In this episode of Ignite, Alex Membrillo, CEO of Cardinal, sits down with Emily Rose, VP of Marketing at Lightwave Dental. If you're a healthcare marketer, this episode is packed with actionable insights on how to drive growth in multi-location practices by leveraging doctor engagement, optimizing your tech stack for lead tracking and online scheduling, and embracing both traditional and digital marketing channels. You'll hear firsthand how a unique organizational structure empowers clinicians, how they've implemented AI and advanced lead tracking to boost scheduled appointments and lower acquisition costs, and why building a strong, field-based marketing team is essential for local success. Tune in to learn strategies you can apply to improve patient experience, streamline operations, and maximize your marketing impact in healthcare.

RELATED RESOURCES

Top Dental & DSO Marketing Trends for 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dental-dso-marketing-trends-2025

Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/

5-Step Paid Media Strategy to Attract Your Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/

When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/