In this episode, Cassie and Ally are fresh off attending D23, Disney's biennial fan expo in Anaheim and one of the largest brand-driven community events in the world, and they're breaking down everything they observed through a marketing lens. From Crocs building a racetrack-themed booth to Marvel turning a line into a fully immersive story experience, to Disney transforming what could have been a standard press announcement into a 15,000-person live spectacle hosted by Neil Patrick Harris, this episode is packed with concrete, transferable lessons on experiential marketing, merchandise strategy, fan engagement, and community building at scale.

Key Takeaways:

// Exclusivity and urgency are your most powerful tools at a live event. The activations that drove the longest lines at D23 weren't just pretty,  they offered something you could only get there, only that weekend. Limited drops, early access, collectible items, and mystery products created genuine excitement and organic content without a single paid push.

// Turn your announcements into experiences, not press releases. Disney could have dropped its park and film news on social media. Instead they put 15,000 fans in a room with live performances, a talk show format, and the actual people behind the projects. The fans became the news cycle.

// Merch is a marketing signal, not just a revenue line. The resurgence of vintage Disney t-shirts under Bobby Kim isn't just a product strategy, it's a cultural statement about where the brand is going. Limited drops, nostalgia, accessibility, and wearability all work together to turn a t-shirt into a conversation starter.

// Peeling back the curtain builds deeper brand loyalty. Disney's Imagineering booth let fans meet the people behind the parks, ask questions, and see physical models of projects still in development. Access to the process is one of the most underused tools in brand marketing.

// Community is the most durable marketing engine you can build. D23 exists because of Disney's fan community, and that community does an enormous amount of Disney's marketing for free. Cassie and Ally are a perfect example — two marketers who attended, created content, and will talk about this event for weeks. Building a community that shows up for you, on and offline, is a long game worth investing in.

// Maintaining the status quo is the riskiest thing you can do. Bob Iger's philosophy, that staying still is more dangerous than taking risks, is the through line of everything Disney presented at this event. New stories, new formats, new access, new product. The brands that keep pushing are the ones that keep their audiences leaning in.

____

Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective

Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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In this episode, Cassie turns the mic on co-host Ally Golden for a candid, long-overdue conversation about her career journey — from a PR degree she couldn't quite use, to a wealth management firm where she cut her marketing teeth, to brand management roles that clarified exactly where her passion lived, to a layoff that forced her to rethink everything she thought she knew about her own worth. Ally opens up about the ego hit of being impacted by a reduction in force at Title, what it took to separate her personal identity from her professional title, and the unexpected projects — freelance writing, mentorship, community work — that helped her rebuild her confidence and sense of self in the aftermath. She also shares the one behavior she's spent years unlearning, why being a big fish in a small pond early in your career is one of the most underrated moves you can make, and the piece of advice she'd give to younger Ally if she could go back. Equal parts career reflection and honest conversation about what it really takes to grow — this one is for anyone who has ever felt like their career was supposed to look different by now.

Key Takeaways:

// Being a big fish in a small pond early in your career is a gift, not a consolation prize. Ally's first role at a 15-person wealth management firm gave her more runway, ownership, and variety than most entry-level roles ever do. Wearing every hat — even the ones you didn't ask for — is what creates a well-rounded marketer.

// Clarity about what you actually want doesn't come from thinking. It comes from doing. Ally didn't know she wanted to be in brand management until she was knee-deep in tone of voice work and color analysis at a finance firm. You have to try things to know which things are yours.

// When you lose control of your career, build something you can control. After her layoff, Ally cold-pitched a local magazine, started freelance writing, and leaned into mentorship — not for financial reasons, but to feed the parts of herself that a full-time job had been crowding out. Those extensions made her a more well-rounded professional and person.

// Unlearn the idea that your voice has to earn its place in the room. The biggest unlock of Ally's career has been realizing she was shrinking to fit a box — holding back questions, ideas, and asks because she didn't feel she fully qualified. Raising your hand before you feel completely ready is the move.

