We all know video content works, but are you really leveraging it to its full potential?

In this episode, we're joined by Lindsay McGuire from Goldcast to share an actionable strategy called "Video First Distribution"—designed specifically for small B2B teams to punch way above their weight.

Lindsay dives deep into how and why video effectively captures mindshare, engages your audience authentically, and drives significant business results.

We’ll share how to easily repurpose existing videos to amplify your campaigns and even reveal the exact LinkedIn strategy that landed a 35% conversion rate—without any extra spend!

Tune in and learn:

+ Why capturing mindshare with video sets you up for long-term success

+ Easy ways to repurpose your existing videos into fresh content

+ How to run high-conversion campaigns using video on LinkedIn

This episode is a must-watch for marketers who want to cut through the noise, engage their audience authentically, and maximize ROI from existing video assets.

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00:00 Every Campaign Needs Video—Here's Why

02:10 Meet Lindsay McGuire from Goldcast

05:00 Why Mindshare Matters for Your Brand

08:17 Why Video is Essential for B2B Marketing

11:07 What "Video First" Distribution Actually Means

13:22 The Untapped Power of Webinars

16:13 How to Repurpose Existing Videos Effectively

19:14 The Simplest Short Form Video Formats You Can Use Now

21:21 Easy Product Release Videos That Convert

24:00 How to Leverage Employee Videos to Go Viral

27:51 The LinkedIn Video Play that Achieved 35% Conversion

30:10 Simple Ways to Optimize Videos for LinkedIn

32:02 Creating Controversial Clips to Stop the Scroll

34:05 How to Quickly Find Your Best Clips with AI

36:00 Key Takeaways & Next Steps

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

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So you have everything you need to drive more revenue for your brand.

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S07 E175 - The B2B Playbook

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