic Social: How N’Yaisha leveraged organic strategies to generate $1.2M in first-week sales for Milk Makeup, among other wins.

Future Trends in Social Media: What’s on the horizon for 2025 and how brands can stay competitive in a changing social landscape.

Innovative Campaigns at Uber: Insights into developing engaging content series like “One Minute With” and “What’s In Your Bag” to build community and drive engagement.

Budget-Friendly Influencer Strategies: Creative tactics for social media leaders working with limited budgets to still make a big impact.

Career Wisdom: The key lessons N’Yaisha wishes she knew earlier in her career and her advice for aspiring social media leaders.
Related Episodes:
TikTok 101: How to Build an Engaged Audience w/ Zaria Parvez of Duolingo

Getting Silly on Social Media w/ Jack Hailey of Chili’s
Connect with N’Yaisha: LinkedIn
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Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠
Download our FREE Dream Career Game Plan Resource: Download now
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40min
October 31, 2024Career Growth, Brand Building & Non-Alc Innovation | Scout Brisson of De Soi
In this episode, Cassie sits down with Scout Brisson, the millennial CEO of De Soi, a brand revolutionizing the non-alcoholic beverage industry with its adaptogenic apéritifs. Scout shares her career journey, from her path to De Soi’s top leadership role to insights on what it takes to stand out in today's job market. We explore the growth of the non-alc category, the strategic channels driving De Soi’s brand awareness, and the art of storytelling in brand messaging. Whether you’re a professional aiming for leadership or interested in the future of non-alcoholic beverages, this episode offers a fresh perspective on building a standout brand with purpose.

What You'll Learn:
Career Growth Tips – Essential skills that help young professionals succeed in leadership and career.

Standing Out in Hiring – What Scout values in new hires and how professionals can shine in today’s competitive market.

The Non-Alc Market – Challenges and advantages of building a brand in the rapidly growing non-alcoholic space.

Effective Marketing Channels – Which platforms are proving most impactful for De Soi’s brand growth.

Storytelling for Impact – How De Soi’s messaging prioritizes authentic and memorable storytelling for deeper customer connections.
Related Episodes:
360 Brand Marketing Tactics that Work w/ Amruta Vyas of De Soi

Career Advice I’d Wish I’d Known w/ Cassie Tucker of Marketing Happy Hour

How to Stand Out: Career Advice w/ Brandon Rhodes of Disney
Connect with Scout: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠
____
Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
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38min
October 24, 2024Mastering Your Brand Communications and PR Strategy | Kamara Turner of Walgreens
In this episode, Cassie sits down with Kamara Turner, Communications Manager at Walgreens, to discuss her career journey and how her diverse experience across agency and in-house roles has shaped her approach to communications and PR. Kamara shares valuable insights into creating compelling content strategies for a retail giant like Walgreens, the importance of storytelling in product launches, and how PR is adapting to the evolving digital landscape. We also dive into emerging retail trends that marketers should keep an eye on and explore the key skills communications professionals need to succeed in a fast-paced environment. If you’re in retail or PR, this episode is packed with actionable tips and industry expertise.
What you'll learn:
Building a Content Strategy: Kamara shares her approach to developing content strategies for Walgreens, focusing on consumer engagement and aligning messaging with brand values.

Storytelling for Product Launches: How Kamara selects key storytelling elements for different products and how this enhances consumer connection.

PR Campaigns in Retail: A behind-the-scenes look at a recent successful PR campaign at Walgreens and the challenges she overcame to make it a success.

The Evolution of PR: How digital platforms are reshaping PR strategies, and where Kamara sees the biggest opportunities for retail communications moving forward.

Emerging Retail & Consumer Trends: Key trends Kamara believes retail marketers should prioritize to stay ahead of the competition.

Essential Skills for Communications Professionals: The critical skills Kamara recommends for thriving in fast-paced retail environments, with an emphasis on adaptability, storytelling, and digital fluency

Career Growth in PR: Kamara’s path to becoming Communications Manager at Walgreens and how her diverse experiences have influenced her leadership in the industry.
Related Episodes:
PR 101: Set Yourself Apart w/ Alice Hampton

Brand Communications 101 w/ Kate Haldy

Stories with Impact: How to Land Press Placements w/ Emmy Liederman
Connect with Kamara: ⁠⁠⁠LinkedIn⁠⁠⁠
____
Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
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35min

FAQs about Marketing Happy Hour:

How many episodes does Marketing Happy Hour have?

The podcast currently has 198 episodes available.

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