// It's okay for your dreams to change. Ally spent years chasing a goal that didn't work out on the timeline she expected — and grieving that was part of the process. But flexibility and nimbleness are what allowed her to see the opportunity that was right in front of her all along.

____

Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective

Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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In this episode, we sit down with Lauren Schulte Wang, founder and CEO of The Flex Co., the brand behind the menstrual disc that has sold over 185 million units, holds 88% market share in its category, and is now carried in over 30,000 retail locations including Target, Walmart, and CVS. Lauren built Flex from scratch in 2016, creating an entirely new product category with zero search volume and a consumer behavior change challenge that she describes as one of the hardest jobs a marketer can have. She opens up about how obsessive customer listening shaped their entire go-to-market strategy, what it took to fight platform by platform to earn the right to advertise a period product on social media, why word of mouth is still their strongest acquisition channel after nearly ten years, and how reaching profitability in year seven gave Flex the agency to put customers above all else. 

Key Takeaways:

// Changing human behavior is the hardest job in marketing. Flex isn't asking someone to switch brands, they're asking them to rethink something deeply personal. That challenge shaped every part of how they educate, nurture, and retain customers.

// Retail shelf space is a billboard. Their target customer is in that aisle every single month. Lauren's strategy: build awareness through influencers and streaming TV, then let the shelf close the deal.

// Word of mouth is still their number one acquisition channel, after ten years. Building a product people feel compelled to tell their friends about is not a soft metric. It is a growth strategy.

// Profitability is about agency. Reaching profitability in year seven gave Flex the ability to make decisions that put customers first without being beholden to investor timelines or the next raise.

// 88% market share and 3% awareness is the opportunity, not the problem. Most brands would panic at low awareness. Lauren sees it as the greatest runway ahead.

Connect with Lauren: LinkedIn

Learn More: Website

____

Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective

Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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In this throwback episode, we sit down with Elizabeth Thompson, Senior Manager of Social Media at National Geographic, who leads strategy for one of the largest social ecosystems in the world — over 400 million followers across platforms. Elizabeth shares the career journey that took her from Army brat and freelancer to running social for one of the most iconic storytelling brands, including how she grew Nat Geo's Instagram from 250M to 270M followers and TikTok from 2.5M to 9M. We unpack how a 137-year-old brand stays culturally relevant today, how her team uses UGC, reactive content, and new platform features to reach global audiences, and what creators and marketers can learn from building social strategy at scale. This one is packed with timeless frameworks — worth a relisten or a first listen if you missed it.

Key Takeaways:
// How to grow a legacy brand on social: The relevance, resonance, and risk framework Nat Geo uses to decide which cultural moments are worth jumping on — and which to sit out.
// The power of UGC at scale: Why Nat Geo Your Shot was reimagined as a creative community, not just a content bucket — and how it drives belonging, not just reach.
// Building strategy for massive audiences: How Elizabeth approaches content for 400M+ followers across seven platforms, and why an always-on strategy and engagement plays both have to coexist.
// Career lessons for social pros: How internships spanning PR, journalism, and email marketing — plus a freelance business and a master's degree in Germany — shaped her path to Nat Geo.
// Team building and cross-functional alignment: What transparency, flexibility, and proactive communication actually look like inside a large, matrixed organization.
// The timeless principles that will outlast every algorithm shift: Authenticity, community, and adaptability — and why these three things will always matter no matter what the platforms do next.

____

Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective

Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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In this episode, we sit down with Erica Small and Nikki Huganir, the co-founders of Yes Way Rosé — a wine brand that started as a $200 tote bag and an Instagram account in 2013 and has since grown into one of the top rosé brands in the US, with over 13 million bottles sold and retail placement at Target, Publix, Total Wine, Walmart, and beyond. What makes their story so compelling for marketers: they built an entirely formed lifestyle brand — rooted in humor, female friendship, and culture — before they ever made a single bottle of wine. Erica and Nikki open up about how their fashion, media, and design backgrounds shaped the brand's voice and visual identity from day one, why they chose to grow without outside capital, how they're navigating marketing to both their original millennial audience and a growing Gen Z consumer base, and what led them to finally launch a non-alcoholic rosé in 2026. 

