Stop Overpaying: Mastering LinkedIn & Meta Ads for B2B

We created this episode to show how we combine LinkedIn and Meta for more cost-effective B2B advertising.

We cover why LinkedIn is so expensive but still the best place to precisely reach your dream customers, and how we then use Meta to retarget them at a fraction of the cost.

You’ll hear exactly how to apply our five stages of awareness, so you always share the right content at the right time.

Tune in and learn:

+ The biggest mistakes we see B2B marketers make on LinkedIn

+ How to build laser-focused ICP audiences that actually convert

+ Simple ways to slash your ad spend by using Meta strategically

This episode is a must-watch because we show you how to spend less, convert more, and keep your boss and sales team happy.

This episode is a must-watch for B2B marketers looking for real, practical insights on career growth, community, and the future of marketing.

-----------------------------------------------------

🧑‍🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/courses

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------

00:00 From Lawyer to Marketer: Axel’s Unexpected Career Pivot

04:00 What It’s Really Like Being an In-House B2B Marketer

07:30 The Challenges of Growing a SaaS Marketing Team

10:50 How to Work Effectively with Sales as a Marketer

14:20 The Realities of Building a Marketing Funnel from Scratch

17:40 Why Most B2B Marketing Strategies Fail

21:00 Live Events Are Back – But Should You Host One?

25:00 The Birth of the Generate Community

28:40 How to Build a B2B Community That Actually Works

32:30 The Power of Learning from Other Marketers

36:50 The Future of Generate and What’s Next for Axel

40:30 Final Thoughts: Why Community is the Future of B2B Marketing

-----------------------------------------------------

👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-generation-course

S07 E174 - The B2B Playbook

#demandgeneration #demandgen

#b2bmarketing #linkedinads