Have you ever wondered why people follow you, like your posts, watch your stories… but don’t order right away?

In this episode, we’re talking about something every cake artist needs to understand: clients rarely buy at the first interaction. Most people need multiple points of connection before they feel confident enough to place an order , especially for custom cakes.

I’m breaking down the 5 key interactions clients need before buying, using real, practical examples from the cake world.

Today I talk about:

• Why visibility doesn’t equal instant sales

• How trust is built over time (not overnight)

• The role of personality, professionalism, and social proof

• Common mistakes cake artists make when trying to “sell”

• How to show up consistently without feeling pushy or salesy

If you’ve ever thought “people are watching, but no one is buying" , this episode will help you see your marketing differently.

Remember, you’re not doing it wrong. You’re building trust.

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New Podcast alert!

I have a new podcast for you, named " ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠No Icing: Cake Talk Unfiltered⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.

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