Key Takeaways:

// Build the brand before you build the product. Yes Way Rosé launched as a lifestyle brand and Instagram community in 2013 — five years before the wine hit shelves in 2018. By the time the product launched, the brand DNA was fully formed: the voice, the aesthetic, the community, the point of view. The wine had a home to come into.

// Your creative background is a competitive advantage — even in an unexpected industry. Erica's years as a fashion editor shaped how Yes Way Rosé tells stories and spots cultural moments. Nikki's graphic design background meant the brand had a distinct, immediately recognizable visual identity from the very first tote bag. Neither had a wine background — and that turned out to be the point.

// Community built before a product is the most durable kind. The Yes Way Rosé audience was already engaged, loyal, and bought in before there was ever anything to buy. That foundation is a big part of why the brand is up 20% in a category that's down 4%.

// IRL marketing is back — and rosé is built for it. The "Bottle the Feeling" campaign — New York billboards, boats in Miami — is rooted in the belief that a brand like Yes Way Rosé needs to show up where people are actually living the moments the brand represents. Liquid to lips, in the right places, remains the most important marketing lever they have.

// The Gen Z and millennial sweet spot is relatability, not segmentation. Rather than building separate strategies for each audience, Yes Way Rosé looks for the overlap — content that's relatable, culturally relevant, and speaks the language of both groups. TikTok is a current priority, with the understanding that millennials are there too.

Connect with the Founders: Nikki + Erica

Learn More: Website

____

Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective

Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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In this episode, Ally sits down with Meredith Mills-Merritt, founder and CEO of The Original Southside, a premium ready-to-drink gin cocktail inspired by her mom's summer recipe that has grown into 20+ markets, landed on shelves at Whole Foods and Total Wine, and seen shipments grow more than 370% in its second year. Meredith brings a background in prestige beauty brand management that shaped everything about how she built Southside, from putting a full ingredient list on her cans (a rarity in alcohol) to investing in in-person demo and event marketing over digital spend. She opens up about navigating the alcohol industry's notoriously complex three-tier distribution system, how landing early partnerships with the Stanley Cup–winning Florida Panthers and LSU Athletics accelerated the brand's growth, and what she'd tell any aspiring founder sitting on an idea in their notes app right now.

Key Takeaways:

// 95% of the marketing budget goes to in-person, IRL events, and it's working. Demos, tastings, and events where consumers are already in a consumption mindset are where Southside wins the most efficiently. Her tip: book the 4–7pm demo slot at Whole Foods, not the 11am one — because alcohol shopping is a mindset, not just a product category. When people try it, they buy it. That's the whole strategy.

// Take calculated risks on partnerships early, even when they feel too big. When the Florida Panthers and LSU Athletics came calling, Meredith said yes, not because she had the budget of a legacy brand, but because arenas and live events are exactly the consumption environments that drive trial at scale. Those early partnerships created case studies she now uses to unlock new distributors, retailers, and markets.

// The alcohol industry has a transparency problem, and consumers deserve better. Alcohol is one of the only major consumer categories where ingredient labeling isn't legally required. Meredith discovered during her own production process that a proposed additive (sodium benzoate) could produce benzene when combined with vitamin C — a known carcinogen. That discovery delayed her launch by six months and eventually led her to co-found the Clean Alcohol Collective.

// If you're already thinking about starting something, that's the sign. Meredith's advice for aspiring founders: if you're already turning the idea over in your mind, you probably won't be at peace until you try it. The messy middle between failure and exit is where the real growth happens — and even if it doesn't work out, you'll come out the other side with something you built for yourself.

Connect with Meredith: Instagram

Learn More: Website

____

Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective

Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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Cassie sits down with Elle Rudnick, Manager of Integrated Marketing at Rare Beauty, to talk about what it really takes to build a community-first brand in a category that's saturated with brands claiming to be exactly that. Elle brings a unique lens shaped by nearly a decade across fashion and beauty — from merchandising to brand marketing — and walks us through how she's translating that experience into Rare Beauty's integrated strategy across social, influencer, PR, and partnerships. She breaks down the no-phone, no-photos community dinner series she launched within months of joining the brand, why she's had to redefine what "perfect" means in a fast-moving industry, and the communication and collaboration skills she considers the highest-leverage investment of her career. If you're trying to build a brand people feel something for — not just buy from — this conversation is full of specific, actionable takeaways.

Key Takeaways:

// Consumer behavior doesn't change just because the product does. Elle's transition from apparel to beauty taught her that both categories are ultimately about identity — apparel is how people express themselves outwardly, beauty is more intimate, about how people see themselves and want to be seen. That insight sharpened her approach to emotional marketing across the board.

// Consumers can tell when you're "just posting to post." The biggest trend Elle is seeing: people want real connection, not surface-level content. Brands that treat community as a checkbox get called out fast — the ones that actually build with their audience earn deeper loyalty.

// Redefine what "perfect" means in a fast-moving industry. Early in her career, Elle equated perfect with flawless. Now, she defines it as clear, intentional, and aligned — because waiting for 100% polish means missing the moment entirely. Her approach: get to a strategically sound place, then execute and iterate based on real-time consumer feedback.

// The best campaigns make people think "wait, that's literally me." Elle's taste as a marketer is rooted in emotional relatability — honesty, nostalgia, humor, and small human details. Aspiration still matters, but she's far more drawn to aspiration that feels attainable and emotionally grounded than to anything overly polished or manufactured.

// "Community first" is becoming a buzzword — and consumers are starting to expect proof, not just claims. Elle is watching closely to see which brands actually back up the label with real action, and is intentional about making sure Rare Beauty's community initiatives are recognizable as distinctly theirs, not just another version of what everyone else is doing.

Connect with Elle: LinkedIn

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Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective

Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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In this episode, we sit down with Brieane (Brie) Olson, CEO of PacSun, for a conversation that is equal parts brand strategy masterclass and career inspiration. Brie has spent nearly two decades at PacSun — moving from design and product to marketing and digital before stepping into the CEO role three years ago — and has led one of retail's most remarkable transformation stories, taking the brand from bankruptcy to a Harvard Business School case study and a cult following with Gen Z. She opens up about the viral TikTok moment that shaped PacSun's entire philosophy around co-creation, why most brands are fundamentally misunderstanding Gen Z and Gen Alpha, and what it actually looks like to give your customers a real seat at the table — not just a focus group. She also digs into her own leadership journey, why she went back to school at 40, and what she'd tell anyone trying to build something meaningful from wherever they're starting. Her new book, Co-Created, is out now.

Key Takeaways:

// Treat your customers as co-creators, not an audience. The turning point in PacSun's story came when an everyday consumer — not a contracted influencer — filmed a TikTok in her bedroom that sold 11,000 pairs of jeans in under 48 hours. The lesson Brie took from it: when you truly empower customers to love and represent your brand, the results can far outpace anything a paid campaign produces.

// Give Gen Z an actual seat at the table — not just a survey. PacSun's Youth Advisory Council brings together 14 young people aged 12 to 26 who function like a board of directors — weighing in on tech initiatives, marketing campaigns, and strategy. Social listening is a starting point, but the brands that win are the ones creating formal structures to involve their community in real decisions.

// Experiential retail isn't complicated:  the mall is back, and unexpected pop-ups are winning. Gen Z and Gen Alpha want to touch product, hang out with friends, and be surprised. PacSun has seen major success showing up trackside at Formula One in Austin, at Goofball, and in other culturally-relevant spaces. Meeting the customer in moments that matter to them — not just in places convenient to the brand — is the new retail playbook.

// You don't need a title to start leading. Brie's advice for early-career listeners: stay deeply curious, build relationships relentlessly, never stay too rigidly in your lane, and do more than what's expected of you. She also makes the point that identifying what's blocking your growth — and taking action on it — matters more than waiting for the right opportunity. She went back to school at 40. It's never too late to fill the gap.

Connect with Brie: LinkedIn

Get a Copy of the Book: Amazon

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Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective

Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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In this episode, we sit down with Mady Lanni, Senior PR Strategist at Manychat — the social media automation platform powering those viral "comment to get the link" moments you see across Instagram and TikTok every day. Mady's path to PR wasn't linear (criminal justice degree, anyone?), and that outside perspective has shaped a refreshingly sharp, social-first approach to a field that's rapidly changing. She gets real about the slow death of traditional newsrooms and what it means for brands still relying on press releases, why journalists are migrating from X to LinkedIn and how to meet them there, how to move fast on reactive PR without sacrificing brand integrity, and why your most powerful spokespeople might not be your executives — they might be your creators. If you work in PR, marketing, or communications and want to understand where the industry is actually headed, this episode is your roadmap.

Key Takeaways:

// Social is where the news breaks first — follow it accordingly. Mady starts every morning in her social feed, not her inbox. Trending conversations happen on social before they hit anywhere else, and the PR pros who catch them earliest are the ones who get the reactive coverage. 

// Newsrooms are shrinking, and modern PR has to evolve with them. Traditional media outlets are downsizing. Journalists are building their own Substacks and newsletters. What "media" means is fundamentally shifting.

// LinkedIn is the new Twitter for journalists. Mady sees a clear migration happening: journalists who used to live on X are moving to LinkedIn for connections, relationship-building, and DMs. 

// Always be able to answer "okay, and so what?" Before pitching any story, Mady asks herself whether the news genuinely matters to anyone outside the marketing team. If the only people excited about it are internal, it's a brand moment, not a PR moment. 

// Creators are replacing executives as the most credible spokespeople. Journalists and readers are craving authenticity, and polished executive quotes often fall flat. 

// Press releases are a tool, not a strategy. The future of PR is more creative, more relatable, and more human. 

Connect with Mady: LinkedIn

____

Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective

Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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Five years ago, Marketing Happy Hour was launched from scratch — Canva logo, Google searches, and zero podcasting experience. In this milestone episode, Cassie walks through the full arc of her career: from a self-pitched internship at a Florida restaurant group to a pivotal move to New York City, from leaving a stable agency job to start her own business in 2019, to building MHH into the community it is today. Cassie gets refreshingly honest about the comparison trap of entrepreneurship, why she stopped chasing the "big brand on the resume" and started following what she actually loves, and the one piece of advice she'd give her younger self. 

Key Takeaways:

// Cold pitching with concrete ideas beats cold pitching with just your resume. When Cassie landed her first internship — at a restaurant group with no open listing — she didn't just ask "can I help?" She came with specific ideas and made it easy for the hiring manager to say yes. The lesson: don't make the person on the other end do the work of figuring out how you fit.

// The biggest career accelerator is often the move you're scared to make. For Cassie, that was packing up and moving from Tampa to New York City. It pulled her out of a hospitality bubble and into big brand, agency-level experience that changed everything. You don't have to move across the country — but being open to expanding the type of roles and environments you're in is what unlocks the next level.

// Build a career on what you keep saying yes to. Cassie still doesn't have a singular "dream job" figured out — and she's at peace with that. What she does know is the types of projects that light her up: podcasting, production, storytelling, events. Following that thread, rather than a fixed five-year plan, has shaped her career more than any roadmap would have.

// The comparison trap is real — but it can be reframed. Everyone's timing is different. Everyone's journey has challenges you can't see from the outside. Instead of comparing, Cassie recommends using other people's careers as a research tool: study how they got there, reach out, ask questions, and let it inform your own path rather than measure against it.

// Give yourself grace. The advice Cassie would give younger Cassie — and the one she still needs to hear. You won't be perfect every day. Not everything has to make sense right now. Be patient with the journey, surround yourself with the right people, and trust that the pieces are connecting — even when you can't see how yet.

Connect with Cassie: LinkedIn

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Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective

Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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